This message contains images. If you don't see images, click here to view.
Advertise in this news brief.

  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit August 19, 2014

|About the NCEA|   |About Becoming NCEA Certified|   |About the Commission on Accreditation|  

|Become an Approved Training Facility/Testing Center |   |Become a COA-Approved Provider|  

|CE Activities|   |Standards & Regulatory Positions|   |Scholarships & Grants|   |Curriculums|  


Spas mold menus on cultural traditions
Modern Salon
At the recent International SPA Media Event in New York City, cultural traditions were shared as spas from around the world highlighted their newest treatments, many of which stemmed from historic customs. "It is important to remember that spas are not only committed to physical renewal, but also that of the mind and spirit," said Lynne McNee, ISPA president. "Spas are dedicated to the restoration of the whole person. At this year's ISPA Media Event, we see spas incorporating all components of this shared mission, by way of cultural touches, into their spa experiences."
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article


ISPA study reveals number of spa visits at all-time high in 2013
Skin Inc.
The International Spa Association 2014 U.S. Spa Industry Study "Big 5" statistics reveal positive trends in 2013 that will continue to stimulate the economy and generate revenue in the United States in the months ahead.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article

Massage a widening path to less stress, better health
The Leaf-Chronicle
As school starts back and extracurricular activities start filling the calendar, many people are finding themselves tense and full of stress. Massage therapists across the country urge people to find healthy ways to combat that stress so the body learns to accept tension in a healthy way. Simply put, massage is the manipulation of muscle tissue to enhance function and muscular healing processes while providing relaxation.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article

Facial symmetry is attractive, but not because it indicates health
Symmetry is a beautiful thing — especially when it comes to potential partners. Studies have shown that people prefer symmetrical facial features in those of the opposite sex, which many scientists think evolved to help people choose the healthiest mate. Yet a new large-scale study throws that into doubt, indicating that health during childhood has no impact on later facial symmetry.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article

Looking to share your expertise?
In an effort to enhance the overall content of NETT News, we'd like to include peer-written articles in future editions. As a member of NCEA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article


"I am proud to be the first NCEA Certified Esthetician in the Nashville Area. I would like to encourage other "Esty's" to be part of this elite organization. It is most important to our industry. Thanks NCEA!"

— Robin Koshar, Franklin, Tennessee


5 mistakes even successful entrepreneurs often make
Small Business Trends
Although most might not freely admit it, all entrepreneurs — even the most seasoned ones — make mistakes throughout their careers. It's something that every founder and business leader has to deal with at one point or another. If you're thinking about diving into the world of entrepreneurship by starting your own business, you have to be prepared to make mistakes.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article

7 ways to keep customers loyal
Customer loyalty is critical to a business. Not only does it help control marketing costs, as you're less dependent on constant customer acquisition, but there's a pleasure in dealing with regulars, as you build true relationships with people. You might think that return business helps you know that you're doing something right, but that may not be the case. Loyalty is a tricky thing. You want it, but it has to come in the right way. Here are seven things you can do to improve the good type of loyalty and minimize people holding their noses while doing business with you.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article

Missed last week's issue? See which articles your colleagues read most.

    What your hands can reveal about your health ( via The Huffington Post)
Skin care for men: 5 keys to minimizing the effects of age (MensXP)
10 tax tips for new business owners (Fox Business)
Finding the gems in the global market for professional skin care products (Kline)

Don't be left behind. Click here to see what else you missed.


Handling negative feedback on social media
By Mayur Kisani
Social media has become one of the most important and relevant forms of marketing, advertising and brand communication. For years, companies have had ways communicate to their audiences — newspapers, radio and TV — but now they have a way to listen to their audiences via the same channel. Social media is a dialogue, not a monologue. It's a platform where customers can give feedback — some of which will be negative. So how do you, as a business/brand, handle negative feedback and complaints?
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article

3 powerful marketing tools to create customers for life
By Sydni Craig-Hart
As a small-business owner, you've probably given some thought to your target market. After all, you're not trying to sell life-coaching services to everyone in the world, right? You're simply trying to sell your product or service to the people who want and need it most. Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about. When you are clear about your target market, niche and ideal client, you're able to create marketing materials that easily turn prospects into paying customers.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
Looking for similar articles? Search here, keyword SOCIAL MEDIA MANAGEMENT.

Topical antifungal treatments for tinea cruris, tinea corporis
The Cochrane Library
Tinea infections are fungal infections of the skin caused by dermatophytes. It is estimated that 10-20 percent of the world population is affected by fungal skin infections. Sites of infection vary according to geographical location, the organism involved, and environmental and cultural differences.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
Charcoal and its purifying properties are the latest health fad
NY Daily News
Activated charcoal is the latest ingredient to take the beauty industry by storm — giving other hipster favorites, like clay and coconut oil, a run for their money. The black residue is being used in everything from teeth-whitening solutions to a lemonade cleanse and now, as the key ingredient in an expensive new facial.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
Caveman skin care: Genius or rubbish?
Pai Skin Care
Caveman skin care is as primal as it sounds — it's all about taking your skin care back to "caveman" basics. So that means no products or, in the extreme cases, no water — at all!

Share on FacebookTwitterShare on LinkedinE-mail article
read more


How a bigger purpose can motivate students to learn
Psychologists are finding that when students are motivated by a desire to have a positive impact on the world, they are more able to plug away at challenging or tedious tasks.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article

Motivating students: Should effort count?
Faculty Focus
Most students want to get grades with the least amount of effort. If they can get an A or B with an hour or two of studying once a week or by doing nothing until the night before the exam or paper is due, that's how much effort they'll make. Unless students fall madly in love with the content, most won't expend any more energy than they need to.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article


COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists

The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.

Combining Lasers and Esthetic Services
Presented by Terri A. Wojak

About the webinar:
The role of the skin care specialist in pre and post-laser care is often essential to the success of the treatment itself. Understanding the patient concerns and educating them on how to best care for their skin and condition is paramount. Skin treatments intralaser can be helpful for a number of dermatologic treatments and requires evaluation and planning with the physician's treatment. 1.0 CE through Feb. 7, 2017.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Understand types of laser and light therapy treatments.
  2. Formulate pre, intra and post care treatment plans.
  3. Evaluate patient concerns.
  4. Differentiate treatment plans based upon device and indication.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


Esthetician job task 1,200 hours
Did you know … It's NCEA's position that an esthetician upon completion of a 1,200-hour program should be able to perform and/or know these following job tasks.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article



Colby Horton, Vice President of Publishing, 469.420.2601
Download media kit

Rebecca Eberhardt, Content Editor, 469.420.2608  
Contribute news

Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
NCEA Membership & Regulatory Standards

NCEA Certified & Commission on Accreditation

Be sure to add us to your address book or safe sender list so our e-mails get to your inbox. Learn how.

This edition of the NETT News was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!
Recent issues
Aug. 12, 2104
July 29, 2014
July 22, 2104
July 15, 2014

7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063