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By Elizabeth Donat
 These days, you can find almost anything on Amazon. Pretty much everyone uses the internet e-commerce site to buy everything from jewelry to toilet bowl cleaners to steak knives. In terms of the beauty industry, Amazon grew 47 percent in luxury beauty sales, which generated $400 million in revenue, last year alone. So what are the reasons that Amazon is so successfully changing how we buy and sell beauty products? Let's take a look at the new trends in online beauty buying.
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The Aesthetic Channel
Eyebrow microblading and laser-based vaginal rejuvenation are two treatments that are spurring growth for medical spas, according to a recent industry report.
"I think everyone has to be surprised with the way that microblading has come on the scene: the reception, the profit and the patient demand," says Alex Thiersch, J.D., founder and director of the American MedSpa Association, which released the report based on data from surveying roughly 500 U.S.-based medical spas.
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Read the hottest magazine in the profession! ASCP Skin Deep magazine is the premier estheticians' source for the latest trends, techniques, products, and industry news. Read the award-winning digital ASCP Skin Deep magazine online for free, or get it in print as part of your ASCP membership!
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Refinery29
In 2018, skin care is a serious business. Long gone are the days when women blindly bought whatever product someone behind a counter told them to; in its place, a new era of intelligence, transparency, and information has arrived. While makeup has become more democratic — think Rihanna venturing into the industry with the hugely successful Fenty Beauty, or Into The Gloss founder Emily Weiss creating Glossier, a brand that's just received $52 million more investment capital — skin care has veered far more toward the expert-led.
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Well + Good
If you had to pick a country that epitomizes the word "beauty," Iceland's got to be up there. It's full of rolling green hills, volcanos, hot springs, and, of course, the famous (and very Instagram-friendly) blue lagoon. The country just screams purity — so it's no wonder that more skin-care brands infused with mineral-rich, Icelandic-sourced ingredients are populating beauty shelves.
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Follow Us and Stay Connected!
Helping Estheticians raise standards with national credentialing and continuing education accreditation.
"It's vital to our industry, especially when anyone can claim to be a skin care specialist, that we now have a standard."
— Christianne Adams, Fallston, Maryland
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By Evie Cunningham
 Every business relies on its clients to keep them going. Without clients, you have no business. But what happens after you have sealed the deal? It's not as easy as a catch 'em and keep 'em game. If you don't want to lose your clients to someone else, you need to start building a relationship with them from day one. Here are some surefire ways to ensure the relationship is a long and happy one.
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Forbes
There’s a reason so many service-based businesses try marketing, experience little to no success, and claim marketing “doesn’t work.” What they fail to understand is that it’s not their efforts that are at fault. It’s that they’ve skipped over something else —
something so critical, all else relies upon it.
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By Emma Fitzpatrick
 There hasn't been a new major player in social media for a while, but the time is ripe for one. Facebook use is down for the first time, and Instagram users are not pleased with the new algorithmic (not chronological) feed. And just like that, Vero, an app you likely never heard of, has gone viral with downloads increasing 1,465 percent during the week of Feb. 18. Vero boldly declares, in its manifesto no less, that the company created a more authentic social network.
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Marketing Land
With four multi-million dollar companies under his belt, including KISSmetrics, CrazyEGG and HelloBar, and features in Forbes, Entrepreneur and Inc., chances are you're already familiar with Neil Patel if you work in digital marketing.
Working with companies like NBC, Amazon and Viacom to grow their online revenue, Neil has built a reputation for himself as one of the web's foremost marketers.
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TeachThought
There is an essential — and essentially human — movement in learning — a point where something transitions from other to self.
It starts with recognition — an awareness of that thing. A formula, process, skill, or idea. Then there's analysis.
What is this thing? And evaluation? What is its worth? Is it worth the investment of my finite mental energy?
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| | COA-APPROVED CONTINUING EDUCATION |
SDSS
Whether it's for license renewal or NCEA Certified credential recertification, career development, or to increase job opportunities, the need for continuing education is a very real demand of every skin care professional. But while the benefits of continuing education are obvious, the cost is high: travel expenses; time away from home; and scheduling conflicts with work. SDSS now provides affordable, quality continuing education courses at your convenience, presented by experts in a variety of subject areas!
Start your continuing education now!
These COA Approved Webinars have been made possible by an
Unrestricted Education Grant from Universal Companies, Inc.
Webinar: Are you Compliant?
Presented by Leslie Roste, RN
This presentation will provide a review for the SkinCare Specialist on the immune system and the potential pathogens that can be found in a dermatology practice. We will evaluate your practice's infection control procedures and areas of OSHA compliance: Bloodborne Pathogens and Hazard Communication standards. Review of regulatory state board mandates will also be explored to ensure compliance.
At the end of the webinar the SkinCare Specialist will be able to:
- Evaluate their practice infection control procedures.
- Identify the disease process and routes of infection.
- Evaluate behaviors to reduce pathogen exposure.
- Understand regulatory compliance issues at the state and federal level
To order this CE webinar:
- Decide which webinar you would like to view and click on the Member or Non-member Fee.
Please note: If you are not a current SDSS member and would like to join/renew, click on the "Learn more about becoming a member." Membership payments are processed in real time and will allow you to purchase the webinars at the reduced Member Fee.
- Using a credit card, place your order with our secure shopping cart.
- When your order is processed successfully, an arrow will show you where to download the CE Registration Form for the webinar you just ordered.
- Once you have completed your download, please click the link at the bottom of the page to complete your order.
- A "Thank you for your order of the CE Webinar" page will confirm the webinar you just purchased. At the bottom of the page you will find the link "To view your CE Webinar, click here now."
Your CE Certificate will be emailed to you in 2-3 weeks. Neither the SDSS nor the COA assume responsibility for maintaining or replacing CE certificates.
Provider Accreditation
The NCEA Commission on Accreditation (COA) has approved these webinars. For more information on the Commission on Accreditation go to www.NCEACertified.org.
FIND more online CE Classes here.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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