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WHAT'S THE LATEST
Beauty and wellness know no gender. Men must learn to self care
The Economic Times
The commercials are always the same: A razor is likened to a race car or a jet. A shower gel purports to make men smell like a bear. There are also truly absurd ads for male hygiene products, one of which has a shirtless, brawny Terry Crews popping out of another man's beard to urge him to shave using a cream made by Old Spice.
To market any sort of self care to men, many companies harp on an idea of extreme masculinity.
Is all this out of date?
In the past five years, skin care companies have increasingly conflated beauty with wellness.
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Historic English secret garden reveals wellbeing toolkit to encourage healing with nature
Spa Business
As evidence grows around nature's well-being and health benefits, the team behind the UK's Lost Gardens of Heligan has created an initiative to demonstrate how its guests can harness nature to boost well-being.
Heligan has partnered with Dr. Lucy Loveday — regional director for The British Society of Lifestyle Medicine and associate research fellow at the University of Exeter — to launch a new Nature Wellbeing Toolkit inspired by the garden's Spring highlights.
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• Boost your immune system and fend off bacterial, viral and fungal infection with ImmuShield. • Protect yourself from airborne bacteria, virus, fungus and mold with ImmuAir. Can be diffused too! • Safeguard yourself in treatment rooms, hospitals, schools, airports, airplanes, hotels, daycare centers, and public places.
Contact number for any questions: 888 575 0272
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The year's biggest beauty trend involves throwing away your skin care products
InStyle
Scrolling through the #shelfie hashtag on Instagram will give you over 2.5 million photos of beautifully lit medicine cabinets practically bursting with painstakingly color-coordinated skin care products.
Exfoliating toners, face oils, serums, masks, eye creams, cleansers, and moisturizers: every category is present and accounted for, plus bonus clout for currently trending beauty brands. An extensive skincare routine including "it" products has become a status symbol in recent years, with one viral "must-have" after another dominating the online skin care chat.
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This is the most popular skin treatment right now for anti-aging (it's not Botox!)
SheFinds
Many people wrongly assume that Botox is the only way to get rid of wrinkles, but the truth is that there are many effective treatments that target signs of aging. However, in that long list, one stands out as particularly efficient. The Beauty Sandwich, a favorite among celebs and skin care gurus alike, is an excellent option for anyone who wants to look a few years younger but isn't ready to try any more invasive procedures.
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BUSINESS BRIEFS
How to cultivate confidence as a leader
Entrepreneur
Confidence is one of your most important qualities as a leader. If you exhibit confidence, the rest of your team will have more faith in your decisions. They'll be more likely to respect you and hear what you have to say. Additionally, you'll be able to carry your confidence into negotiations, team meetings, client meetings and other interactions, ultimately giving you a tactical advantage.
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5 ways successful people are proactive at work
Forbes
You may find yourself reacting to situations at work more than being proactive, noting that you don't have the time to get in front of issues. Being proactive may not eliminate all issues, but it can help you resolve issues more effectively and efficiently and, in turn, better manage the company's reputation. Reputation is money, so carve out time to think proactively. Be intentional.
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MARKETING 101
MULTIBRIEFS EXCLUSIVE
Infographic: The Importance of Links
By Brian Wallace
Most people who use the internet regularly do not understand the impact links have on their search results. However, not all links are helpful, and it is critical to understand how to comply with Google’s quality guidelines. A successful link will create trust, diversity, and relevance for its users. These high-authority, high-value links dominate the internet and provide the search results that are most effective. Conversely, low-quality links create a sense of unease and misinformation. Check out this infographic to see an in-depth breakdown of link quality and how to build a professional link profile.
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What is a marketing approval process? 4 tips for building one
Learning Hub
Anyone in marketing knows there are a lot of cooks in the kitchen at any time, which can make moving through an approval process a real pain.
Because any marketing asset reflects how consumers or buyers will perceive your brand, approving marketing content can be a complex process that covers almost every aspect of marketing production and many different business areas.
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TEACHING TIPS
Can we teach critical thinking in schools?
TeachTought
Every now and then, I hear someone wonder (out loud or in writing) about whether or not we can teach critical thinking in schools.
I think that's an odd thing to wonder about – or at least a curious way to frame that as a topic.
But almost immediately I'm reminded of education's continued infatuation with being both "research-based" and with measuring things.
Of course, measuring of some kind is necessary. There are very few professional fields where metrics don't exist and there isn't some kind of evaluation and accountability.
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MEMBER QUOTE
NCEA Certified: What it means to you ...
"I was the first candidate in Northern Virginia to use online proctoring launched July 1st, 2017 by NCEA, which I really recommend. I'm so proud of my achievement and accomplishing the National NCEA Certified credential. This certification will ensure me a position of high excellence and standards in my career. My goal is one day I will be able to help and train other new estheticians." ~Katie Ghazzar,
Ashburn, VA
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Attaining the National Esthetician Certification is the highest voluntary credential in the United States — raising the standards of Estheticians beyond entry-level licensure. Based upon a 1,200-hour Job Task Analysis, the NCEA Certified credential is equivalent to the Master Esthetician license that is currently only available in four (4) states in the country (UT, WA, VA, DC).
The NCEA Certified credential signifies the value and credibility for consumers in determining the expertise and training of an Esthetician.
LEARN MORE
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COA-APPROVED CONTINUING EDUCATION
Anti-Aging Treatment for Combination Skin
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This educational activity has been approved for 2.0 CEs. Cost is $49.95.
Learn more about the course — click here .
LEARNING OBJECTIVES
After completion of this online course, the skin care professional will be able to:
- Demonstrate a complete protocol for a professional facial for combination skin using skin care equipment.
- Demonstrate how to use a skin scope, crystal-free microdermabrasion machine, ultrasonic skin spatula and an autoclave.
- Demonstrate how to apply, neutralize and remove a Lactic Acid chemical peel.
- Demonstrate competency of course material.
GET STARTED NOW ... Click here to access and learn more about the course.
Not a Member? Click Here
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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