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You are invited to join the Face & Body Northern California's Advanced Education Conference
Date/Time: Aug. 20 /
9 a.m.-5:45 p.m.
Location: McEnery Convention Center in San Jose, CA
Registration Fee Includes:
• Saturday Advanced Education Conference Program is COA-Approved for CEs
• Business, Wellness and Science Track and Hands-0n Workshops.
See program.
• Advanced Education Networking Luncheon (Saturday) with Eva DeVirgilis
• Complimentary 2-day Expo Hall Pass (Sunday & Monday)
• Two days of Supplier Class Sessions (Sunday & Monday)
• Flashdrive of Conference presentations/handouts
• Complimentary Records Verification for all conference attendees ($175 savings)
• Become Nationally NCEA Certified — Learn more.
Fees:
Regular rate (until August 19) — $285
On-site rate — $335
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Allure
If you feel like the face-mask selfie is an unofficial series that's been living in your Instagram feed for a solid few years now, good observation. According to WWD, recent findings from the NPD Group show that while anti-aging product sales are decreasing among millennials (they care more about natural skin care and color cosmetics), sales of masks have been continuously on the rise. From 2013 to 2015, sales doubled in the category as a whole, and clay formulas specifically are making a comeback.
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GCI
"Natural" formulations are one of the largest trends in personal care. Natural formulations, at minimum, make claims based on the botanical, plant-based ingredients they use. Some take an additional step and ensure they comply with stringent criteria outlined by the Natural Products Association or United States Department of Agriculture Organic criteria.
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Madame Noire
Did you know that you can still get fabulous eyebrows without using makeup? For ladies that need a solution to transforming their brows from slim to full without daily maintenance, implants are certainly the way to go. According to Real Self, the interest in eyebrow transplants have had an increase of 140 percent in just the last year alone.
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"Invest in yourself today, your future self will thank you. Its the best investment of all! You are worth every penny. The only lasting investment is an investment in yourself."
— Julija Dimante, Jupiter, Florida
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Inc.
A well-defined problem is half solved. But getting there is harder than you'd expect. Enter the world of value propositions. Selling seems easy from the company's perspective: it already knows its product and may be over-valuing the perceived benefits. The reality is there are all sorts of inertia to overcome. Communication is hard, and it needs to cascade to every level if you want to be persuasive. Slapping up a new headline doesn't count.
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By Emma Fitzpatrick
 Instagram has been hearing your company's wish list — and making it come true. Just a few months ago, the platform added the ability to switch between multiple accounts. That change was just the start. Brace yourself: Instagram is unleashing a whole new slew of tools and features for businesses. Most excitingly, your brand can create a specific business profile. With that huge change, your brand will be able to connect and convert followers in a whole new way.
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Marketing Automation
As marketers, we work hard to acquire and retain new customers, but not enough of us spend much time thinking about what type of new customers we want to acquire by looking at our existing customer base.
The best customers are those that last a lifetime, and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service and refer new customers, you can allocate more of your marketing dollars to acquiring similar prospects
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Entrepreneur
There are more than 144 billion emails sent each and every day. How do you separate yours from the rest? When it comes to email marketing, there are three key tactics you need to be utilizing to stand out, close the sale, and win the war of attention in the inbox. Keep reading to learn each.
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Journal of the Mechanical Behavior of Biomedical Materials via PubMed
Collagen fibril is a major component of connective tissues, such as bone, tendon, blood vessels and skin. The mechanical properties of this highly-hierarchical structure are greatly influenced by the presence of covalent cross-links between individual collagen molecules. This study investigates the viscoelastic behavior of a collagen lysine-lysine cross-link based on creep simulations with applied forces in the range or 10 to 2000pN using steered molecular dynamics.
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By Howard Margolis
 If you teach special education or have a child in need of remedial or special help, you may soon start asking "Why does he keep forgetting? What's wrong with him?" Maybe he forgets because he doesn't attend to or understand the important information, concepts or processes. And maybe, in full or part, he's a struggling learner with memory problems. But physically, directly, legally and morally, you can't get into his brain to rearrange his memory cells and synapses as he's a real child, not an android in a bizarre science-fiction movie. So, you're helpless. Right? Wrong. You're not.
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Personalized learning is something that many teachers strive for, but it can be easier to want it than make it happen.
Personalization is best created at the learning model and curriculum level rather shoe-horned in after the curriculum is done, but when you're given lemons you play the hand you're dealt when in Rome, because birds of a feather may not come back unless you set them free.
Wait. What?
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NCEA
Did you know ... it is the position of NCEA that:
- Low-frequency, low-power, ultrasound and sonic devices intended for skin cleansing, exfoliation and product application, should be used by a "licensed professionals."
- There shall be a minimum level of education for the use of low-frequency, low-power ultrasound and sonic devices.
- If licensed professionals wish to use low-frequency, low-power ultrasound and sonic devices, they should take the necessary licensing education to include theoretical and practical application as part of their core curriculum or as continuing education modules.
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| | COA-APPROVED CONTINUING EDUCATION |
Approved classes from the Society of Dermatology Skin Care Specialists
The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.
The Legal & Ethical Implications of Working in Med Spas
Presented by Alex R. Thiersch
About the webinar:
This webinar will focus on the role of skin care specialists in med spas. Our experienced lawyers will provide an overview of the med spa business, discussing how to succeed in this industry while working legally and ethically within the confines of Federal and State laws. This webinar is ideal for estheticians, cosmetologists and skin care specialists.
At the conclusion of this presentation the skin care specialist will be able to:
- Learn what defines a med spa and about the guidelines that govern the med spa industry.
- 2) Outline role of skincare specialists in the med spa setting and what types of treatments and procedures skin care specialists can and cannot perform.
- Examine the regulatory issues concerning the med spa industry, such as fee-splitting, improper ownership structure, corporate practice of medicine, lack of physician supervision and delegation, and false or improper advertising of professional medical services.
- Describe ways skin care specialists legally fit into the med spa setting.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
SDSS member fee: $19.95 click here
Nonmember fee: $24.95 click here
For other SDSS approved courses, click here.
Learn more about becoming a member
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