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The salons that hope you can't tell goats and humans apart
BBC
In China, hair extensions, wigs and weaves are big business. Buyers in hair salons and shopping malls are often told they are getting real human hair — but when you look closely, sometimes things are not as they seem.
A picture of stress
American Spa
Living in today's always-busy, results-driven society brings on loads of stress. It seems unavoidable and neverending. On the plus side, stressed, overworked people flock to spas for relief and you reap the benefits of more business in your havens of relaxation. Here's a little more information about stress, its causes and its cures to spur some new creative treatments to help weary spa-goers chill out.
5 spas with man-friendly treatments
Ocean Drive
Spa days aren't just for women. These five Miami beauty spots have tailored services created with you in mind, gentlemen — no one has to know the secret to your amazing skin.
"I am proud and honored to be NCEA certified. From this, I provide, with confidence, the highest quality of care and take another step towards elevating industry standards."
— Shawna Akin, Gainesville, Seattle
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What we talk about when we talk about best practices
By Debra Josephson Abrams
 If you are part of an ESL program assessing your curriculum through a best practices lens, an institution looking to establish a best practices ESL program, or a teacher looking to work in a best practices program, what should you look for? In a series of articles, we'll examine elements that constitute a best practices program. Today, we begin with curriculum. There is a preponderance of best practices evidence affirming the efficaciousness of integrated curriculum.
Your customers are talking about you — are you listening?
Sales & Marketing Management
With more mobile devices than humans in the world and more than a billion people participating in social networks, today's customers are more connected and networked than ever before. They're also more knowledgeable and better informed. With increasing frequency, customers are shunning vendor-owned sources of information and tapping the wisdom of crowds to make buying decisions.
Make yourself mobile: 5 ways to capture a growing market
Inc.
The hardware and operating systems for mobile devices are only getting better as time goes on, which means that the mobile niche are becoming a larger segment of the market as a whole. In order to have the best online presence and outreach that you can have, you will need to be able to adapt yourself for a mobile marketplace. This goes past just having a good mobile site layout, but it has to encompass optimizing your entire business plan to the mobile mindset.
Using affiliate marketing to grow your business
By Mayur Kisani
Affiliate marketing is a revenue-sharing venture between two businesses. It involves a business earning commission for sending new customers.
For example, let's say you're running a company that specializes in shoes. But maybe your customers have asked you about handbags, so you recommend another handbag company. This deal can be finalized by affiliate marketing, and you can earn a commission as you're acting as a marketer for the handbag company and fully satisfying customers.
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Botulinum toxin for facial wrinkles
The Cochrane Library
This is the protocol for a review and there is no abstract. The objectives are
to assess the effects of all commercially available botulinum toxin type A products for the treatment of any type of facial wrinkles.
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Green spas today: Inspiring and conscious innovations
Skin Inc.
Green practices are definitely coming of age in the spa industry. The wellness market is booming and clients are seeking real, authentic experiences from sustainability-minded companies. Spas are making a difference in their own unique way by stepping up their conscious practices and saving money in the process.
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3 things managers must do to lead change
By Adrian Davis
Every organization is dealing with change — some more successfully than others. The linchpin in change efforts is middle management. Middle managers are the interface between the visionaries who decide on the change and the front-line workers who must implement it. If middle management is not engaged, the front-line workers will not be either. The challenge with engaging middle managers is that they are not the authors of the change, and they are negatively impacted by it in the short term.
Finding the sweet spot between games, learning
Faculty Focus
What began as a routine summer workshop on incorporating games and game-like elements into instruction turned into the surprise of the summer; two weeks of fun and intense online game play by an engaged and committed cadre of faculty and staff who were working to apply the principles of gaming to their courses and student activities.
Missed last week's issue? See which articles your colleagues read most.
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COA-APPROVED CONTINUING EDUCATION
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COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists
The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.
Simple Steps to a Booming Business
Presented by Richard Linder, MBA
About the webinar:
This is a highly competitive industry where long-term success can easily come from low-cost investments with high impact. Ensuring positive experiences, creating innovative networking opportunities and regularly participating in personal skill-building activities are relatively simple and inexpensive ways to develop a successful business. Entrepreneur Richard Linder will discuss multiple business-building strategies to fit every practice, outlining some of the most effective ways to increase income and shore up client bases. 1.0 CE through March 8, 2017.
At the conclusion of this presentation the skin care specialist will be able to:
- Identify the most effective low-cost investments for successful business building.
- Recognize the importance of relationship building with patients.
- Plan on outside networking opportunities.
- Access effective continuing education to build experience and trust.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
SDSS member fee: $19.95 click here
Nonmember fee: $24.95 click here
For other SDSS approved courses, click here
Learn more about becoming a member
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Medical spa definition
NCEA
Did you know? … A medical spa is a facility that during all hours of business shall operate under the on-site supervision of a licensed health care professional operating within their scope of practice, with a staff that operates within their scope of practice as defined by their individual licensing board if licensure is required.
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NETT News
Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100
NCEA Membership & Regulatory Standards
NCEA Certified & Commission on Accreditation
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