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August 05, 2015

Hottest esthetician trends for amazing skin
Prague Post
Today's estheticians are doing amazing things to transform skin. With the skills attained in esthetician school, these skin care experts are learning the newest and most innovating ways to reverse skin damage and reveal brighter, firmer and more younger looking skin. And the results speak for themselves. Celebrities flock to master estheticians as if the Fountain of Youth lies behind their doors.

And while some of the high-end services A-listers are paying thousands of dollars, mainstream esthetician services are far less extreme but just as effective. The hottest esthetician trends use medically backed techniques to achieve beautiful results.

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WHAT'S THE LATEST?

Spa professionals in hot demand
Skin Inc.
The U.S. Department of Labor says employment of skin care specialists is projected to grow much faster than the average for all occupations through 2022 and a recent report in Spa Opportunities has shown a strong increase in the number of spa market jobs available with many operators expanding and opening new spas.

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Yeast: The surprisingly beneficial new skin care ingredient
Yahoo
Yeast is in your favorite glass of wine, your bread and even healthy probiotic formulas. You may want to think about adding it to your skin care routine, too. Why? Yeast extract contains some of our largest organ's favorite things, such as amino acids, proteins, minerals, antioxidants and vitamins like B.

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Skin care expert offers tips on sun safety tips
WBOY-TV
Summertime means longer days filled with pool parties, trips to the lake, and are festivals but it can also mean potentially dangerous sun exposure. This increases the risk of sun damage, which can lead to skin cancer. United Hospital Center Doctor Elizabeth Hess says there are a few basic tips should know.

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QUOTABLE

"It's vital to our industry, especially when anyone can claim to be a skincare specialist, that we now have a standard."

— Christianne Adams, Fallston, Maryland

BUSINESS BRIEFS

How women business owners could lift emerging markets' GDP by
12 percent
Forbes
Smart people who want to encourage entrepreneurship in fast-growing markets abroad emphasize how important it is for an economy to have a legal infrastructure that creates incentives to invest and provides the freedom to grow. Women entrepreneurs worldwide face an extraordinarily unlevel playing field. Fewer than a quarter of economies worldwide, 20 out of 128, treat women equally under the law, researchers looking at the World Bank's database, Women, Business and the Law concluded in 2010.

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3 branding mistakes to absolutely avoid for ultimate success
Small Business Trends
There's so much consideration that needs to go into effectively branding and marketing your business. A lot of mistakes can be made along the way, including not capitalizing on sales opportunities, or failing to provide a valuable — potentially life long customer with the best experience possible. These types of mistakes can lead to bad reviews or a missed opportunity to have a client generate some positive word of mouth for you, but you can recover from these types of issues.

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MARKETING 101

3 ways customer data allows for pinpoint marketing
Entrepreneur
Before the surge of data-driven advertising, programmatic marketing and real-time media buying, retail marketers faced challenges in effectively figuring out who was interested in purchasing their products. Historically, inventing "personas" based on demographic information and CRM systems was the way this was done.

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A day in the life of marketing
Direct Marketing News
The diversity of roles that comprise the marketing discipline is as varied as the millions of companies that use marketing to connect with customers and propel their businesses forward. And individual marketers' activities are often as changeable from day to day as the weather in south Florida on any given summer day. Consequently, illustrating a "typical" day in marketing is all but impossible.

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SPA CLINICALS

MOST POPULAR ARTICLE

Balneotherapy for rheumatoid arthritis
The Cochrane Library
Researchers reviewed the evidence on the benefits and harms of balneotherapy (natural mineral waters, gases and mudpacks or spa therapy) in people with rheumatoid arthritis. Upon searching for all relevant studies up to December 2014, researchers found nine studies with 579 people.

In sickness and health
Spa Opportunities
Conceived by fashion designer Donna Karen, the Urban Zen Integrative Therapy program merges medical and complementary therapies and trains professionals in its own effective style of sickness and preventative care.

Is your spa safe?
Trinidad Express
The explosion of spas reflects the corresponding growth of spas on a worldwide basis. Now, not all spas are the same, some are beauty salons, some are nail shops, some are massage parlors, some offer general aesthetics, while others, such as medical spas, offer more invasive services.

TEACHING TIPS

6 remarkable productivity tips musicians can teach you
Inc.
Lack of planning at any level, by anyone, can lead to a paralyzing fear of failure. This bogeyman becomes contagious, spreading the infection of defeat throughout an organization. But there are some prodigiously fine tips on productivity that can be learned from musicians. They face daunting challenges on a daily basis and have had to learn how to be productive in order to survive. So spread out your sheet music and start to hit the high notes!

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10 tips to start a small business from nothing
Small Business Trends
Hiscox, the small business insurer, recently released a new digital docu-series, "Courageous Leaders," in partnership with Vox Media. The series features video interviews with successful entrepreneurs who provide insight into how they found the courage to succeed in business.

The series features entrepreneurs like Foursquare's Co-founder/CEO Dennis Crowley, Thrillist Co-founder/CEO Ben Lerer and Interior Designer/TV personality Ross Cassidy. A common denominator of many of these entrepreneurs was that they started their small business, quite literally, from nothing but a dream. Hunter Hoffmann, head of communications for Hiscox, recently spoke to outline tips on how to start a small business with limited resources.

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COA-APPROVED CONTINUING EDUCATION

NCEA-sponsored Prep Class — Aug. 24

Face & Body
Northern California Spa Conference & Expo
San Jose, California

NCEA Certified Prep Class
Monday, Aug. 24
10 a.m. to 5 p.m., Room TBD

REGISTER NOW
• Members: $125
• Nonmembers: $149

Includes: Complimentary NCEA Certified Records Verification ($175 value)

*Membership status must be current on day of event.

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NETT Teacher Training Long Beach — Sept. 19 — Registration Now Open

Pre-Congress
National Esthetic Teacher Training
Saturday, September 19
8:45 a.m. – 5 p.m.
Room 203A Long Beach Convention Center

Early bird rate: NCEA members $99; nonmembers $129. Cost increases after Aug. 28.

Click here to for further details about member status and to register.

Upcoming training:

Philadelphia Convention Center - Oct. 24

To receive registration information, text "NCEA" to 22828.

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