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WHAT'S THE LATEST

Adjusting to the new normal: A focus on the upper third of the face

Haute Living

"I can do anything for 2 months," was the common statement as we embarked on the COVID quarantine in mid-March. Temporarily spending time away from loved ones, short term work at home orders, and wearing masks seemed completely palatable to some. However, as we approach month six in this 'new normal', we are realizing our social lifestyles will be altered for the indefinite future with no end in sight. Could we possibly expose a silver lining during these uncertain times? Perhaps a distraction from the unknown to focus our personal health and well-being is in order.

Why is there food in your lotion? How kale and berries fight aging and 'maskne'

CNA Lifestyle

Kale, berries, avocado, acai — the list of superfoods keeps growing and so does their popularity, not just in the health industry but also in the world of beauty. Celebrated for nourishing the body from within, they can also work wonders on the skin because they are loaded with vitamins, fatty acids and antioxidants.

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The Worst Mistake An Esthetician Can Make

Tips for wellness during the pandemic from goop's Elise Loehnen

Travel+Leisure

To say that the last six months of our lives have been a little crazy would be the understatement of the decade. Canceling plans to stay home for weeks, balancing our personal and professional lives while working from home, navigating relationships with friends and family without meeting face-to-face, and managing the uncertainty caused by the coronavirus pandemic — it's a lot. Now, more than ever, self-care is a top priority, so Travel + Leisure spoke with Elise Loehnen, goop's chief content officer, about life and wellness during the pandemic.

Why more Europeans take to beauty supplements

Happi

European consumers are taking an increased interest in beauty supplementation and ingestibles, although the category remains relatively niche. The potential lies with beauty brands that broaden their focus to include wellness products and supplements that claim to offer both beauty and immunity benefits. The market for beauty supplements and ingestibles has been gathering pace across the globe, including Europe, where consumers want products that combine beauty and wellness.

TESTIMONIAL

NCEA Certified: What it means to you ...

"Obtaining my NCEA certification so imperative in the esthetic industry. It truly raised the standard and has given me and my business more confidence and success!" ~ Katherine E. Amato, Bronx, NY

Attaining the National Esthetician Certification is the highest voluntary credential in the United States – raising the standards of Estheticians beyond entry-level licensure. Based upon a 1,200-hour Job Task Analysis, the NCEA Certified credential is equivalent to the Master Esthetician license that is currently only available in four (4) states in the country (UT, WA, VA, DC).

The NCEA Certified credential signifies the value and credibility for consumers in determining the expertise and training of an Esthetician. LEARN MORE

6 Netflix documentaries about health and wellness that you should watch

Singapore Tatler

The health and wellness industry has been booming in the past few years. With new health, beauty and wellness trends such as CBD, Reiki and crystal healing seeming to surface every week, which ones are actually worth trying? From investigative shows on unusual wellness trends, to scientific documentaries on the human brain, and even an emotional reality show about plastic surgery, we've rounded up the best health, wellness and beauty documentaries on Netflix so you'll have plenty to binge.

Is it time to choose a new supplier for your beauty salon or spa?

Professional Beauty

The beauty industry has been shaken by the current pandemic. No one could have foreseen the impact it would have on our daily lives and businesses. So much so, some of you may be seeking new brands to use within your business, to better suit your current working situation. There are certain new elements to consider when searching for a brand. You are likely to be interested in quality, results-driven, products but also focused on those providing the best value for money. There are other aspects to consider and now is the perfect time to carry out research.

BUSINESS BRIEFS

MULTIBRIEFS EXCLUSIVE

5 ways to use customer feedback to your advantage

By Matt Diggity

Customer feedback can feel like a minefield to marketers and business owners. Receiving a great review can make your day, and negative feedback can be a serious blow to your confidence. But customer feedback is also essential. It’s the best way to learn about what your business is doing well and where there is room for improvement. Read on to learn how you can use customer feedback to grow your business and gain a competitive advantage.

MULTIBRIEFS EXCLUSIVE

Order, disorder, light, and other subtle influences on performance and customers

By Thalma E. Lobel

One of the environmental factors that influences our behavior and our performance is orderliness. Most of us agree that it is more pleasant to work in an organized, neat room. An organized workspace also saves time since it is easier to find things. So, are neater people more productive? Maybe, studies show, but messiness has its advantages, too — especially for creative thinkers. Psychologist Thalma E. Lobel shares fascinating insights.

MARKETING 101

How to optimize your LinkedIn posts using video

Business 2 Community

Video has been on the rise in marketing for years. This content marketing medium will forever remain an effective way to engage and retain your audience's attention. If you've been on LinkedIn lately, the platform is hungry for video content.

MULTIBRIEFS EXCLUSIVE

How to review — and improve — your brand's social commerce metrics throughout COVID-19

By Lisa Mulcahy

As a digital marketer, you know all too well that communicating your brand's strength during this ongoing pandemic is rife with challenges. Yet, there are still ways to make progress during this time and boost the bottom line. A key move to make now, and on a regular basis as the COVID-19 crisis continues, is to take a thorough measurement of your social commerce metrics.

TEACHING TIPS

The building blocks of remote learning

EdTech Magazine

Despite the potential for in-class participation this fall, some schools are deploying hybrid learning models that see students balance on-campus and at-home education, while others have opted out of in-person reopening entirely. But even those going full steam ahead into reopening face the specter of potential pivots to distance learning delivery. The result? Needing a plan to support students at scale, which demands IT infrastructure that can keep pace with evolving expectations and rapidly changing pandemic priorities.

Virtual learning: The future of classroom training

CLO

If there is one thing the coronavirus has taught us, it's that training as we know it is neither resilient nor flexible. In-person, instructor-led training that requires facilitators and participants to travel and pack into a classroom is no longer an option.

COA-APPROVED CONTINUING EDUCATION

MELANOMA

This educational activity has been approved for 1.0 CEs. Exp. 11/2022. (Download articles and test).

LEARNING OBJECTIVES
After completion of this online course, the skin care professional will be able to:

Understand the cause of Melanoma cancer and how to reduce risk.
Understand the treatment options currently available.

GET STARTED NOW ... Click here to download article and test.

Not a Member? Click Here

NCEA News

Connect with NCEA

Dennis Hall, Director of Publishing, 469-420-2656 | Download media kit
Rebecca Eberhardt, Senior Content Editor, CeM, 469-420-2608 | Contribute news

Susanne S. Warfield, NCEA Executive Director, 201-670-4100

National Coalition of Estheticians Association
484 Spring Avenue | Ridgewood, NJ 07450-4624 | 201-670-4100
For information | www.NCEACertified.org

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