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Green spas today: Inspiring and conscious innovations
Skin Inc.
Green practices are definitely coming of age in the spa industry. The wellness market is booming and clients are seeking real, authentic experiences from sustainability-minded companies. Spas are making a difference in their own unique way by stepping up their conscious practices and saving money in the process. Check out these inspirational ideas and tips that truly embrace sustainability. Giving mindful attention to practices, such as resource use and purchasing, can help a spa's bottom line and increase employee morale, client relations and branding.
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Report: Global spa, wellness industry estimated at $3.4 trillion
Reuters
A growing middle class and consumers' evolving attitudes toward health and travel have fueled a global spa and wellness industry worth an estimated $3.4 trillion in 2013, according to a recent report.
The best places for spa treatment for men
High50
The spa is largely seen as a female refuge; all plinky-plonk music, backlit orchids, bathrobes and obscure ointments. Which male, presented with the choice between ylang-ylang or tea-tree massage oil — let alone reiki versus rolfing — would even speak this language?
That's all changing, as the spa world mans up. The Good Spa Guide reports more than 10 percent growth in men seeking spa treatments in the past year.
Choosing the right skin care for your age
KCAL-TV
Glowing, beautiful skin is key to slowing the hands of time. But with skin changing over time, dermatologists say, it's important to use the right products for your age. KCAL-TV health reporter Lisa Sigell spoke to different women, with a 30-year age difference, who didn't realize that one size doesn't fit all when it comes to skin care.
"This was a very important milestone in my career as an esthetician. Thanks to the NCEA. I have now been practicing for 20 years and and loving it!"
— Caren J. Wilson, Gainesville, Virginia
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How to provide mind-blowing personalized customer service in 4 steps
Business 2 Community
Everyone has heard about Jerome McCarthy’s "Four P's" of marketing — product, place, price and promotion. Indeed, it is a fixture in any business textbook that advocates the importance of the "marketing mix." However, in the last few decades the importance of the Four P's has eroded as they are ill-equipped to create the personalized experiences required by customers today.
The keys to creating an ideal workplace culture
By Greg Witz
 "That's just how we do things around here." If you've ever found yourself on the receiving end of such a statement, you may be unaware of the company culture you've just encountered. Culture — positive or negative — is a hot topic in leadership circles these days. Along with employee engagement, talent retention and addressing the generational difference of your workforce, many leaders and managers are struggling to find the happy medium among them all.
Why being customer-centric is not about generating brand love
Marketing
A straw poll suggests that, in the world of marketing communications, many translate "customer-centric" into "being seen to put the customer first" or "acting in a customer's best interests." The assumption behind this is that the loyalty or love created by putting the customer first creates a lifetime value that is greater than the short-term loss. However, this is often not the case or is not possible to prove in the real world.
The 4 Ms of social media that all marketers should master
Entrepreneur
Social-media marketing used to be a two-step process: write and post. But today, it has evolved into something that sometimes looks more like a NASA mission-control center operation. Dozens of software systems and screens monitoring, measuring and optimizing each campaign. But beneath all the complexities, the fundamentals of social-media marketing ultimately determine the outcome of campaigns.
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8 ways to prioritize learning when using technology in the classroom
MindShift
As technology takes hold in the classroom, educators are constantly shifting tactics, experimenting with new tools and trying to connect with students. That's far easier said than done, but effective teachers know that education at its best is a human endeavor. What technology can do, is support teachers as they push students to problem-solve, discover information on their own and make meaning out of the world around them.
Missed last week's issue? See which articles your colleagues read most.
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COA-APPROVED CONTINUING EDUCATION
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COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists
The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.
Let the Light Shine On! Entering the Light Therapy Market
Presented by Kate Riley
About the webinar:
This presentation will provide an introduction into phototherapy for the skin care specialist who is not presently offering this procedure. We will discuss the underlying theory of light-based therapy; the differences in how light is generated and the benefits and limitations of each type of modality. 1.0 CE through March 8, 2017.
At the conclusion of this presentation the skin care specialist will be able to:
- Summarize basic phototherapy theory.
- Discuss the differences in light-based modalities.
- Compare Laser, Intense Pulsed Light (IPL), and Light Emitting Diodes (LED).
- Evaluate if phototherapy can work in their practice.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
SDSS member fee: $19.95 click here
Nonmember fee: $24.95 click here
For other SDSS approved courses, click here
Learn more about becoming a member
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Laser and light therapy
NCEA
Did you know? … It is the position of the NCEA that
skin care professionals shall be permitted to use FDA approved energy-based devices and therapies for esthetic procedures.
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NETT News
Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100
NCEA Membership & Regulatory Standards
NCEA Certified & Commission on Accreditation
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