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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit June 24, 2014

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Infinite Beauty looks at some of the strangest spa treatments
In the pursuit of physical beauty, it seems that there no longer are any boundaries in the struggle to achieve the "perfect look." The spa is a popular place for those seeking relaxation and pampering in a luxurious environment, but gone are the days when clients sought a simple massage — and not much else. Now, the emphasis is on improving the entire outward appearance, especially the skin. Infinite Beauty of White Plains, New York, is a high-end skin care boutique and company that specializes in all manner of upscale beauty treatments. However, they are aware that some women have become desperate, even fanatical, in their search for ever-stranger and more exotic-seeming treatments.
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The spiritual side of the spa
Many spas are going beyond soothing your body to enriching your soul. When pediatrician Josefina Miranda is done healing her patients, she heads to the spa for a little healing of her own. Her goal? Not just to pamper her body, but also enrich her mind and renew her spirit. "I usually feel more focused, I have more clarity," she says. According to the International Spa Association, spas across the U.S are offering mindful services and treatments that focus on the soul. "To be present, to have an experience, to focus and nourish that mind-body spirit connection," says Lynne McNees, president of ISPA.
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Sensitive skin product sales have taken off this year
Spa Opportunities
Almost a quarter of facial skin care users in the U.S. say they look for products with natural, organic ingredients — claiming they have sensitive skin — according to Mintel's Global New Products Database based on results from Jan. 1-April 1. People who claim their skin is sensitive represent 25 percent of total skin care users, compared to 15 percent in 2009. Meanwhile, 71 percent of facial skin care users say they are interested in ultra-gentle products.
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Hotels respond to travelers' demand for healthy living
By Linchi Kwok
Assistant professor in The Collins College of Hospitality Management at California State Polytechnic University Pomona Linchi Kwok writes: "Recently, President Barack Obama was caught on tape lifting weights at a Marriott Hotel during his visit in Warsaw, Poland. The video immediately went viral on the Internet. I have no interest in politics, but this news caught my eye because it confirms the healthy living trend among travelers. Obama is just like many other travelers on the road: They all work out in a hotel gym. According to a 2012 survey conducted by TripAdvisor with more than 1,400 U.S. travelers, healthy eating and exercise have played an important role in Americans' vacation."
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"Becoming NCEA Certified was a way for me to further demonstrate that my knowledge and professionalism about skin care is top notch. It is important to me that my clients have a standard they can look to in order to feel secure in my services, and becoming certified was an important part of providing that assurance."

— Sandra Cragun, Eugene, Oregon


8 tips for effective employee praise
Lead Change Group
Some managers are natural cheerleaders. Other managers are naturally more serious. A subset seem to only speak up when something is wrong. If praising employees does not come naturally to you, here are a few tips for crafting words to motivate your team.
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Increase revenue through customer service
By Greg Witz
Today's business world has gone beyond simply having a good product or service at a reasonable price. Social media has increased the importance of customer service with 78 percent of online customers recommending the brand to a friend after having a great service experience. What is the consequence of bad customer service? Recent research suggests that it costs companies $338.5 billion a year in lost revenues. Eighty-six percent of customers quit doing business with a brand due to bad customer service. If customer service was not a priority before, it will be now. This of course begs the question: How do I improve my customer service?
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Missed last week's issue? See which articles your colleagues read most.

    Estheticians can have a high success rate treating acne (By Mary Freihofner)
Old is new again: Spas feature classic treatments with added innovation (Skin Inc.)
Coconut oil's surprising benefits (Contra Costa Times via Republican American)
The new trends in anti-aging and detox medicine (Haute Living)
5 essential tips for growing your business (Small Business Trends)

Don't be left behind. Click here to see what else you missed.


The new science of marketing
Bloomberg Businessweek
Creating a marketing plan used to be more art than science. We'd scrabble for a bit of information here and there, crunch some numbers, wet our finger to determine wind direction and then go with our gut. No more. The avalanche of data tumbling in from point-of-sale scanners, credit cards, loyalty cards, websites and social media platforms has transformed marketing. Sure, there's still an element of art — intuition comes into play in the end — but science girds it better now, giving us new and often surprising consumer insights.
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5 reasons marketers should be customer-centric
Customer-centricity is a marketing strategy with the primary goal of acquiring high-value customers and maximizing the value of every customer relationship. It acknowledges that there is no "average" customer and that the differences among customers represent an opportunity to build more long-lasting, profitable relationships through relevant communication. Customer-centric marketing isn't new, but in many ways, it represents a return to a much earlier era of marketing: the personal relationship between neighborhood shopkeeper and customer.
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Looking for similar articles? Search here, keywords SOCIAL MEDIA MARKETING.

Perioperative corticosteroids for preventing complications following facial plastic surgery
The Cochrane Library
Early recovery is an important factor for people undergoing facial plastic surgery. Perioperative corticosteroids have been used in facial plastic surgery with the aim of preventing oedema and ecchymosis.

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The new trends in anti-aging and detox medicine
Haute Living
As the amount of interest and sheer number of products grows, consumers are desperately in need of help navigating the treacherous waters of vast choices in anti-aging items presented to them. Unfortunately, to date, there officially are no FDA approved medications or products that can comprehensively reverse aging.

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Green spas in a nutshell
By Beatrice (Vallant) Hochegger
On the one hand, consumers start demanding eco-friendly spa experiences, and on the other hand, spa owners and managers create green philosophies in order to save resources and protect the environment.

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102 brain-based learning resources for brain-based teaching
Researchers in neuroscience, psychology and education are uncovering new information about how brains learn best at an unbelievable pace. We have more insight into the brain's learning processes than at any other moment in history, and we are poised on the brink of a radical shift of how we think about education. Researching the conditions that allow brains to learn most easily enables innovation and optimization for learners in formal and informal settings. There are countless applications for the findings of the new science of learning.
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COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists

The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.

The Benefits of Proper Employee Selection
Presented by Jay A. Shorr — BA, MAACS-AH, CMBM, CAC I, II

About the webinar:
Attendees will learn how to gain, train and retain quality staff members and understand the associated costs to grow their practice by allowing their employees more autonomy. In addition, attendees will learn how to handle infectious employees and proper and legal methods of eliminating them.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Summarize what makes a quality employees.
  2. Recruit, train and keep a quality employees.
  3. Estimate costs associated with gaining and training a quality employee.
  4. Define proper and legal methods of eliminating them.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


Become an NCEA State Representative
State Representatives are crucial to the mission of NCEA. Representatives must be willing to adhere to all of the following responsibilities, both financial and personal. A representative must commit to a two-year term and may serve for two consecutive terms. Although this is a demanding position, the contribution to the field of esthetics is invaluable.
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Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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