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Success factors of green spas
By Beatrice (Vallant) Hochegger
 For spa owners or managers who decide to go green, there are many important aspects worth taking into account. The aim of this article is to draw attention to crucial factors that contribute to the success of sustainable spa operations. Conducting market research, creating a budget and hiring an experienced staff are some key success factors that are applicable for all types of spas. However, while operating a green spa, the following success factors need to be considered as well.
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Cashing in on dual-treatment packages
Skin Inc.
Establishing and running a successful skin care business requires wit and panache. Half the battle most spa owners and estheticians face is getting clients to walk through the doors, which makes it all the more important to begin the art of selling skin care as soon as a client steps inside.
Missed last week's issue? See which articles your colleagues read most.
Scientists discover link between skin problems, stress molecule
CosmeticsDesign.com USA
Researchers have discovered a new, surprising link between chloracne and a molecule that protects cells against stress, which could lead to further developments in skin care applications.
The bridge between clinicians and physicians
Les Nouvelles Esthétiques & Spa
Although there are vast differences between the training and licensing of physicians and estheticians, these are two disciplines that have a unique connection in the arena of skin health. Since each has distinct proficiencies and limitations, the physician and clinician working together complement one another to maximize patient relationships and outcomes.
"It's vital to our industry, especially when anyone can claim to be a skincare specialist, that we now have a standard."
— Christianne Adams, Fallston, Md.
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Are smartphones productive tools or distractive devices?
By C. Fredrick Crum
Many businesses provide leaders with smartphones or reimburse employees for their use of their private phones for business use so that productivity is increased. I have always wondered if this practice actually increased productivity or if having the world at your fingertips was a distraction. A group of researchers at Kent State University seems to have provided an answer in a study that has gained international attention.
How to get more visitors to click, buy or promote on your website
Entrepreneur
If you're wondering whether your website is good enough, here's the answer: No, it's not.
How can one be so sure? Because every website can be improved.
There's not a website in existence where 100 percent of the visitors take the precise action the website owner wants. Which means there's always room for improvement.
LinkedIn: Small businesses becoming more astute users of social media for marketing
The Next Web
Small and midsize businesses play an important role in our economy. Every day, they fight for our attention while also trying to gain any leverage they can over the big box retailers like Amazon, Target, Wal-Mart and more. There's no doubt that social media is playing a crucial role in this battle. LinkedIn published a new study, "Priming the Economic Engine," that shines some light on SMB usage of social media. Its findings present an optimistic outlook for 2014, with a renewed focus on marketing.
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Pressure-relieving devices for treating heel pressure ulcers
The Cochrane Library
Pressure ulcers are areas of localised damage to the skin and underlying tissue caused by pressure or shear. The anatomy of the heel and the susceptibility of the foot to vascular disease mean that pressure ulcers located there require a particular approach to pressure relief.
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Professional skin care market setting up for more M&A?
Skin Inc.
In anticipation of the release of its upcoming report, "Professional Skin Care: U.S. Market Analysis and Opportunities," Kline & Company set up a Q-and-A with Pierrick Dutton, a Kline professional skin care industry expert, in which he shares some of the most striking findings from the company's market research into this segment of the beauty industry.
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The changing face of beauty
Les Nouvelles Esthétiques & Spa
2014 is going to provide great disruption to conventional beliefs, as new technologies and other breakthroughs make their way into contemporary esthetics. This especially holds true as the science becomes ever more accessible to those outside the operating room and/or doctor's office.
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12 barriers to innovation in education
TeachThought
Innovation is not something that just happens.
Or rather it does given the right chemistry.
Oftentimes this chemistry is referred to locally in schools as "climate," but climate is only a small part of the formula. Where innovation comes from is an increasingly popular topic recently as new projects are becoming more visible and — due to digital reach — impactful across fields and industries.
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COA-APPROVED CONTINUING EDUCATION
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CE Articles from PCIJournal.com
NCEA
TREATING ACNE IN SKIN OF COLOR : COA#PCIA0609 Exp. 6/1/2017 This educational activity has been approved for 1.0 CEs. Download article and test.
Learning objectives
After reading this article and taking this test, the skin care professional will be able to:
- Describe the treatment modalities used to treat ethnic skin.
- Outline and understand the treatment options for acne and PIH.
Standards & Regulatory Positions
NCEA
The mission of the NCEA is to define standards of practice through certification and continuing education accreditation in order to represent and advocate for the esthetic profession.
NCEA is protecting your right to practice by ...
- Providing professional excellence through the NCEA Certified credential.
- Approving continuing education through the Commission on Accreditation.
- Advocating to strengthen your voice and position with state regulatory boards.
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