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How franchises are democratizing luxury
FOX News
Massages, manicures and other health and beauty treatments, once considered indulgences, are increasingly becoming part of everyday life, made available and affordable to the masses by a number of rapidly growing franchise systems.
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Why millennials will force spas to step their game up
The Huffington Post
Women and men between the ages of 25 to 34 are pretty glamorous people. They like to look and smell good. And they love to shop for the products which can help them get that way. Consumer research firm Scarborough offers some interesting insight into the millennials when it comes to making purchases.
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Can cupping massage help cellulite?
You may have heard about cupping, a spa treatment favored by Gwyneth Paltrow and other celebrities thanks to its ability to increase circulation and energize the body. It sounds great, but there's a catch — it leaves its mark post-treatment with huge hickies on your back. That's why an alternate form of cupping that involves massage may be more popular. Just like its cousin, it increases circulation, and bonus — it also fights cellulite.
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Um, should you be seeing a dermatologist for that?
The business of skin care is filled with people telling you what to do with your face, but since the FDA does not regulate cosmetics, how do you know if your products are safe — or even working, for that matter? Navigating the aisles of creams, serums, cleansers, oils, masks and peels — all of which promise youth and radiance — can be scary and overwhelming. That's why when there's an issue with your skin, it's good to turn to the pros: dermatologists and aestheticians. Confused about who to see when? We've got you covered.
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"Invest in yourself today, your future self will thank you. Its the best investment of all! You are worth every penny. The only lasting investment is an investment in yourself." "

— Julija Dimante, Jupiter, Florida


5 tips for cross-boundary collaboration in the workplace
By Betty Boyd
What is the one thing most needed in the workplace? Collaboration. It is not just collaboration within your own team, but also — often more importantly — cross-boundary collaboration across the organization. So what is cross-boundary collaboration? According to the National Association of State Chief Information Officers, it is "a process in which two or more entities agree to cross-organizational boundaries and combine resources in order to achieve joint goals."
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How to make sure process changes stick in your business
The Fast Track
Making process changes in your business is a time intensive task that normally involves many people. You can't just make a change and be done with it. Making sure those process changes stick after they're implemented is key.
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What you really need to keep customers coming back
With more than 2,000 companies across the marketing technology landscape, it's daunting to figure out exactly which products and services you really need — particularly if you're focused on customer retention. A recent Gartner study reveals 80 percent of a company's future profits will come from 20 percent of its existing customers.
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The fate of Google+ for business marketing
By Emma Fitzpatrick
Google+ has often been the least favored and most neglected tool for social media marketers. Started in 2011, this was Google's chance to create a thriving social network. However, while Google+ was able to quickly gain users, it was not able to truly engage them. The time spent on Google+ was minimal. Come 2013, Google began requiring users to sign up for Google+ to use Google products, like YouTube and Gmail. As of now, that's no longer true.
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Oral fumaric acid esters for psoriasis
The Cochrane Library
Psoriasis is a chronic inflammatory skin condition that can markedly reduce life quality. Several systemic therapies exist for moderate to severe psoriasis, including oral fumaric acid esters. These contain dimethyl fumarate, the main active ingredient, and monoethyl fumarate.

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Insight into acids
Les Nouvelles Esthétiques & Spa
While chemical peels have been used for esthetic purposes since the late 1800s, they have gained widespread popularity in recent decades. For many skin care professionals today, chemical peels are a top choice for achieving optimal skin health for their clients over the long term.

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Strategies for inquiry-based learning
Ramsey Musallam's TED Talk on his "3 Rules to Spark Learning" inspires the need to foster students' curiosity. As educators, we want them to ask questions and explore their ideas, which can lead to a rich inquiry-based classroom. But our challenge is where to begin. Here are four protocols to help jump-start a culture of fostering student inquiry that, in turn, fosters questions and ideas.

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30 universal strategies for learning
As teachers, we're all trying to better understand how people learn — not how they're taught in terms of teaching strategies, but more so learning strategies — only not really strategies. Learning actions, or cognitive actions. Strategies for learning. Self-directed and social learning will undoubtedly be at the core of any sort of future learning–both near and far future. But to improve learning in both self-directed and teacher-centered learning environments, it can be illuminating to look past the activities, projects and courses to try to see what sort of brain-level actions learners are performing.
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Taking notes: Is the pen still mightier than the keyboard?
Educators are eager to know how the computers popping up in their classrooms actually affect student learning. Much of the research has focused on how computers and other digital devices increase the temptation and likelihood of multitasking, leading to lower comprehension and reduced productivity. But until now, few people have looked into whether the method of note-taking a student uses, such as typing on a computer or writing in longhand, affects how well he or she comprehends the lecture.
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Featured Speaker at NETT Conference

10 – 10:50 a.m.
Saturday, Sept. 19

Be a Healthy Teacher - Inside and Out
by Ginger Hodulik, MS, CNS, Vice President R&D/Co-owner, DermaMed Solutions, LLC

At the conclusion of the presentation the teacher will be able to:
  1. Understand the role of good nutrition to reduce inflammation.
  2. Recognize chronic health and skin conditions that can benefit from nutritional management.
  3. Make the connection between "gut" health and "skin health."
  4. Learn strategies to reduce inflammation and improve overall health.

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NETT Teacher Training Long Beach — Sept. 19 — Registration Now Open

National Esthetic Teacher Training
Saturday, September 19
8:45 a.m. – 5 p.m.
Room 203A Long Beach Convention Center

Early bird rate: NCEA members $99; nonmembers $129. Cost increases after Aug. 28.

Click here to for further details about member status and to register.

Upcoming training:
  • Philadelphia Convention Center - Oct. 24

  • To receive registration information, text "NCEA" to 22828.

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    Missed last week's issue? See which articles your colleagues read most.

        Is sweating good for your skin? (Pai Skin Solutions Blog)
    Microwave hair removal is now a thing (The Huffington Post)
    A day in the life of a spa treatment room (Liverpool Echo)
    3 ways to use mobile marketing to keep customers coming back (Entrepreneur)
    Airports up ante with hotels, plus trimmings (CNBC)

    Don't be left behind. Click here to see what else you missed.


    Use of Esthetician Titles
    Did you know ... it is the position of the NCEA that:
    1. Estheticians represent themselves according to their licensed title, as designated by their state licensing board or regulatory agency.
    2. Estheticians must not promote themselves or allow any employer to market them otherwise.

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