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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit September 02, 2015

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An insider's guide to Paris' alternative beauty scene
The New York Times Magazine
For all their inherent style, the French have stubbornly ignored the health and beauty trends that have swept America, one gluten-free fad after another. But now, thanks in large part to Paris' fashion folk who travel internationally and are often the first to pick up a craze, alternative treatments are starting to thrive in the conservative city. Except, instead of driftwood spas on the California coast, the practices are most likely located in Haussmann-era buildings with estheticians dressed in what could pass for evening wear. Here's an insider's guide.
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A luxury hotel spa bucket list: 10 spas you simply have to experience
Traveling can be tough on our bodies. Throw in jetlag and a new climate to acclimate yourself to, and it can be pretty tiring. But any smart vacationer knows that finding the perfect hotel for your trip means ensuring that its spa is just as distinguished as its guestrooms. And these days, resort spas are becoming more than just another amenity. They themselves are luring visitors through their doors because of their award-winning treatments, quality therapists and luxury niceties. Luckily there is no shortage of great facilities out there. Here are 13 of our favorite spas across the globe that will have you dreaming of warm saunas, scented oils and plush robes.
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Cryotherapy: The best way to de-stress and increase metabolism
Charlotte's Book via Yahoo Health
Yes, freezing yourself seems extreme. But the benefits of Cryotheraphy — a 2-3 minute full-body freeze in a chamber where nitrogen-iced air circulates at minus-200 degrees Fahrenheit — has purported benefits that range from stress relief to reduced inflammation, better sleep, improved skin tone and increased metabolism.
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Spa treatments leave land for sea and sky
Skin Inc.
Mobile spas have been popular in recent years, but recent openings give new meaning to the traveling spa, as spa treatments have left land for sea and sky.
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"The NCEA training manual is well written and the test was challenging. I would highly recommend becoming NCEA Certified to any skin care professional. The program is worth the investment. It is important for our industry that we have nationwide standards and practices and I am proud to be a part of NCEA working toward that goal." "

— Nicole Elizabeth Esch, Naples, Florida


9 questions your team should be asking customers
Whether they're using your product or service every day or are new users, your customers are your most critical sources of information — good and bad. Once they feel that their voices are being heard, they can also become your company's biggest evangelists, which in turn will improve retention and acquisition rates.
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How to make sure process changes stick in your business
The Fast Track
Making process changes in your business is a time intensive task that normally involves many people. You can't just make a change and be done with it. Making sure those process changes stick after they're implemented is key.
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Organizing for productivity: 4 tips for minimizing distractions
By Danielle Wegert
The typical workday is eight hours. Most people will say they wish they could work less, but in reality, we wish there were more hours in the day so we could get more done. With technology, we thought we would be able to get more done. In Parts 1 and 2 of this series, we discussed organizing email, and documents and links. This isn't going to be as specific. Now is time to organize in other ways.
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Personalization drives engagement, conversions
Higher response and engagement rates are the No. 1 reason to use personalized content, according to June 2015 polling from the CMO Council. It was the only benefit cited by more than half of senior marketers worldwide who responded to the survey. But many other benefits had solid followings backing them
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Digital marketing and customer interaction
Business 2 Community
There is a video that asks what you would do with $86,400 each day if, at the end of each day, you had to give back what you didn't use. Most people would want to spend as much money as possible each and every day so they didn't lose it. By the video's end, you realize, 86,400 is the number of seconds in a day and you ask yourself, are you using each of those seconds to the best of your ability so nothing goes wasted in the end?
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Hydrolyzed methylhesperidin induces antioxidant enzyme expression via the Nrf2-ARE pathway in normal human epidermal keratinocytes
American Chemical Society via PubMed
Methylhesperidin is a mixture of methylated derivatives of the citrus-flavonoid hesperidin, and is used as a food or pharmaceutical additive. Dietary MHES could be hydrolyzed by gut microflora to give aglycons.

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The fate of Google+ for business marketing
By Emma Fitzpatrick
Google+ has often been the least favored and most neglected tool for social media marketers. Started in 2011, this was Google's chance to create a thriving social network. However, while Google+ was able to quickly gain users, it was not able to truly engage them.

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5 tips for cross-boundary collaboration in the workplace
By Betty Boyd
What is the one thing most needed in the workplace? Collaboration. It is not just collaboration within your own team, but also — often more importantly — cross-boundary collaboration across the organization.

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4 steps to implementing a workplace training program
Small Business Trends
Training is the backbone of workplace success, safety and performance, which serve as the catalyst for employee skills improvement and development. Instituting a concrete and comprehensive workplace training program will provide any company with charted results and measurable success.
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Rethinking data: How to create a holistic view of students
For at least a decade now, the driving force behind education reform has been data. We talk about collecting data, analyzing data and making data-driven decisions. All of this data can certainly be useful, helping us notice patterns we might not have seen without aggregating our numbers in some way, looking for gaps and dips and spikes, allowing us to figure out where we are strong and where we need help. In terms of certain academic behaviors, we can quantify student learning to some extent and improve our practice as a result.
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Next Featured Speaker at NETT Conference

11 – 11:50 a.m.
Saturday, Sept. 19

The Art of Teaching Business
by Lora Condon, aka "The Beauty Buster"

At the conclusion of the presentation the teacher will be able to:
  1. Explain the steps of how to become a go-to business.
  2. Show the students how to put together a marketing plan.
  3. Differentiate between high and low-cost marketing tips.
  4. Help students create a money-making event.

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NETT Teacher Training Long Beach — Sept. 19 — Registration Now Open

National Esthetic Teacher Training
Saturday, September 19
8:45 a.m. – 5 p.m.
Room 203A Long Beach Convention Center

Early bird rate: NCEA members $99; nonmembers $129. Cost increases after Aug. 28.

Click here to for further details about member status and to register.

Upcoming training:
  • Philadelphia Convention Center - Oct. 24

  • To receive registration information, text "NCEA" to 22828.

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    Missed last week's issue? See which articles your colleagues read most.

        Why millennials will force spas to step their game up (The Huffington Post)
    How franchises are democratizing luxury (FOX News)
    Can cupping massage help cellulite? (Glamour)
    Um, should you be seeing a dermatologist for that? (Shoppist)
    What you really need to keep customers coming back (VentureBeat)

    Don't be left behind. Click here to see what else you missed.


    Use of FDA Approved Energy-Based Devices and Therapies
    Did you know it is the position of the NCEA that:
    1. Estheticians shall be permitted to use FDA approved energy-based devices & therapies for esthetic procedures.
    2. Such use shall be within their scope of practice as defined by the regulations of individual states, where such regulations exist.
    3. Estheticians shall meet the training requirements for the use of such devices as defined by their individual licensing board or other regulatory agency.

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