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You are invited to join the Face & Body Northern California's Advanced Education Conference
Date/Time: Aug. 20 /
9 a.m.-5:45 p.m.
Location: McEnery Convention Center in San Jose, CA
Registration Fee Includes:
• Saturday Advanced Education Conference Program is COA-Approved for CEs
• Business, Wellness and Science Track and Hands-on Workshops.
See program.
• Advanced Education Networking Luncheon (Saturday), sponsored by PCA Skin
• Complimentary 2-day Expo Hall Pass (Sunday & Monday)
• Two days of Supplier Class Sessions (Sunday & Monday)
• Flashdrive of Conference presentations/handouts
• Complimentary Records Verification for all conference attendees ($175 savings)
• Become Nationally NCEA Certified — Learn more.
Fees:
Regular rate (until August 19) — $285
On-site rate — $335
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We can help with local search optimization, website management and design, online shopping carts, and social media. See how your company looks online at searchbyme.com MORE
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Skin Inc.
If there is one thing we can all count on, it's change, and the spa industry has changed tremendously in the last 25 years, according to Bryan Durocher, who kicked off day one of IECSC Las Vegas.
Durocher, the president of Essential Spa Consulting/Durocher Enterprises, shared during the opening session the big changes that have happened in the spa industry as well as what trends will be shaping it moving forward.
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The New York Times (tiered subscription model)
Environmental attack. Free radical assault. Noxious gas: From some dire beauty headlines of late, you'd think the very air was contriving, if not to kill us, then to make us look older. Scientists are just beginning to uncover how toxic air affects the skin's aging process. A study done this year on data from subjects in Germany and China appeared to link increased air pollution to brown spots on the skin. And not surprisingly, the big beauty players are stepping in with new skin care products — "pollution protection," as it's called.
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Glamour
Sweating happens — especially now that it's hot outside on the regular. But how sweaty you get can be totally different from how your friends react to the heat. So, how do you know if you sweat too much? While board-certified dermatologist Dr. Marie Leger, a member of the American Academy of Dermatology, points out that sweating is completely normal, she also says some people sweat when their body doesn't need to be cooled. It's a condition that has a name: hyperhidrosis.
READ MORE
Dermascope
Collagen infusion therapy is the perfect treatment for aging skin. Freeze-dried collagen masks enhance moisture levels, hydrate, improve functions of skin capillaries, recover loss of firmness and elasticity, even color tone and oxygenate and stimulate natural skin collagen production.
READ MORE
"The NCEA training manual is well written and the test was challenging. I would highly recommend becoming NCEA Certified to any skin care professional. The program is worth the investment. It is important for our industry that we have nationwide standards and practices and I am proud to be a part of NCEA working toward that goal."
— Nicole Elizabeth Esch, Naples, Florida
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Business 2 Community
Our modern world is being devoured and shaped by the new millennials that define every facet of our lives with their own terms and conditions. Yet, many of us marketers, old style and rigid to some extent, ignore this emerging goliath and still focus on business values and modern-looking websites. The question is not what you can provide to your customers. Rather, the question is how excited can you get this generation, so that they will stand in line to buy your product?
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By Catherine Iste
 Instead of looking at a checklist of things you need to become a better leader or manager, this article will explore often misunderstood leadership advice. For example, leaders are told to hire people smarter than them; this is often misunderstood. Having an overqualified staff can either lead to retention issues or an unstable relationship between the subordinate and supervisor. Here's a quick look at three myths people are constantly told.
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Entrepreneur
Since its launch in May of 2010, Instagram has grown by leaps and bounds. Today, the site welcomes 400 million visitors monthly who love the visual perspective on the world that the photo and video-sharing site offers. No wonder Facebook acquired the site in 2012, a move that that launched Instagram's monetization via advertising. Currently, Instagram offers sponsored posts, set up in a way that's similar to Facebook ads. Despite these brands' vast differences, their Instagram ads are effective because of several things they have in common. Here are five main factors that set apart Instagram ads that perform well from their less effective counterparts.
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Small Business Trends
When was the last time you evaluated your website from the perspective of a customer? Have you ever secret-shopped your own e-commerce site? It's far too often for a company to implement a website, software solution, or new program and never look back. You may get lucky and never have any big issues.
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Societ à Italiana di Dermatologia e Sifilografia via PubMed
Basal cell carcinoma nowadays is the most frequent skin cancer in the fair skinned population. Clinical suspicion for BCC diagnosis can be easy in advance cases, but it sometimes sets a real challenge wherein dermoscopy has proven to be a useful tool. Dermoscopy is a noninvasive diagnostic technique that improves the clinical diagnosis of pigmented and nonpigmented BCC representing a link between macroscopic clinical dermatology and microscopic dermatopathology.
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Faculty Focus
Dr. Maryellen Weimer writes: "Last week's post encouraged us to reconsider what student engagement means and entails. Today, I'd like to explore just some of the things teachers can do to better promote it. I'm offering six ideas and encourage you to add to the list.
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By Howard Margolis
 Most struggling learners have a strong propensity to forget, no matter how many times teachers and parents tell them something. This adds tremendous complexity and uncertainty to teaching while frustrating teachers, parents and learners alike. So, how can you help struggling learners to remember fragile, fleeting, important information in working or short-term memory? How can you help them remember what's important — and remember it for years to come?
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NCEA
Did you know? ...
In January of 2003, the NCEA issued a policy statement regarding the use of ultrasound equipment. That policy was based, in part, upon manufacturer supplied information as well as other industry data available to the NCEA at that time.
The NCEA has now received additional manufacturer information that leads us to issue an advisory notice to state boards.
There are three areas of concern:
1. The increase in the illegal importation of non-certified, re-labeled equipment.
2. The increase in potentially false and/or misleading outcome claims from suppliers.
3. The usage of ultrasound equipment for phonophoresis treatments which may contravene FDA guidelines and be out of the scope of practice for estheticians.
The NCEA is actively reviewing industry data to determine if it needs to revise its current ultrasound policy statement. Until that review is complete, we recommend that Boards discuss this matter with their state attorney general's office; that manufacturers of ultrasound equipment supply to Boards a complete statement of usage for their equipment; and examine supplementing information available on the NCEA website. Go to Position Papers — Background to Ultrasound Devices Used for Aesthetic Applications.
READ MORE
| | COA-APPROVED CONTINUING EDUCATION |
Approved classes from the Society of Dermatology Skin Care Specialists
The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.
Cell Deficiency and the Benefit of the Mushroom
Presented by Patricia Martorana
About the webinar:
Traditions of healing are now redefined and mushrooms are making an impact on the aesthetic industry. They have the ability to normalize skin's pH and remove inflammation. Mushroom stem cells act like super sponges that eliminate toxins from the skin, making them ideal to combat environmental stress. They contain power-house antioxidant that enhances cellular recovery from environmental surroundings.
At the conclusion of this presentation the skin care specialist will be able to:
- Analyze and assess free radical damage and cell deficiency.
- Recognize the use of medicinal mushrooms in ancient traditions.
- List the five key mushrooms, their functions.
- Distinguish how stem cell technology can be applied in treatments to
replenish healthy skin cells.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
SDSS member fee: $19.95 click here
Nonmember fee: $24.95 click here
For other SDSS approved courses, click here.
Learn more about becoming a member
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