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October 06, 2015

Finding a recipe for beauty
Fit for Life
The quest to look good can be a creative thing. It may include discovery and exploration of different clothes, hairstyles, etc., that express your uniqueness. But unfortunately, it can also become a dangerous obsession — using extreme measures to feel beautiful.

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WHAT'S THE LATEST?

The No. 1 skin care treatment more men are asking for
RealSelf
While women have access to countless skin care products, new survey research suggests more men are seeking in-office treatments to keep their skin looking good. In particular, they're interested in getting rid of acne scars.

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Tibetan therapy
Les Nouvelles Esthétiques & Spa
It's no secret that holistic concepts have come center stage in the spa industry, with the rapid development of new treatments that address health and well-being. The Tibetan KuNye massage caters to all aspects of these concepts by balancing the body and mind, easing pain, relaxing tensions and revitalizing one's energy. This article provides an introduction of the concepts of the complex practice of Tibetan KuNye Massage.

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Can your skin build resistance to products?
Yahoo News
That feeling of discovering a new skin care product that's so complexion brightening, it's become "the one?" Blissful. So when we look in the mirror a few months and half-a-jar later, and notice that those once glow-inducing results have faded, it's easy to think that our skin has acclimated and somehow, caught on to its tricks. But can this luster lost really be attributed to a numbing adaptability, like a distracted lover emerging from the honeymoon phase?

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Missed an issue of NCEA News? Click here to visit NCEA News archive page.

QUOTABLE

"Being NCEA Certified provides you with outstanding credentials, while keeping you accountable for updating your continued education and create the opportunity to be a role model to others within our industry. It also provides your clients with confidence in the skin care services they receive."

— Gia R. Paduano, Fernandina Beach, Florida

BUSINESS BRIEFS

How to use guest blogging to your business's advantage
By Emma Fitzpatrick

Bloggers can do amazing things for your business. They can connect you with new potential customers, increase your social following and result in a big sales bump. So, offer bloggers another benefit besides product samples. Ask them if you can write a guest blog. Bloggers publish high-quality content 'round the clock on their blogs. Blogger burnout is increasingly prevalent, which creates an opportunity for your business. Find out how to make guest blogging happen for your brand.

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Spa Whisperer: Ditch fads to create authentic spa ritual
Spa Opportunities
It's time to embrace an approach and design that's more organic to the surroundings and culture of each spa, says Nigel Franklyn, aka The Spa Whisperer.

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MARKETING 101

Groupon: The one-hit wonder you don't want to be
By Jessica Taylor

If you haven't heard the latest business news, Groupon is laying off approximately 1,100 employees in customer service and international sales. But that's not all. The company recently exited operations in Greece and Turkey, and will be doing the same in six more countries. Groupon CEO Rich Williams insists the changes are strictly due to restructuring for efficiency and "we are stronger than ever." Though that may be the case, it's clear that Groupon's business model had some issues.

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How brands are using emojis to win over millennials
Inc.
Businesses trying to market to millennials have a new marketing tool: The smiley face. As millennials spend more time on mobile devices and less watching traditional TV, brands are responding with marketing using emojis, the language of pictographs that is popular with young people, The New York Times reports.

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SPA CLINICALS

MOST POPULAR ARTICLE

Skin-picking disorder
Hautarzt via PubMed
In the new DSM-V, skin-picking disorder has been included in the diagnostic system as an independent disorder and describes the self-injury of the skin by picking or scratching with an underlying emotional disorder.

Renew with bamboo
Les Nouvelles Esthétiques & Spa
Does your massage menu need something fresh and unique? If you're looking for a new massage modality to add to your lineup, full body bamboo massage can bring valuable diversity to your options. A bamboo massage protocol can be offered as a standalone treatment, or incorporated into a traditional massage, to address trigger points or neuromuscular work.

Risk-free collagen regeneration
MedEsthetics
A new technology — nonthermal pulsed electrical fields — offers the possibility of skin rejuvenation without tissue injury, minimizing the risk of scarring and pigmentation problems.

TEACHING TIPS

The power of keeping your cool
Edutopia
Many of us have done it. After losing patience, we've become a bit snappy with a room full of students or raised our voices a level or two higher than we should have. It happens. The longer you teach, the more probable an incidence (or two) becomes.

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Learning from PowerPoint: is it time for teachers to move on?
The Conversation
For a brief period in the history of teaching, using PowerPoint automatically qualified you as a tech-savvy professor — an innovator who wouldn't settle for the usual combination of staticky black-and-white overhead films and hand-scrawled chalkboard notes. Now, it's hard to believe that PowerPoint was once considered innovative by anyone.

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COA-APPROVED CONTINUING EDUCATION

NETT Teacher Training Philadelphia — Oct. 24 — Registration Now Open

The International Congress of Esthetics and Spa
National Esthetic Teacher Training
Saturday, October 24
10 a.m. – 5 p.m.
Room 306 at the Pennsylvania Convention Center

Click here to for further details about member status and to register.

To receive registration information, text "NCEA" to 2

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'Microneedling: To Teach or Not To Teach?'
by Chris Jackson, VP of Sales and Marketing, Genesis Biosystems Inc.

National Esthetic Teacher Training
Saturday, October 24
10-10:50 a.m.

At the conclusion of the presentation the teacher will be able to:
1. Understand the science behind the procedure.
2. Identify predictable treatment options.
3. Recognize the precautions and contraindications.
4. Determine teaching parameters based on clinical evidence.

Chirs has more than 38 years of extensive experience that combines product development with real clinical differences. For the last 10 years, Chris has been entrenched in the esthetic industry as part of a manufacturing and product development team. Bringing new and exciting products to the industry is not just a job for Chris, it's a passion.

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