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American Spa
While sound baths continue to make waves these days, they still remain a mystery to many. Sara Auster, a New York City-based sound therapist and meditation teacher who has facilitated a range of sound bath experiences, from one-on-one sessions to 10,000 people at a time, at The Museum of Modern Art, Lincoln Center, SummerStage in Central Park, and more, recently introduced "Sound Bath: Meditate, Heal and Connect Through Listening" (Tiller Press) to help people discover the healing power of sound. Spas throughout the country are incorporating sound and vibrational healing into their menus in a variety of ways.
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Skin Inc.
With winter comes dry, flaky skin. That's why we are bringing you eight full protocols of different treatments you can offer your client's to bring their skin back to that happy and healthy glow.
With CBD growing so rapidly in the industry there is a lot of misinformation floating around. That's why we snagged some quotes from industry experts on their take of the benefits and uses of CBD in the spa industry.
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Modern Salon
According to Alicia Eler and her book, "The Selfie Generation", selfies are more than just an image, they are a mirror into how we live today. The social media selfie is an aspect of how people visually communicate and its impact has been noticed by the doctors who offer services that create the idealized representation some women and men want to see of themselves.
The American Academy of Facial Plastic and Reconstructive Surgery recently released its annual survey outcomes, which spotlight the previous year's most impactful statistics and trends in aesthetics. This year's results reveal that in 2019, 72% of AAFPRS members reported patients seeking cosmetic procedures to look better for their selfies was up 15% from 2018.
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Skin Inc.
Several studies have demonstrated that ingredients found in most sunscreens today are affecting our planet. Coral reefs provide food, medication and tourism jobs for people, which have been valued at $30 billion to $172 billion per year. It is estimated that between 6,000 and 14,000 tons of sunscreen are released into coral reefs each year. A number of ingredients found in sunscreens and other cosmetic products have been found to bleach coral reefs and impact marine life. We have proof that some sunscreen ingredients damage reefs, but what about our lakes, the hearth and marine life overall? It's time to make a change in the sunscreens we recommend and sell to clients.
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USA Today
A dermaplaning video starts with a close-up of someone's skin, pores and blemishes clearly on display. Then, what appears to be a razor delicately peels off the skin.
Aided by its popularity in videos on YouTube and Instagram, dermaplaning has become one of the more sought-after skincare procedures requested of estheticians and dermatologists.
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InForum
A West Fargo spa is helping cancer patients with their treatment in a unique way.
Inspire Health & Wellness gave $10 salt cave sessions to people battling or who have survived cancer.
They currently are planning to have the discounted sessions on the 25th of each month.
Amanda Brunelle, the owner of the spa, started the special last summer, when her mother-in-law passed away from the disease, and she said helping others who are going through the same thing she did is important in the healing process.
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The International Dermal Institute serves as a “home” to all skin care professionals – it is a constant, recognizable place where they can always return to learn the best curriculum in the industry, be empowered to strive towards limitless professional possibilities and reignite their passion for skin care! Visit our website today at http://www.dermalinstitute.com/.
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CNET
It sounds outlandish, but as the skincare industry continues to grow, scientists are developing a wide variety of treatments designed to give you younger-looking and smoother skin. You can now pay a dermatologist or medical spa professional to target virtually any blemish on your body, from acne scars to precancerous growths.
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EuroWeekly
Everyone has their favorite beauty and care products. It's rare to find products you couldn't live without, but just how sustainable are they? You may never have considered just how "green" your most-used beauty products are.
Those who wish to make their beauty routine more eco-friendly will be happy to know they can find alternative products with better environmental credentials.
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By Elizabeth Donat
 An inevitable side effect of retail sales is product returns. Of course, a few here and there is normal, but if you are experiencing anything greater than a 5 to 7% return rate, then it's time to assess your game plan at your salon, spa or med spa to get those numbers where they should be. Follow my expert advice below to handle and prevent excessive retail returns.
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Inc.
Are your employees reaching their potential at work? The answer is probably no. According to a Gallup study, 53 percent of workers are "not engaged" at work, which basically means employees are showing up but aren't excited to be at work and are ready to jump ship as soon as a better job offer comes along. That's where leadership comes in. A leader wears many hats but the most important role might be the role of CEO, (i.e. the Chief Engagement Officer) because it's every leader's responsibility to ensure that staff are engaged and productive.
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The NCEA Certified credential is awarded to those who have met the advanced training standards equivalent to a Master Esthetician license. Attaining the National Esthetician Certification is the highest voluntary credential in the United States–raising the standards of our profession beyond entry-level licensure. The NCEA Certified credential signifies the value and credibility for consumers in determining the expertise and training of an Esthetician. LEARN MORE
"I am honored to be a NCEA Member and a NCEA Certified professional. I take pride in my work and the committment I have to the clients and skin care industry."
~ Katherine A. MacDonald, Billerica, Massachusetts
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By Lisa Mulcahy
 It's usually a good thing when customers or clients give you feedback, but it can be incredibly challenging to interpret the "gray areas" of what they are telling you. Within any positive or negative review, there's lots of nuance. For example, what emotions are customers really feeling as they describe their reactions? Knowing those can make a huge difference when it comes to refocusing your campaigns on a granular level. So, how do you determine them? Try sentiment analysis.
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Forbes
The prevailing wisdom suggests that to be successful, one must pattern one's actions after others who were successful. While this might be true in many situations, there are times in the world of marketing where shirking the trend is not only a better approach, but a more profitable one, as well.
To make an impact in the world of marketing today, a business has to think outside the box.
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Helping Estheticians raise standards with national credentialing and continuing education accreditation.
Tech&Learning
Timelines are popular for helping students and researchers to understand the order or chronology of events and trends.
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Faculty Focus
For non-traditional students who are working adults or are returning to school years later, the transition to college can be intimidating. Several of my students have expressed how hard it is to learn new concepts. Many feel their minds aren’t as “sharp” as they were the first time they attended college.
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Colby Horton, MultiView, Executive Vice-President, Publishing/Marketing, 469-420-2601 | Media kit
Rebecca Eberhardt, Senior Content Editor, CeM, 469-420-2608 | Contribute news
Susanne S. Warfield, NCEA Executive Director, 201-670-4100
National Coalition of Estheticians, Manufacturers/Distributors & Associations
484 Spring Avenue | Ridgewood, NJ 07450-4624 | 201-670-4100
For information | www.NCEACertified.org
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