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Hello Giggles
A major retailer introduced a "wellness" section in its stores in 2019—and it was about 4,999 years behind the trend.
While the concept of "wellness as beauty" may have only recently taken over the beauty industry, it's actually over 5,000 years old and stems from Ayurveda. "Ayurveda is an Indian medicinal science that served as a healthcare system before modern medicine," explains Michelle Ranavat, the founder of Ayurvedic beauty brand Ranavat Botanics and the daughter of Indian immigrants.
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WWD via Yahoo Life
Between a global pandemic and looming recession, consumers are starting to shift priorities when it comes to shopping for beauty.
As U.S. retailers begin to reopen and beauty sales begin to pick back up after a 14% dip in the first quarter due to coronavirus-induced closures, experts are seeing consumers spend on products based on safety, efficacy and looking good within the confines of a face mask. These trends are only expected to accelerate as the U.S. continues to reopen despite the absence of a proven treatment or vaccine.
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Belfast Telegraph
The owner of one of Northern Ireland's longest-running beauty salons says she believes bounceback from the lockdown for the sector will be faster than the last recession — but keeping costs steady will be key.
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BeautyMatter
Apple predicted self-care as one of its top four breakout trends for 2017 and since then we've witnessed the mainstreaming of wellness lead to a boom in mindfulness and meditation apps. COVID-19 added fueled this trend with companies stepping up marketing and partnerships. Many of the top ten apps grew month-over-month installs with free downloads while Calm took a different tack upping their partnership game.
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The International Dermal Institute serves as a “home” to all skin care professionals – it is a constant, recognizable place where they can always return to learn the best curriculum in the industry, be empowered to strive towards limitless professional possibilities and reignite their passion for skin care! Visit our website today at http://www.dermalinstitute.com/.
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Thousands of industry professionals subscribe to association news briefs, which allows your company to push messaging directly to their inboxes and take advantage of the association's brand affinity.
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Business Today
Salon chains across the country are leaving no stone unturned to convince their consumers that they are safe, but a haircut in the COVID era comes at a huge premium.
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Vouge
Thanks to lockdown measures around the world, most medical practitioners have been banned from carrying out non-essential cosmetic procedures and people are having to go without their regular top-ups. Here, we explore the effect this is having on people's self-esteem and what they're doing about it.
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Travel Pulse
It's been a long couple of months spent at home, and people are excited to start traveling again. In fact, Palace Resorts and Le Blanc Spa Resorts recently celebrated reopening and welcomed their first guests.
Travelers weren't able to celebrate birthdays, weddings, graduations and other exciting events the way they would have liked during this time at home and are looking forward to making up for it with some quality beach and pool time.
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The NCEA Certified credential is awarded to those who have met the advanced training standards equivalent to a Master Esthetician license. Attaining the National Esthetician Certification is the highest voluntary credential in the United States–raising the standards of our profession beyond entry-level licensure. The NCEA Certified credential signifies the value and credibility for consumers in determining the expertise and training of an Esthetician. LEARN MORE
"I'm excited to embark on this new chapter in my career. I feel that getting the NCEA Certified credential is imperative to keeping you on skin care and techniques. I also believe it is important for patients/clients to know that skin care is my profession. I am excited to help people with their skin care needs and their journey to healthy skin."
~ Jeri L. Holt, Fremont, NE
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By Brian Wallace
Lifelong learning is the gift that keeps on giving, whether that learning is professional or personal. Seventy-three percent of American adults consider themselves to be lifelong learners but half feel underskilled and fear they are missing out on growth opportunities. This infographic outlines the value of learning as well as how to break down learning skills into smaller tasks that can be built upon.
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Entrepreneur
The workplace is changed. As parts of the world begin to loosen coronavirus-related restrictions, organizations are emerging from COVID-induced hibernation. These transitions back to work are gradual. Uncertainty will remain for months as threats of renewed waves of coronavirus persist. We are anticipating a new normal — but what we need is a new now.
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Helping Estheticians raise standards with national credentialing and continuing education accreditation.
Small Business Trends
Running a business requires being open to new concepts and ideas. Whether it's a new product or a new marketing strategy, entrepreneurs must always be prepared to learn and grow through the years. Here’s some tips and ideas from members of the online small business community to help you adapt and learn about new concepts that might help your small business marketing today.
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Search Engine Land
When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. It’s a B2B marketing wonderland. The only problem is, advertising to decisionmakers on LinkedIn isn’t nearly as straightforward as marketing to consumers on Facebook is.
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NBC News
With the next academic year less than three months away, and no end in sight to the coronavirus pandemic, school districts face a daunting decision: Reopen the schools they shuttered, or continue to teach students remotely? Educators across the United States are weighing their options, taking into account the quality of the education they can offer, the need for children to socialize and keeping safety in mind above all else.
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eSchool News
With the onset of COVID-19, school districts, institutions of higher education and educators are finding themselves in uncharted territory. COVID-19 hit hard and fast. And with that, so did the shift from in-school instruction to online learning, which brought to light very complicated issues and inequities. The onset of remote learning has magnified the disparity between students who have access to computers and internet and those who do not. The digital divide in our communities, particularly among children from underrepresented and low socioeconomic communities, raises questions that need to be answered.
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| COA-APPROVED CONTINUING EDUCATION |
CE Approved Online Course
TREATING ACNE IN SKIN OF COLOR
This educational activity has been approved for 1.0 CEs. Exp. 6/2022(instructions, study materials and test).
LEARNING OBJECTIVES
After completion of this online course, the skin care professional will be able to:
- Describe the treatment modalities used to treat ethnic skin.
- Outline and understand the treatment options for acne and PIH.
GET STARTED NOW ... Click here to download article and test.
Not a Member? Click Here
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