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FROM NCEA
Executive Director's Report
NCEA
A year ago, the NCEA executive offices along with the rest of the country, was put into "quarantine lockdown" due to the COVID 19 pandemic. The NCEA management team was already remotely set-up, so we were able to continue for the most part, with business as usual ...
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WHAT'S THE LATEST
Is a spa membership right for you?
News Press Now
Medical spa memberships help make treating ourselves easier and are rising in popularity.
At Reveal Wellness and Med Spa in St. Joseph, Missouri, memberships allow people to budget money each month to achieve their beauty goals. In addition to discounts, each membership includes a free monthly service that others would have to pay for out of pocket.
Membership programs provide clients with savings on services beyond what they would experience as a regular patient, according to the American Med Spa Association.
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How to choose a quality CBD skin care product
The Zoe Report
Five or so years ago, at the beginning of its popularity, CBD (aka cannabidiol) was something you could buy in a tincture, maybe at your local yoga studio or health food store. And CBD skin care? That was even more shadowy. It all had a hush-hush quality to it — not weed, but not not weed. Was it totally legal? Who knew! But in the past couple of years, thanks in great part to 2018’s Farm Bill, CBD has completely taken over the wellness and beauty space.
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- Rapid Relief — anti-inflammatory for sinuses, decreases pain, dilates bronchial tubes and air passages.
- ImmuAir — balance & clear airborne pathogens.
- ImmuShield — boost immunity, balance bacteria, virus, fungus & mold.
- Nasal Relief — clear sinuses, relieve runny nose & increase mental clarity.
“ImmuAir is my all-time favorite; I love the smell and how effective it is in keeping ‘my space’ clear and free of germs”. Becky Kuehn, Founder of Oncology Spa Solutions
www.elizabethessentials.com | 888 575 0272
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Are podcast hosts the next beauty founders?
Glossy
Like celebrities, bloggers and influencers before them, podcast hosts are hoping to put their stamp on the beauty category. On April 7, Lauryn Bosstick of The Skinny Confidential podcast debut her Skinny Confidential-branded product line. The first offering included a Hot Mess ice roller and Ice Queen face oil, sold DTC, for $69 and $52, respectively. Bosstick has 20 other beauty and wellness products in development. While Bosstick has a wide reach in other mediums (1.3 million followers on Instagram, 278,000 fans on Facebook, 38,000 newsletter subscribers and 2.6 million monthly impressions on her blog), her five-year-old podcast has given her a point of difference. The Skinny Confidential has 90 million downloads.
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Nutri-beauty: Mastering the market — 3 topics of excitement
Whole Foods Magazine
On April 21-22, the #NaturallyInformed virtual event series continues with a deep dive into the science and business of nutri-beauty.
The ingestible beauty category is a market that has been growing rapidly in recent years. After more than a decade of false dawns and unfulfilled potential, the category finally seems to be ready for prime time, with a growing body of science demonstrating clear benefits, and a soaring consumer demand for new solutions in a once-dry and seemingly out-of-touch space.
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BUSINESS BRIEFS
MULTIBRIEFS EXCLUSIVE
COVID-19 accelerated change. How do you stay ahead moving forward?
By Philip Burns and William Putsis
The COVID-19 pandemic was a catalyst that accelerated change in almost every industry. What used to take some companies five years to accomplish remarkably took them only five months during the pandemic. From at-home grocery retailing to working at home virtually, companies digitized their businesses and changed how they delivered services at unprecedented rates. While some companies were better positioned to deal with the challenges the pandemic presented, others struggled. Given this, consider three relevant questions for all business leaders.
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Infographic: A small business guide to starting a podcast
Social Media Today
Have you ever considered creating your own podcast, for yourself or for your business?
The rise of audio social could point to increasing opportunity in this regard, while podcast listening has been steadily rising over the past decade. Indeed, according to the most recent Edison "Infinite Dial" report, podcasts now reach over 100 million Americans every month, with more than a third of Americans aged 12 and over consuming podcasts on a regular basis.
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MARKETING 101
MULTIBRIEFS EXCLUSIVE
How to achieve customer service excellence with social listening
By Victorio Duran III
Businesses are using social media as part of their marketing strategy more and more, helping build brand awareness and boost sales. Leveraging your social channels has become even more critical as it seems working from home is here to stay. Customers crave engagement and interaction. Since most of our shopping is now done online, you must create a customer experience that's personalized and connects to users. Take it a step further and amp up engagement by incorporating social media customer support into your strategy with social listening.
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Google is testing its controversial new ad targeting tech in millions of browsers. Here's what we know.
EFF
Today, Google launched an "origin trial" of Federated Learning of Cohorts (aka FLoC), its experimental new technology for targeting ads. A switch has silently been flipped in millions of instances of Google Chrome: those browsers will begin sorting their users into groups based on behavior, then sharing group labels with third-party trackers and advertisers around the web. A random set of users have been selected for the trial, and they can currently only opt out by disabling third-party cookies.
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TEACHING TIPS
In-class, remote or hybrid learning? How technology can help
Education Technology
The pandemic effectively displaced 1.2 billion students from receiving classroom instruction in 2020. Coronavirus caught many schools and instructors by surprise. Consequently, many institutions received little time and resources to support the shift from in-class training to online. This isn't saying that technology in education, specifically remote learning, is a new concept for schools, but most schools had to come up with a plan to change their mode of learning from in-person classroom to fully remote.
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MEMBER QUOTE
NCEA Certified: What it means to you ...
"Thank you NCEA for raising the standards and expectations of Estheticians everywhere! Being NCEA Certified promotes me professional ensuring patients and employers of my knowledge and continuing education enhancement." ~Shelby Wilkinson,
Robert Bowen, MD,
Martinsburg, WV
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Attaining the National Esthetician Certification is the highest voluntary credential in the United States — raising the standards of Estheticians beyond entry-level licensure. Based upon a 1,200-hour Job Task Analysis, the NCEA Certified credential is equivalent to the Master Esthetician license that is currently only available in four (4) states in the country (UT, WA, VA, DC).
The NCEA Certified credential signifies the value and credibility for consumers in determining the expertise and training of an Esthetician.
LEARN MORE
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COA-APPROVED CONTINUING EDUCATION
Microdermabrasion: Crystal-Free Techniques
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This educational activity has been approved for 5.0 CEs. Cost is $54.95.
Learn more about the course — click here .
LEARNING OBJECTIVES
After completion of this online course, the skin care professional will be able to:
- Describe the difference between crystal and crystal-free microdermabrasion.
- Recognize precautions and contraindications of treatment.
- Evaluate client through consultation and skin analysis.
- Demonstrate competency of course materials.
GET STARTED NOW ... Click here to access and learn more about the course.
Not a Member? Click Here
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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