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Spas mold menus on cultural traditions
Modern Salon
At the recent International SPA Media Event in New York City, cultural traditions were shared as spas from around the world highlighted their newest treatments, many of which stemmed from historic customs.
"It is important to remember that spas are not only committed to physical renewal, but also that of the mind and spirit," said Lynne McNee, ISPA president. "Spas are dedicated to the restoration of the whole person. At this year's ISPA Media Event, we see spas incorporating all components of this shared mission, by way of cultural touches, into their spa experiences."
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ISPA study reveals number of spa visits at all-time high in 2013
Skin Inc.
The International Spa Association 2014 U.S. Spa Industry Study "Big 5" statistics reveal positive trends in 2013 that will continue to stimulate the economy and generate revenue in the United States in the months ahead.
Massage a widening path to less stress, better health
The Leaf-Chronicle
As school starts back and extracurricular activities start filling the calendar, many people are finding themselves tense and full of stress. Massage therapists across the country urge people to find healthy ways to combat that stress so the body learns to accept tension in a healthy way. Simply put, massage is the manipulation of muscle tissue to enhance function and muscular healing processes while providing relaxation.
Facial symmetry is attractive, but not because it indicates health
Discover
Symmetry is a beautiful thing — especially when it comes to potential partners. Studies have shown that people prefer symmetrical facial features in those of the opposite sex, which many scientists think evolved to help people choose the healthiest mate.
Yet a new large-scale study throws that into doubt, indicating that health during childhood has no impact on later facial symmetry.
Looking to share your expertise?
MultiBriefs
In an effort to enhance the overall content of NETT News, we'd like to include peer-written articles in future editions. As a member of NCEA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
"I am proud to be the first NCEA Certified Esthetician in the Nashville Area. I would like to encourage other "Esty's" to be part of this elite organization. It is most important to our industry. Thanks NCEA!"
— Robin Koshar, Franklin, Tennessee
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5 mistakes even successful entrepreneurs often make
Small Business Trends
Although most might not freely admit it, all entrepreneurs — even the most seasoned ones — make mistakes throughout their careers. It's something that every founder and business leader has to deal with at one point or another. If you're thinking about diving into the world of entrepreneurship by starting your own business, you have to be prepared to make mistakes.
7 ways to keep customers loyal
Inc.
Customer loyalty is critical to a business. Not only does it help control marketing costs, as you're less dependent on constant customer acquisition, but there's a pleasure in dealing with regulars, as you build true relationships with people. You might think that return business helps you know that you're doing something right, but that may not be the case. Loyalty is a tricky thing. You want it, but it has to come in the right way. Here are seven things you can do to improve the good type of loyalty and minimize people holding their noses while doing business with you.
Missed last week's issue? See which articles your colleagues read most.
Handling negative feedback on social media
By Mayur Kisani
 Social media has become one of the most important and relevant forms of marketing, advertising and brand communication. For years, companies have had ways communicate to their audiences — newspapers, radio and TV — but now they have a way to listen to their audiences via the same channel. Social media is a dialogue, not a monologue. It's a platform where customers can give feedback — some of which will be negative. So how do you, as a business/brand, handle negative feedback and complaints?
3 powerful marketing tools to create customers for life
By Sydni Craig-Hart
As a small-business owner, you've probably given some thought to your target market. After all, you're not trying to sell life-coaching services to everyone in the world, right? You're simply trying to sell your product or service to the people who want and need it most. Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about. When you are clear about your target market, niche and ideal client, you're able to create marketing materials that easily turn prospects into paying customers.
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Topical antifungal treatments for tinea cruris, tinea corporis
The Cochrane Library
Tinea infections are fungal infections of the skin caused by dermatophytes. It is estimated that 10-20 percent of the world population is affected by fungal skin infections. Sites of infection vary according to geographical location, the organism involved, and environmental and cultural differences.
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Charcoal and its purifying properties are the latest health fad
NY Daily News
Activated charcoal is the latest ingredient to take the beauty industry by storm — giving other hipster favorites, like clay and coconut oil, a run for their money. The black residue is being used in everything from teeth-whitening solutions to a lemonade cleanse and now, as the key ingredient in an expensive new facial.
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Caveman skin care: Genius or rubbish?
Pai Skin Care
Caveman skin care is as primal as it sounds — it's all about taking your skin care back to "caveman" basics. So that means no products or, in the extreme cases, no water — at all!
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How a bigger purpose can motivate students to learn
MindShift
Psychologists are finding that when students are motivated by a desire to have a positive impact on the world, they are more able to plug away at challenging or tedious tasks.
Motivating students: Should effort count?
Faculty Focus
Most students want to get grades with the least amount of effort. If they can get an A or B with an hour or two of studying once a week or by doing nothing until the night before the exam or paper is due, that's how much effort they'll make. Unless students fall madly in love with the content, most won't expend any more energy than they need to.
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COA-APPROVED CONTINUING EDUCATION
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COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists
The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.
Combining Lasers and Esthetic Services
Presented by Terri A. Wojak
About the webinar:
The role of the skin care specialist in pre and post-laser care is often essential to the success of the treatment itself. Understanding the patient concerns and educating them on how to best care for their skin and condition is paramount. Skin treatments intralaser can be helpful for a number of dermatologic treatments and requires evaluation and planning with the physician's treatment. 1.0 CE through Feb. 7, 2017.
At the conclusion of this presentation the skin care specialist will be able to:
- Understand types of laser and light therapy treatments.
- Formulate pre, intra and post care treatment plans.
- Evaluate patient concerns.
- Differentiate treatment plans based upon device and indication.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
SDSS member fee: $19.95 click here
Nonmember fee: $24.95 click here
For other SDSS approved courses, click here
Learn more about becoming a member
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Esthetician job task 1,200 hours
NCEA
Did you know … It's NCEA's position that an esthetician upon completion of a 1,200-hour program should be able to perform and/or know these following job tasks.
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NETT News
Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100
NCEA Membership & Regulatory Standards
NCEA Certified & Commission on Accreditation
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