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WHAT'S THE LATEST
Puzzling through our eternal quest for wellness
The New Yorker
About halfway through a recent episode of "POOG," a new podcast that is essentially one long, unbroken conversation about "wellness" between the comedians and longtime friends Kate Berlant and Jacqueline Novak, the hosts spend several minutes trying — and failing — to devise a grand theory about the existential sorrow of eating ice cream. "The pleasure of eating an ice-cream cone for me," Novak says, in the blustery tone of a motivational speaker, "involves the attempt to contain, catch up, stay present to the cone. Because the cone will not wait."
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Crystals for your skin type: What each does and which one's best for you
GLAMOUR
Imagine you're on a date. They walk in and you feel instant chemistry. Intuitively, you can gauge whether they give you the feels. You can't explain why, it's just a vibe. Well, crystals work in much the same way.
We're all a bit more open-minded when it comes to alternative therapies these days. In terms of beauty and wellness, we're beginning to value how products and treatments make us feel, just as much as how they make us look.
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The ultimate Essential Oil Serene Collection
EO evoke a profound emotional and intuitive relationship to scent
Applied to the body the EO penetrate the blood stream in 10 minutes
Breathing EO crosses the blood brain barrier going into the amygdala, the limbic system triggering decision-making, emotional responses and memory.
Oncology Approved with Oncology Spa Solutions
Click here to see the full collection: www.elizabethessentials.com
Contact number for any questions: 888 575 0272
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The beauty industry's bold pivot to wellness, self care and online sales during pandemic
WBUR
Big beauty brands are tapping into changing consumer habits sparked by the pandemic.
These new habits have also made way for smaller beauty companies, which now have consumers' full attention through online advertising. Kim Roxie, founder of Lamik Beauty, pivoted the focus of her business to online sales prior to the pandemic. But she still hoped to reach new customers through festivals and trade shows before the coronavirus shut everything down.
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BUSINESS BRIEFS
Why successful business leaders assert influence, not control
Brandt
KPMG's "Issues Facing Australian Leaders 2020" listed leadership capability as one of the top five, increasing in importance from the previous year, with a particular emphasis on accountability. The statistics show we are struggling.
At last realization is spreading through the corporate world that goals can't be achieved purely through directives. They have discovered that people are their most important resource. They perform better if their basic human needs are met. Needs like being heard, being safe, being connected and being empowered and accountable. This realization has changed what organizations need from their leaders. Leaders need to influence, not control their teams.
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MARKETING 101
The 5 Latest Google Ads Features and How to Make the Most of Them
ClickZ
Google released new smart features and ways to buy ads on its different channels. They allow marketers to increase their reach and to try new approaches. As always with the novelty, there will be a learning curve.
At SEISO, the reference PPC insight platform, we analyzed the impact of these updates on more than 13,000 accounts.
Here is how you can make them work for you.
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TEACHING TIPS
Teacher clarity, even from a distance
Teaching Channel
Teacher clarity, or the idea of teachers creating clear learning intentions and success criteria for students, becomes even more critical when students are no longer in the traditional classroom setting. Sharing learning intentions and success criteria provides learners with what they still need to learn, and what actions need to be taken to learn that content. Students who receive this kind of clarity in the virtual classroom means that they can become better consumers of content and it prepares them to be better learners both in the physical classroom and while distance learning.
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MEMBER QUOTE
NCEA Certified: What it means to you ...
"Becoming NCEA Certified and graduating from my esthetics program was both a blessing and necessary investment. I am beyond proud of achieving this credential and joining the ranks of NCEA Certified Professionals, who I consider represent the best of the best, and hold the highest standard in advanced esthetics training." ~Madison Jo Ehrgott,
Richland, WA
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Attaining the National Esthetician Certification is the highest voluntary credential in the United States — raising the standards of Estheticians beyond entry-level licensure. Based upon a 1,200-hour Job Task Analysis, the NCEA Certified credential is equivalent to the Master Esthetician license that is currently only available in four (4) states in the country (UT, WA, VA, DC).
The NCEA Certified credential signifies the value and credibility for consumers in determining the expertise and training of an Esthetician.
LEARN MORE
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COA-APPROVED CONTINUING EDUCATION
Dry Room Treatments: Body Scrubs Part 2
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This educational activity has been approved for 3.0 CEs. Cost is $49.95.
Learn more about the course — click here .
LEARNING OBJECTIVES
After completion of this online course, the skin care professional will be able to:
- Demonstrate two full body exfoliation treatments in a dry room setting: body microdermabrasion (with a hand-held rotary device and cream with aluminum oxide crystals) and a classic sugar body scrub.
- Explain the proper handling of a hot towel prior to placement on the client.
- Explain the benefits and contraindications of body scrubs in a dry treatment room.
- Demonstrate competency of course material.
GET STARTED NOW ... Click here to access and learn more about the course.
Not a Member? Click Here
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