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Merry Jane
Delicious treats and massages are expected at an Orange County, California, spa party, but this one was a little different. The spa products at this party were infused with cannabis, an effort to use weed to ease the pain of guests suffering from diseases, like fibromyalgia. In between massages and facial treatments with cannabis topicals, like Mary's Medicinal products, guests noshed on light bites and desserts.
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Inverse
Humans have hunted for the fountain of youth for centuries. We haven't yet found any naturally occurring phenomena meeting the description that convinced (or not) Ponce De León to traipse all over Florida, so now feels like as good a time as any to build a simulacrum. And that's just what Elizabeth Parrish's company BioViva, which has announced successes using telomere lengthening to reverse the aging process, intends to do. Dr. Bill Andrews, former of Sierra Sciences, which merged with BioViva, announced the plan and the location of the world's first age reversal clinic. The ultimate rejuvenation spa will be in Fiji, which isn't as surprising as it might sound.
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Spa Opportunities
Lisa Starr, senior consultant for Wynne Business, spoke at Beautyworld Middle East's Business in Beauty Summit on "Success strategies of high-performing spas."
There are five components for success said Starr: concept and vision; financial and operational structure; building the right team; targeted marketing and sales; and quality management and leadership.
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Mother Nature Network
You brush your hair, your teeth and your dog or cat's fur. But how about taking a stiff-bristled brush to your dry skin? It's called dry brushing — the practice of gently massaging and brushing your skin with a body brush made of stiff, natural bristles. And some people swear by it as an excellent way to exfoliate and more. Ask Chrystal Byam, and she'll tell you that she's been dry brushing her skin once or twice a week for a few years. She's a big believer in this add-on to her beauty regimen.
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"Credibility is everything. Thank you NCEA for providing excellent credibility to a growing profession."
— Rhonda G. Thomson, Fort Wayne, Indiana
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By Deborah Ike
 Have you ever wondered why a team member did something completely wrong? Have you assigned someone a task and the final product was not quite what you needed? While it's certainly possible your team member made a mistake, perhaps he simply didn't understand what you'd requested. Ensuring your employees know what you expect is a key step in developing an effective team. The challenge is we tend to think we've provided clear direction and expectations.
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Entrepreneur
During the middle of the 20th century, a quality product was the ticket to a successful business. Fast forward to today, and it can be argued the combination of a good product and a customer's experience with the brand will determine the degree of their loyalty. With the choices consumers have in this economy, it's easy for them to move around. Consumers have the option to choose without feeling the need to be loyal to a brand most of their lives. If the customer doesn't like the experience, they will find another business to spend their money at.
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MarketingProfs
To understand how consumers learn about and take actions related to brands, for more than a century marketers have relied on the Attention-Interest-Desire-Action model, developed by Elias St. Elmo Lewis in 1902. However, the growing influence of the consumer's voice in an always-on digital environment has made obsolete many of the assumptions that underlie that funnel-based view of how consumers and brands engage with each other.
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By Emma Fitzpatrick
 If you track your online Yelp or Google Review conversions, you already know how much online reviews impact your business. Online reviews have the power to boost your brand and drive sales. Or they can drive sales away from your business. In fact, 90 percent of consumers read online reviews. That number trends even higher when shoppers are making an expensive purchase. Whether you're an e-commerce site or a brick-and-mortar store, online reviews are just as important.
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Archives of Toxicology via PubMed
The implementation of regulation for tattoo ink ingredients across Europe has generated the need for analytical methods suitable to identify prohibited compounds. Common challenges of this subject are the poor solubility and the lack of volatility for most pigments and polymers applied in tattoo inks.
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The Huffington Post
We all know how just the right lighting can set "the mood" — whether you're aiming for a romantic ambiance, an energizing workout environment, or a dimly lit atmosphere to relax in. Now, a new study published in the journal Optics Express suggests that dynamic lighting can support students' performance in classrooms.
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NCEA
Did you know? ... It is the position of the NCEA that:
- LED devices should be used by skin care professionals.
- In addition to manufacturer supplied, device specific education, skin care professionals shall complete a course of study equivalent to that recommended by the NCEA.
- If skin care professionals wish to use LED devices, they should take the necessary education to include theoretical and practical application as part of their core curriculum or as continuing education modules.
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| | COA-APPROVED CONTINUING EDUCATION |
How to Teach Your Students About Aromatherapy
Presented by Crystal Baldwin
This educational activity has been approved for 1.0 CEs.
About the course:
This presentation will you give you the confidence to teach your students about aromatherapy and its applications in the treatment room. At the conclusion of this class you will be able discuss how professional essential oils are made and how to compare and contrast singled notes vs. blended oils.
At the conclusion of this presentation the teacher will be able to:
- Identify the origins of essential oils and recognize individuals who made significant contributions in the field of aromatherapy.
- Apply the use of essential oils in their practice.
- Discuss how essential oils are produced, and explain purity and chemical variations.
- Differentiate methods of application in the treatment room and be able to select the correct choice for the best outcome.
To order this CE webinar (once purchased, the webinar link will only be valid for 24 hours):
NCEA Member fee: $19.95 - click here
Nonmember fee: $24.95 - click here
For SDSS approved courses, click here
Learn more about becoming a member
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