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Hindustan Times
"Because eyeshadow is too mainstream," said Kareena Kapoor Khan in the caption of a recent Instagram post that showed her minus make-up. Free of cosmetics, her face showed minor imperfections. But her skin glowed and she looked completely the diva she is.
Right now, at this time of lockdown, anyone who appears on your feed with full make-up is bound to look out of place; you might also believe that such pictures show bad taste. But will this low-key look continue once the lockdown has been lifted?
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Business of Fashion
For beauty entrepreneurs, the pandemic leaves little room for error. Without the support of well-capitalized conglomerates, most independent brands have a limited cash runway to work with while they navigate changing consumer sentiments, tricky marketing pivots and the widespread closure of crucial distributors, like beauty salons and wholesale partners.
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Femina
About five years ago, the world of beauty was shaken with the revelation of a rather bizarre beauty trend &mdah; the semen facial. According to the British beauty blogger who "accidentally" discovered this new beauty treatment, the benefits included a reduced impact of rosacea, and a rather potent way to slow down the natural ageing process. The result? Natural, glowing skin.
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The Zoe Report
"What do you love most about your face?" That's the first question that Vanessa Lee — and all of the aesthetics providers at her beauty bar, The Things We Do — asks each client who comes into her studio in search of injectable beauty treatments. Lee, a renowned cosmetic nurse and injectables educator with over a decade of medical and aesthetics experience, opened The Things We Do beauty bar in Los Angeles because she saw a need for a total shift in patient approach from aesthetics providers.
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The International Dermal Institute serves as a “home” to all skin care professionals – it is a constant, recognizable place where they can always return to learn the best curriculum in the industry, be empowered to strive towards limitless professional possibilities and reignite their passion for skin care! Visit our website today at http://www.dermalinstitute.com/.
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Reach Your Prospects Every Week
Thousands of industry professionals subscribe to association news briefs, which allows your company to push messaging directly to their inboxes and take advantage of the association's brand affinity.
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The Telegraph
Luxury hotels are set to give guests beauty treatments through plastic screens and their newspapers on tablets after checking their temperatures on arrival, The Telegraph has learned.
The Iconic Luxury hotel group, whose portfolio includes the opulent country house Chewton Glen on the edge of the New Forest, said it has drawn up a post-lockdown regime to allow guests to return from July 4, the earliest point the hospitality sector will be able to reopen.
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By Brian Wallace
 Amidst the COVID-19 pandemic, 2 in 3 Americans have felt anxious, depressed, lonely, or hopeless at least once a week. Panic buying was just the first step in dealing with the psychologically overwhelming nature of the pandemic. This infographic outlines the psychology to help us deal with these trying times as well as healthier ways to cope.
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The NCEA Certified credential is awarded to those who have met the advanced training standards equivalent to a Master Esthetician license. Attaining the National Esthetician Certification is the highest voluntary credential in the United States–raising the standards of our profession beyond entry-level licensure. The NCEA Certified credential signifies the value and credibility for consumers in determining the expertise and training of an Esthetician. LEARN MORE
"It is a pleasure and a privilege to be NCEA Certified and a NCEA member. I will do my best to honor the esthetics industry by demonstrating leadership and delivering the highest quality of care and service."
~ Jennifer Verdini, Holden, MA
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By Chuck Swoboda
 As increasing competition, new technologies and evolving customer expectations continue to disrupt nearly every industry, business leaders are turning to innovation as a way to keep their companies relevant. The standard solution is to create teams that focus explicitly on innovation. The problem? Most of these teams struggle to innovate, often delivering incremental improvements at best. Simply telling a team to focus on innovation won't suffice. You need to thoughtfully select people with the right mindset for the team.
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Entrepreneur
Doubt is a very powerful entity that, without tools, can consume your life, especially during these present times. First, it's important to know it's perfectly OK to feel the way you do. Second, this piece is intended to guide you through it so you can stay on the track of your purpose, as it's needed more than ever before.
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Helping Estheticians raise standards with national credentialing and continuing education accreditation.
Beauty Packaging
New data released by Matter Communications reveals consumers are spending more time and are increasingly engaging with influencers on social platforms during COVID-19 social distancing restrictions.
The data shows the majority of consumers are finding influencer content appropriate and helpful — with an overwhelming trust in influencer content over posts from brands, impacting purchasing behaviors.
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By Lisa Mulcahy
 As a marketer dealing with the coronavirus pandemic, you've learned to pivot on a dime — a strategy that has served you well and will continue to serve you well in the future. It's essential to look ahead now, though, and begin the process of tweaking your message to your customers in a timely and sensitive way. Sensitivity and customer consideration should be the hallmark of your strategy at this time. It's key to focus on the following five key planning points.
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We Are Teachers
You don't have a specific time to be online for classes, but you set your alarm for 5:30 so you can get everything done. You can't reach some of your students virtually. So, you call and text them, their parents and the siblings or cousins you taught three years ago. All to make sure they're okay. You keep planning ahead for your virtual lessons, but then completely change the plan when you realize that a different format might reach your students better.
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Inc.
As a result of the COVID-19 crisis, your business is likely operating in a strange new world where employees work from home and Zoom meetings reign supreme. It seems like almost everything has changed — including your team's level of motivation. It's not hard to understand why that's happened, but dwindling motivation may be difficult to overcome.
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| | COA-APPROVED CONTINUING EDUCATION |
CE Approved Online Course
Skin Needling
This educational activity has been approved for 1.0 CEs. Exp. 9/2022 (instructions, study materials and test).
LEARNING OBJECTIVES
After completion of this online course, the skin care professional will be able to:
- Understand the skin needling process.
- Understand the protocols and skin benefits of skin needling.
GET STARTED NOW ... Click here to download article and test.
Not a Member? Click Here
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Colby Horton, MultiView, Executive Vice-President, Publishing/Marketing, 469-420-2601 | Media kit
Rebecca Eberhardt, Senior Content Editor, CeM, 469-420-2608 | Contribute news
Susanne S. Warfield, NCEA Executive Director, 201-670-4100
National Coalition of Estheticians, Manufacturers/Distributors & Associations
484 Spring Avenue | Ridgewood, NJ 07450-4624 | 201-670-4100
For information | www.NCEACertified.org
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