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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit July 29, 2014

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Culloden Estate and Spa launches new medi-spa concept
Professional Beauty Magazine
The Culloden Estate and Spa in Belfast, Northern Ireland, has launched a new medi-spa concept, providing more wellness services to clients in collaboration with medical group Randox Health, Room One Physiotherapy and Sports Injuries Clinic and The Cathedral Eye Clinic. The new services will include lifestyle packages, such as Stress Health TATT for clients who suffer from chronic fatigue and Diet Nutrition and Digestions, as well as packages designed for women and the over 50s market. The medi-spa also will offer preventative health analysis services to target conditions before they develop.
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Gluten-free beauty on the rise
Skin Inc.
A blog post titled "Gluten-free beauty is on the rise" from Mintel's Lucy Cornford showcases how more and more beauty products are positioning themselves as gluten-free. Cornford, who is responsible for beauty care, household and lifestyles research at Mintel, notes that awareness of gluten-related conditions, such as celiac disease, has had the general public looking for more products that offer "gluten-free" as an option. "But it is not just food and drink where brands are looking to support consumers in this," she writes. "Rates of beauty products positioning themselves as gluten-free are on the rise."
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What is flotation therapy?
Mother Nature Network
Up for a float at a flotation spa near you? If you live in a progressive city, you may have heard about flotation therapy. Otherwise, you might have no idea that this new trend is popping up across the country. Though it sounds woo-woo wind chimes and fairy dust crystals, it's a sensory deprivation healing modality that helps the body both physically and mentally.
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The definition of health and wellness according to millennials
Spa Opportunities
Consumer research company The Hartman Group has published an infographic of 10 defining attributes of "health and wellness" as perceived by millennials. Millennials, for the purpose of the Outlook on the Millennial Consumer 2014 study, were defined as anyone between the ages of 19 to 33. Health and wellness means "being physically fit" to 60 percent of millennials, according to The Hartman Group. Additionally, to 57 percent, it means "leading a balanced lifestyle."
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"I am proud to be in a rewarding profession that allows me to attain advanced knowledge and expertise. The NCEA Certification was the next logical step in my continued career growth."

— Sharon Amato, Harrisburg, Pennsylvania


Want your business to grow? Help your employees succeed
We've all heard the saying that "a team is only as strong as its weakest link," but the number of business leaders choosing to ignore this sentiment is staggering, as they are more concerned with their own development and less so with their employees. Not a smart move. Investing time in your employees and giving them the tools they need to develop is incredibly important for output quality, morale and retention.
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Why there's no such thing as a bad attitude
By Harry J. Friedman
"He's got a bad attitude." "She's not a team player." "He's not a very pleasant person to work with." Does this sound familiar? It probably does. Every manager has had an employee who just wasn't part of the team. You advise the employee that he/she has a bad attitude or needs to be better at teamwork. So why doesn't that kind of advice solve the problem? You cannot with certainty correct an employee's attitude. You can with certainty correct an employee's behaviors. Here's how.
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Missed last week's issue? See which articles your colleagues read most.

    Superfacials for a touch of Hollywood (Express)
6 signs of a very, very good hotel spa (HotelChatter)
Sandalwood scent found to facilitate skin regeneration (Skin Inc.)
5 critical trends in marketing to women (By Chris Holt)

Don't be left behind. Click here to see what else you missed.


What is the best time to send marketing emails?
Small Business Trends
Email marketing can be a powerful tool for small businesses. And it seems easy enough — create content, send to your email list. But there actually are more things to consider if you want to get the most out of your email marketing efforts. One of the things you can do is send out emails at a time that is optimized for your target audience. To do this, you need to first decide who your target audience is.
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7 ways to consistently drive word-of-mouth referrals
Business 2 Community
To say it plainly, the best way to drive word-of-mouth referrals is to demonstrate to your customers that you think they matter. When they feel important to you — as individuals rather than numbers — they'll be both impressed and loyal to you. As more and more things become automated, it's important to distinguish what tasks can be done by a computer program and where it's still important to have that human touch, even if it isn't the easier choice. If you can do that, you'll set yourself apart from other companies around you and get people talking about your brand in a positive context. And you can't put a price on those real-life, person-to-person recommendations.
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Looking for similar articles? Search here, keywords WORD-OF-MOUTH MARKETING.

Slow versus fast subcutaneous heparin injections for prevention of bruising and site-pain intensity
The Cochrane Library
Heparin is an anticoagulant medication that is normally injected subcutaneously. Subcutaneous administration of heparin may result in complications, such as bruising, haematoma and pain at the injection site. One of the factors that may affect pain, haematoma and bruising is injection speed.

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10 steps to great customer service
Business 2 Community
You only have one first impression so make it a lasting one. Give it your best and make it count with a big splash. This is the "wow factor" that separates you, your organization and your service from the rest of the pack.

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5 things you never should say to a client
The world of business can be tricky to navigate. Sure, you have a great product, but now you must procure and retain clients. And that can be like navigating a minefield. Each customer brings a different personality and expectations to manage.

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Classroom activities to promote deep learning
Faculty Focus
The explosion of educational technologies in the past decade or so has led everyone to wonder whether the landscape of higher education teaching and learning will be razed and reconstructed in some new formation. But whatever changes might occur to the learning environments we construct for our students, the fundamental principles according to which human beings learn complex new skills and information, will not likely undergo a massive transformation anytime soon. Fortunately, we seem to be in the midst of a flowering of new research and ideas from the learning sciences that can help ensure that whatever type of approach we take to the classroom — from traditional lecture to flipped classes — can help maximize student learning in our courses.
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COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists

The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.

Skin Cancer Screening for the Skin Care Specialist
Presented by Estee Psaty, M.D.

About the webinar:
The esthetician can be the first line of defense to take an active role in skin cancer screenings. This interactive presentation will consist of a combination of clinical images and case-based scenarios that will demonstrate the clinical characteristics of melanoma, squamous cell carcinoma and basal cell carcinoma. Skin cancer prevention, including sun safety and associated risk factors, will be discussed. 1.0 CE through Feb. 7, 2017.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Understand key clinical characteristics of skin cancer.
  2. Discuss the relevant risk factors for each of the skin cancer subtypes.
  3. Explore some useful tips in approaching mysterious lesions.
  4. Discuss skin care prevention and sun safety.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


Standards & Regulatory positions
The mission of the NCEA is to define standards of practice through certification and continuing education accreditation in order to represent and advocate for the esthetic profession.

NCEA is protecting your right to practice by …
  • Providing professional excellence through the NCEA Certified credential
  • Approving continuing education through the Commission on Accreditation
  • Advocating to strengthen your voice and position with state regulatory boards

  • When NCEA is alerted of a regulatory issue or concern by member or a state licensing board, we work proactively with the concerned parties to a positive resolution. Development of National Standards and Positions are an essential tool of advocacy.

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    10 steps to protect your future
    The first step to getting involved is to join the NCEA and post your Membership Certificate for your clients to see. Annual dues equate to one latte a month — that's only $3.75 to protect your future. Protecting your future as an esthetician is not just about making money. Know what your professional licensing, state regulatory boards and legislators are doing.
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