This article provides an overview of the underlying factors that are driving the growth in the spa-and-wellness hospitality sector. HVS has been tracking demand and growth patterns within this sector over the years, resulting in the creation of the dedicated HVS Spa & Wellness Division in 2016 to focus on long-view investment considerations and detailed performance propositions. In this article, we take a deep dive into this rapidly advancing industry and identify what distinguishes an immersive and transformational spa-and-wellness experience from a traditional hotel or resort spa facility.
More and more consumers are turning to organic and plant-based products in the beauty and wellness industry. One Brooklyn-based entrepreneur found a way to use turmeric and other healthy superfoods to make unique latte powders that promise to give consumers beautiful glowing skin. Meet Trinity Mouzon Wofford, the co-founder and CEO of Golde, a wellness company that creates different health and beauty products using turmeric.
Hair-care brands have moved beyond the basic scalp scrub to debut scalp serums and ampoules, while also bringing more skin-care-like ingredients like probiotics, CBD and salicylic acid into product formulas.
"Over the years, people started spending lots of money on skin care, but were still washing their hair with [the equivalent of] dish soap," said Howard McLaren, R+Co co-founder. "Millennials have become more transparent with brands about what they want and have dug deeper into the ingredients in their hair care and skin care. It has simply been a progress of education."
Attaining the National Esthetician Certification is the highest voluntary credential in the United States – raising the standards of Estheticians beyond entry-level licensure. Based upon a 1,200-hour Job Task Analysis, the NCEA Certified credential is equivalent to the Master Esthetician license that is currently only available in four (4) states in the country (UT, WA, VA, DC).
The NCEA Certified credential signifies the value and credibility for consumers in determining the expertise and training of an Esthetician. LEARN MORE
"Obtaining my NCEA certification so imperative in the esthetic industry. It truly raised the standard and has given me and my business more confidence and success!"
~ Katherine E. Amato, Bronx, NY
It was in May when lockdowns were lifted in most parts of the world. Businesses from across industries were all eager to bounce back after months of closure. Just the same, they were also anxious about ensuring the safety of both staff and clients. As establishments in the beauty and wellness sectors began preparations for their re-openings, the world saw how the industry used innovation and creativity to pivot with the times. We also witnessed unsurpassed attention to detail, a mindset for resilience and most importantly a united spirit for getting through crisis as one.
Nanuet, New York dermatologist Heidi Waldorf, M.D., says many of her patients are suddenly concerned with the appearance of their neck — and FaceTime and Zoom meetings are largely to blame. "Between the standard angle of a computer or phone camera, the lighting used, plus the limited visibility, any lower-face or neck problems are now accentuated," she explains.
Keeping a spa properly sanitized and clean is among the important ways to ensure the health and safety of clients and staff. It's also important to practice good air supply and filtration practices at the spa to help protect against COVID-19. Contributor Selena Belisle, instructor at CE Institute in Miami is here with more information on how to improve air quality in your spa.
Years of experience working in finance and technology with small enterprises has shown that business leaders face real challenges managing the technology their companies need to operate effectively and stay competitive. This is especially the case for small and mid-sized businesses. The challenge has grown in recent years as businesses have adopted technologies to meet the changing expectations of their customers and to compete for advantages in the digital world.
As a digital marketer, you know all too well that communicating your brand’s strength during this ongoing pandemic is rife with challenges. Yet, there are still ways to make progress during this time and boost the bottom line. A key move to make now, and on a regular basis as the COVID-19 crisis continues, is to take a thorough measurement of your social commerce metrics.
With third-party cookies soon to leave the scene, the ad industry is casting about for an alternative identifier, one preferably based on first-party data, collected with consent.
Email in particular is being heralded as a way to maintain identity in the face of third-party cookie loss. And numerous industry solutions are being built with email as the foundation.
As schools and colleges across the U.S. continue to explore ways to safely bring students back to the classroom in the fall, many are looking into how they can leverage enhanced ed tech solutions to assist both in-person and remote learning scenarios — in case of another potential COVID-19 wave. With a widely-available vaccine not predicted for at least another 12 to 18 months, it is vital for educational system leaders to continue to turn to effective, advanced ed tech platforms designed to empower their educators to continue propelling students toward success while addressing the challenges of social distancing, and even future quarantines.
Many educators who are further exposed to their students’ personal struggles during online learning could likely be experiencing conditions that negatively impact teacher mental health, academic achievement and school culture. The conditions that educators could suffer from include compassion fatigue, where caregivers provide so much support that they do not have the time to care for themselves, and vicarious trauma, which involves caregivers experiencing the trauma-related symptoms that their students exhibit.
Years of experience working in finance and technology with small enterprises has shown that business leaders face real challenges managing the technology their companies need to operate effectively and stay competitive. This is especially the case for small and mid-sized businesses. The challenge has grown in recent years as businesses have adopted technologies to meet the changing expectations of their customers and to compete for advantages in the digital world.
