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WHAT'S THE LATEST
How influencers 50-plus are changing perceptions around age in beauty
GLOSSY
Instagram influencer Lyn Slater has worked with some of the world's top luxury brands, including Hermès Beauty, La Prairie and Dior Parfums. But in order to agree to an influencer trip or sponsored post with a brand, she has one rule: They can't use the term "anti-aging."
"I probably could have worked with hundreds more beauty companies, but if they have the word 'anti-aging' in their marketing in any way, I say, 'No, I won't work with you,'" said Slater.
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Your beauty regimen can be a wellness ritual, too
NYLON
These days, the beauty world consists of a lot more than just skincare cleansers or the hottest new makeup palette. Over the past year, both beauty and wellness industries found themselves at a point where the lines began to blur between them. The act of maintaining your outer appearance is no longer seen as a superficial one, but rather an essential step to your overall well-being. However, for Alicia Keys, this is nothing new — which is why she started her ritual-based Keys Soulcare line earlier this year.
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- Relieve anxiety, depression, insomnia, hot flashes & grief
- Promote emotional and spiritual wellbeing
- Balance central & parasympathetic nervous system
- 21 EO excellent for life's challenges as you heal and recover
- Oncology Approved with Oncology Spa Solutions
"I love when we introduce Serene to the oncology client and in a moment, the tension eases and a smile appears". Becky Kuehn, Founder of OSS
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A look at 4 skin care trends
American Spa
According to leading dermatologist, Dr. Natalie Curcio, four of the biggest skin care trends right now are retinoid alternatives and "clean" ingredients (both to keep skin safe), probiotics (to protect), and nonsurgical strategies for neck aesthetics (to correct).
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The beauty industry's bold pivot to wellness, self care and online sales during pandemic
WBUR
Big beauty brands are tapping into changing consumer habits sparked by the pandemic.
These new habits have also made way for smaller beauty companies, which now have consumers' full attention through online advertising. Kim Roxie, founder of Lamik Beauty, pivoted the focus of her business to online sales prior to the pandemic. But she still hoped to reach new customers through festivals and trade shows before the coronavirus shut everything down.
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BUSINESS BRIEFS
5 ways your values make you a peak-performing leader
Forbes
Elvis Presley once said, "Values are like fingerprints. Nobody's are the same, but you leave them over everything you do."
Values drive us to take action on things that are important to us, make decisions that support our priorities and give meaning to our accomplishments. As a leader, defining and clarifying your own personal values can transform the way you lead, leading to better decision-making skills and a reputation that positions you in the best possible light.
Without strong values to guide our choices, we can find ourselves directionless, wondering why we never feel a true sense of accomplishment.
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MARKETING 101
6 innovative ways to engage with personalized on-site content
Search Engine Journal
Write for users, optimize for Google. Here are 6 ways to personalize your on-site content to reel in your target audience and increase conversions.
More isn't always better.
When it comes to content, marketers and business owners alike are guilty of focusing on longer, keyword-heavy content. The result is often a gap between high-volume content creation and high-quality content consumption.
Want to create content your audience is itching to gobble up? Personalization is the way to go.
Here are six ways today's top sites are personalizing their on-site content for more views, engagement and conversions.
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TEACHING TIPS
3 ways to set students up for success in the digital age
EdTech Magazine
The past year proved that digital transformation is no longer just important — it's absolutely essential. During the pandemic, educators and students have increasingly embraced and relied on digital tools, from mobile devices to online learning platforms, to continue learning outside of traditional classroom settings.
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MEMBER QUOTE
NCEA Certified: What it means to you ...
"Frida Emalange is a Nationally NCEA Certified and Master Esthetician. She is Founder/CEO of Zorganics Institute and serves as the Institute's Director and primary educator." ~Frida Nalova Emalange,
Bellingham, WA
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Attaining the National Esthetician Certification is the highest voluntary credential in the United States — raising the standards of Estheticians beyond entry-level licensure. Based upon a 1,200-hour Job Task Analysis, the NCEA Certified credential is equivalent to the Master Esthetician license that is currently only available in four (4) states in the country (UT, WA, VA, DC).
The NCEA Certified credential signifies the value and credibility for consumers in determining the expertise and training of an Esthetician.
LEARN MORE
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COA-APPROVED CONTINUING EDUCATION
Paraffin Treatments: Face and Decollete
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This educational activity has been approved for 3.0 CEs. Cost is $49.95.
Learn more about the course — click here .
LEARNING OBJECTIVES
After completion of this online course, the skin care professional will be able to:
- Describe various techniques and applications of paraffin.
- Demonstrate a complete paraffin treatment using a brush and gauze or strips.
- Complete a shoulder and neck massage.
- Demonstrate competency of course materials.
GET STARTED NOW ... Click here to access and learn more about the course.
Not a Member? Click Here
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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