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WHAT'S THE LATEST

Research: 10 minutes of massage will help your body fight stress

Spa Opportunities

A recent study from the University of Konstanz in Germany has revealed that 10 minutes of massage or rest can help the body reduce stress. The study showed that massage is an easy-to-apply intervention that can boost the body's principal engine for relaxation — the parasympathetic nervous system (PNS) — and lead to a reduction in perceived mental stress.

MULTIBRIEFS EXCLUSIVE

Is your spa menu optimized for 2020 and beyond?

By Elizabeth Donat

Sometimes it's easiest to overlook the things that you're used to seeing every day. Don't let your spa menu be one of those things. If 2020 has taught us anything, it's that we need to be prepared for change and to think on our feet. Many spas are dealing with restrictions on how many guests they are allowed to service in their space, and this is impacting the generation of revenue. Take this opportunity to optimize your price list to make sure that it's working for you.

NCEA Certified: What it means to you ...

"Being a Licensed Esthetician Instructor in New York States, I always felt the industry needed better representation. With this National Certification I hope to raise the bar of our great industyr/tribe by motivating my students and co-workers!" ~ Naaz Rasheed, Lake Ronkonkoma, NY

Attaining the National Esthetician Certification is the highest voluntary credential in the United States – raising the standards of Estheticians beyond entry-level licensure. Based upon a 1,200-hour Job Task Analysis, the NCEA Certified credential is equivalent to the Master Esthetician license that is currently only available in four (4) states in the country (UT, WA, VA, DC).

The NCEA Certified credential signifies the value and credibility for consumers in determining the expertise and training of an Esthetician. LEARN MORE

Google takes aim at 'beauty filters' with design changes coming to Pixel phones

Yahoo Life

Google is taking aim at photo face filters and other "beautifying" techniques that mental health experts believe can warp a person's self-confidence, particularly when they're introduced to younger users. The company says it will now rely on expert guidance when applying design principles for photos filters used by the Android Camera app on Pixel smartphones. In the Pixel 4a, Google has already turned off face retouching by default, it says, and notes the interface will soon be updated to include what Google describes as "value-free" descriptive icons and labels for the app's face retouching effects.

Is a single session of MFU-V effective?

Aesthetic Authority

A recent study in the Aesthetic Surgery Journal examines the safety and efficacy of a single treatment of microfocused ultrasound with visualization (MFU-V). Study author Antonio Araco, M.D., describes three endpoints by which results were evaluated.

MULTIBRIEFS EXCLUSIVE

Beyond experts: The power of groups to inspire, guide and heal us

By Victoria Fann

There are currently thousands of experts all over the world offering their ideas, opinions and suggestions about the problems in the world. All too often, we expect them, in one way or another, to solve our problems and to "save us" from what's causing us pain. It's clearly time for a change. The whole idea of experts leading us in a top-down system simply doesn't work. So, what's the alternative?

BUSINESS BRIEFS

10 ways to rethink your business tools to optimize their value

Small Business Trends

To make the most of the tools and platforms your business uses, you may need to change your thinking. You can look at things in new ways or find new uses for tools you already use. Here are tips from the online small business community to help you get more value out of everything.

4 tips for discovering a great business idea during the pandemic

Entrepreneur

It's been a struggle trying to remain optimistic throughout the COVID-19 pandemic. Between adjusting to new routines and facing so much uncertainty, the crisis has definitely taken a toll on us emotionally, mentally and physically. And it's probably going to be this way until the foreseeable future. But, as a resilient entrepreneur, that's not exactly a bad thing.

MARKETING 101

MULTIBRIEFS EXCLUSIVE

How to turn curious visitors into valuable customers with explainer videos

By Victor Blasco

Explainer videos are the perfect complement for any marketing strategy, especially if you deal with products or services that are somewhat involved or complex. These short pieces can engage your audience while conveying your value proposition and have proven useful to convert leads. But making an explainer video — sorry, making an effective explainer video — takes time, effort, and care. In this piece, we go over some of the strategies that the best explainer video companies use to ultimately turn leads into customers.

What is ad relevance and how can you improve it?

Learning Hub

Winning impressions in the pre-click stage continue to be a common pain point for digital advertisers to capture attention and nurture prospects to the post-click stage. Of course advertisers can pay their way to the top of SERPs, but why spend more of their budget when there are alternative ways to earn clicks? Increased ad visibility and ROAS can be as simple as improving ad relevance and appealing to user intent. We’ll explain how to increase relevance and why it's paramount for your campaigns, but let's start with a definition.

TEACHING TIPS

Study: Sudden shift to online learning revealed gaps in digital literacy

EdSurge

When schools abruptly moved online as COVID-19 swept across the U.S. this spring, teachers improvised and traded tips on what worked with colleagues. Many also ended up serving as tech support for students and their parents, who themselves struggled to learn new tools as well.

What is Screencastify and how does it work?

Tech & Learning

What Screencastify is can be summarized in a few words: an easy screen recording tool. But what it can do is far more wide spanning and impressive. Screencastify is a powerful app that allow teachers to capture important moments online, which can help save time and enhance learning in the long run. Since Screencastify is an extension it's easy to install, use and run across lots of devices.

COA-APPROVED CONTINUING EDUCATION

SCLERODERMA

This educational activity has been approved for 1.0 CEs. Exp. 9/2022. (Download articles and test).

LEARNING OBJECTIVES
After completion of this online course, the skin care professional will be able to:

Describe the pathogenesis of the disease and its epidemiology.
Understand the treatment options and effects of the disease.

GET STARTED NOW ... Click here to download article and test.

Not a Member? Click Here

NCEA News

Connect with NCEA

Dennis Hall, Director of Publishing, 469-420-2656 | Download media kit
Rebecca Eberhardt, Senior Content Editor, CeM, 469-420-2608 | Contribute news

Susanne S. Warfield, NCEA Executive Director, 201-670-4100

National Coalition of Estheticians Association
484 Spring Avenue | Ridgewood, NJ 07450-4624 | 201-670-4100
For information | www.NCEACertified.org

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