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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit July 22, 2014

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6 signs of a very, very good hotel spa
Hotels have been very keen on hotel spas in recent years — whether opening their own full-blown facilities with a dozen treatment rooms and exotic therapies or simply having one or two treatment rooms available with the basic rub-downs all travelers need. But just because a hotel might be five-star, doesn't mean its spa is. We'll be taking a closer look at hotel spas, starting with what makes for a really great hotel spa.
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Superfacials for a touch of Hollywood
So, you think the only way to tackle aging skin is with Botox and fillers? Not any more because sagging, wrinkling and age spots can be treated with one of the revolutionary new superfacials. Actress Angelina Jolie is said to be a fan of the triad facial, an exclusive treatment only available in New York and pioneered by dermatologist Dr. David Colbert. The three-stage treatment, takes about 30 minutes with microdermabrasion, laser toning and lavender flower acid to leave skin radiant.
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Talking to … Donna McKee, spa manager
Professional Beauty
Having landed the role of spa manager at Center Parcs' major new Woburn Forest spa near England, Donna McKee tells Suzanne Braithwaite with Professional Beauty Magazine about the challenges ahead. "I feel like the luckiest girl in the world to have landed my dream job," says Mckee, who was appointed Aqua Sana spa manager in October. And it is easy to see why. The colossal 77,500 square foot spa, which opened in June, boasts the world of spas: 25 multisensory experience rooms.
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Sandalwood scent found to facilitate skin regeneration
Skin Inc.
Skin cells possess an olfactory receptor for sandalwood scent, as researchers at the Ruhr-Universität Bochum have discovered. Their data indicate that the cell proliferation increases and wound healing improves if those receptors are activated. This mechanism constitutes a possible starting point for new drugs and cosmetics. The team headed by Daniela Busse and Hanns Hatt from the Department for Cellphysiology published their report in the Journal of Investigative Dermatology.
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"Attaining the NCEA Certified credential was important to me professionally and personally. Professionally, clients can have confidence in my abilities and personally, I can have confidence that my knowledge has be validated."

— Mary Nielsen, Tigard, Oregon


10 steps to great customer service
Business 2 Community
You only have one first impression so make it a lasting one. Give it your best and make it count with a big splash. This is the "wow factor" that separates you, your organization and your service from the rest of the pack. Your "wow" is the quality that makes you different and special. The wow factor starts with the first contact and continues with each future connection. Everyone from the receptionist to the CEO keeps the wow factor going.
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5 things you never should say to a client
The world of business can be tricky to navigate. Sure, you have a great product, but now you must procure and retain clients. And that can be like navigating a minefield. Each customer brings a different personality and expectations to manage.
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Missed last week's issue? See which articles your colleagues read most.

    A flawless strategy: Airbrush makeup in the spa (Skin Inc.)
The simple way to find out what motivates your employees (Entrepreneur)
Industry responds to teenage client's reaction to brow treatment (Professional Beauty Magazine)
How a new perspective can bring you better business days (Small Business Trends)

Don't be left behind. Click here to see what else you missed.


5 critical trends in marketing to women
By Chris Holt
Most marketing teams recognize that women are an increasingly powerful part of the purchasing power equation. A recent study found that only 9 percent of women think they are being marketed to effectively. The percentage drops in ages 50-plus to a scant 7 percent. Considering that the latter demographic holds nearly three-fourths of U.S. financial wealth, there is a good chance that your business is not only missing the marketing target, but wasting money as well.
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It's not the Web on a phone: 3 principles of mobile marketing
By Randall Craig
What have been the most transformational marketing innovations in society? TV and direct-mail/database marketing rank up there. Email, the Web and social media do as well. And so does mobile – but why? It's too easy to think of mobile as nothing more than a small screen. Web designers and developers work hard to ensure that their sites are responsive — a Web design that automatically reformats itself for the desktop, tablet or cellphone screen. And then the effort stops.
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Looking for similar articles? Search here, keywords MOBILE MARKETING.

Procedures offered in the medical spa environment
Dermatologic Clinics via PubMed
Medical spas' menus of services vary widely and depend greatly on the medical director or owner's experience and predilection. Core services include: microdermabrasion, mild chemical peels, medical facials, laser hair removal, photorejuvenation, botulinum toxin and injectable fillers.

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The butt facial: The latest beauty treatment taking
The Huffington Post
In you want your face to have a glowing complexion you might consider indulging in a facial — but would you consider giving your butt the same treatment? Body conscious beach-goers are spending a whopping $500 on a new treatment that promises to enhance their bums.

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Mind blowing benefits of spa treatments
Digital Journal
People come up with many reasons why it's not necessary to set aside a portion of their budget to spend on beauty treatments. Little do they know, there's more to a spa visit than just a simple massage and a steamy bath — booking an appointment is not all about beautification and TLC. Here are five little-known benefits of going to the spa.

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5 essential insights about mobile learning
Just a few years ago, mobile devices were almost unheard of in classrooms. Over time, teachers and administrators have been experimenting with how to make mobile devices into powerful learning tools and have come up with some strategies. A group of administrators from some of the first districts to pioneer Bring Your Own Device policies and other forms of mobile learning are now sharing their experiences with those hustling to get on board.
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COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists

The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.

Getting Noticed: Using Special Events and Education to Attract Patients
Presented by Patti Biro, BS, MEd

About the webinar:
Well crafted and planned special events and educational forums can drive new patients, help retain current patients and promote referrals. These kinds of events take the mystery out of your services and provide a friendly and welcoming "low-risk" opportunity for potential patients to learn about you. This presentation will cover the seven keys to planning and promoting a successful event to build your esthetic practice. 1.0 CE through Feb. 7, 2017.

At the conclusion of this presentation the skin care specialist will be able to:
  1. List the three "Ps" of a successful a special event/educational event.
  2. Describe two reasons why potential patients resonate with educational seminars.
  3. Identify at least two potential partners who can bring value to a special event/education.
  4. Review the key benefits for staff when special events/educational events are part of the marketing mix.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


State Regulatory Issues
State Legislative Alerts - Go to NCEA Archives
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Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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