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July 21, 2020
 
 
 
 
WHAT'S THE LATEST
 
 
How beauty publications shifted content due to COVID-19 and Black Lives Matter
GLOSSY
The pandemic has upended nearly all aspects of normal life in the last four months, and since May, Black Live Matter has emphasized the chronic problem of racism occurring in society. Both cultural moments have forced those in the news industry, in particular, to pivot their businesses. Advertisers have cut back on print and digital ads, and titles are confronting their own coverage in the context of BIPOC readers. For beauty-centric titles, which are so closely entwined with consumers, this means rethinking their coverage of at-home products and amplifying BIPOC-owned brands simultaneously.
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Fresh spices and veggies to cook up a storm in fragrance: Expert perfumer
CosmeticsDesign-europe
Vegetable accords and fresh spices are primed to be a big fragrance trend in the coming years, creating mouth-watering and airy sensations for the wearer, says Eurofragrance's senior perfumer.
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SPONSORED CONTENT
Promoted by DMK Danné Montague King Co.
• Acne Can Be Cured
• Revolutionary Skincare Range Can Achieve Dramatic Results
• Quit Calming Down Rosacea
• Pigmentation Can Be Erased
• The Worst Mistake An Esthetician Can Make
 
 
How this next-level clean beauty brand can make a difference in your routine
Forbes
Beauty trends come and go, but you shouldn’t follow the crowd when it affects your health. Innovative entrepreneur Julie Rice — who was diagnosed with Multiple Sclerosis (MS) later in her life — quickly realized the cosmetics industry wasn't prioritizing those with her health conditions or people fighting comparable autoimmune disorders, cancer, or other life-threatening diseases.
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Meal prep these low-sugar coconut slices to boost your gut and skin health
Body and Soul
Need a treat that's got more than just refined sugars and high calories? Try these nourishing supercharged coconut slices that'll also do wonders for your gut and skin.If you're looking for a healthy recipe to heal your gut and boost your skin health, add this one to the books.Packed with healthy nuts, antioxidant-rich berries and creamy coconut, these supercharged coconut slices are a delicious treat to sweeten up your day. Plus, they taste as good as they look!
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Testimonial
 
The NCEA Certified credential is awarded to those who have met the advanced training standards equivalent to a Master Esthetician license. Attaining the National Esthetician Certification is the highest voluntary credential in the United States–raising the standards of our profession beyond entry-level licensure. The NCEA Certified credential signifies the value and credibility for consumers in determining the expertise and training of an Esthetician. LEARN MORE

"I am pleased to be NCEA Certified and a member of the association! We all excel only when we all do better!" ~ Tracey Anne Rudolph-Lakin, Burnsville, MN
 
 
Meet Thryve: The future of personalized beauty, healthcare and body awareness
Forbes
I believe wholeheartedly that now matter how successful you are, borders on how well you live your life. These days, and for good reason, the fashion world has a strong focus on beauty, healthy and wellness. If applied in a balanced format, all three will live in harmony.Let's face it, living well makes you feel stronger and more confident. When you feel confident, you have more stamina at work.
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New Korean-beauty secret: A vegan diet for anti-aging and clear, glowing skin
The Beet
Award-winning South Korean actress Im Soo-Jung is known for her role in the horror movie, "A Tale of Two Sisters" and her latest romance television series "Search: WWW". Now, Im Soo-Jung is 41 years old and still looks like she is in her twenties. Her fans and others have given credit for her ageless beauty to her vegan diet and skin care routine.
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BUSINESS BRIEFS
 
 
Impact of employee engagement on productivity & quality
Business 2 Community
It is evident that the workforce from most organizations is operating remotely now, owing to the pandemic. Management in most organizations are working towards designing and implementing new policies and procedures that will help employees with the switch. But is it really enough to keep your employees going?Even though situations are getting better, this sudden wave of not being social has its own downsides.
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Your job as a leader
Hunt Scanlon Media
In today's challenging times, leadership is needed more than ever. "What we need right now is calm, steady leadership; not panic, hysteria, and rush to judgment," says Rob Andrews, chairman and CEO of Houston-based executive search firm Allen Austin, in a new report.
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MARKETING 101
 
 
Mobile advertising ROI: Beyond the attribution model
Forbes
In its purest form, advertising — and specifically mobile advertising and reengagement — relies on one key chain of events: the presence of an advertisement (a view or impression) creating awareness that causes the user or customer to respond a certain way (click or tap), which then yields an action (such as installs, registrations, new level attainments, tutorial completions or purchases). The difficulty today is that there are a lot of variables.
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Influencer marketing: How small business can benefit?
Business 2 Community
Influencer marketing is now an established strategy in the area of digital marketing. Gone are the days when digital marketing was a tool for big businesses only. The rise of the internet and social media has changed how small businesses look at their marketing strategies. The explosive growth of e-commerce, the advancement in logistics, and the easy access to information have opened the entire world to the small business owner. Small businesses now can market and sell to anyone and anywhere around the globe. As the saying goes — the world is your oyster.
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TEACHING TIPS
 
 
The best tools and teaching methods for continued virtual learning
By Alyssa Abel (commentary)
As you prepare your lesson plans for the coming year, you might need to do twice the work. Many districts have yet to finalize reopening plans, and it pays to prepare for continued virtual learning. What are the ultimate tools and strategies for online learning? As you gear up for the 2020-21 school year, add these gems to your arsenal.
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Empowering teaching and learning with interoperability
EdTech Magazine
A quick search of the words "interoperability" and "education" yields over 21 million results. Considering this massive volume, this combination of topics is clearly on the hearts and minds of teachers and students. However, a quick survey would show that this is not the case. Other than those who are quick with their affixes and root words, there is barely a soul outside of an IT role who can give you a close definition.
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COA-APPROVED CONTINUING EDUCATION
 
 
SCLERODERMA
 
This educational activity has been approved for 1.0 CEs. Exp. 9/2022 (instructions, study materials and test).

LEARNING OBJECTIVES
After completion of this online course, the skin care professional will be able to:

1. Describe the pathogenesis of the disease and its epidemiology.
2. Understand the treatment options and effects of the disease.

GET STARTED NOW ... Click here to download article and test.

Not a Member? Click Here
 
 
NCEA News
 
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Dennis Hall, Director of Publishing, 469-420-2656 | Download media kit
Rebecca Eberhardt, Senior Content Editor, CeM, 469-420-2608 | Contribute news

Susanne S. Warfield, NCEA Executive Director, 201-670-4100

National Coalition of Estheticians Association
484 Spring Avenue | Ridgewood, NJ 07450-4624 | 201-670-4100
For information | www.NCEACertified.org

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