This message contains images. If you don't see images, click here to view.
Advertise in this news brief.

Text version RSS Subscribe Unsubscribe Archive Media Kit

October 20, 2015

Web registration closed — call NCEA to register

International Congress of Esthetics & Spa
PRE CONGRESS
Saturday, October 24
8:45 a.m.- 5 p.m.

Note: Online registration now closed. Call NCEA at 201-670-4100 to register today.

Calling on all educators? Whether you teach in a school, train your own staff, work for a manufacturer or want to learn more about how to tech — this program is for you!

NCEA Members: $129; nonmembers: $149

Price includes complimentary:

2 Day Admission to The International Congress of Esthetics and Spa ($70 value)
Certificate of Attendance from The International Congress of Esthetics and Spa ($10 value)
Complimentary NCEA Certified Records Verification ($175 value)
7 CEs Approved by the Commission on Accreditation ($109 value)
CE Certificate and Digital Course Materials

7 CLASSES: Learn How to Work with Physicians; Microneedling Healthy-Inside & Out; What you Need to Know about LEDs; Integrity, Knowledge & Attitude; and the Beauty Buster on the Art of Business. Click here to view the entire program.

Online registration now closed. Call NCEA at 201-670-4100 to register today!

Share this article:

WHAT'S THE LATEST?

Study shows beauty patch effectiveness in keeping skin tissue supple
CosmeticsDesign-Europe.com
A research team in Finland has demonstrated the effectiveness of its beauty patch to help skin absorption of cosmetics products, using a technique for imaging live tissue.

Share this article:

Hilton launches global spa treatment membership program
Spa Opportunities
Hilton has launched a global spa treatment membership, The Spa Club, which offers local residents a discounted spa treatment each month at the Hilton nearest them, as well as additional perks and discounts.

Share this article:

Why Korean beauty isn't going anywhere anytime soon
Refinery29
Let's time-travel to eight years ago: What products made up the bulk of the U.S. beauty scene? A lot of American brands with some European ones sprinkled in, right? Fast-forward to today, and what do you see? All Korean everything. The country's beauty offerings have quickly risen to fame over the past few years. But how exactly did this happen? When did your toners and cream masks start getting replaced with essences and sheet masks? And why now, when so many Korean women have been hardcore beauty advocates for so long? Keep reading, and you'll find out.

Share this article:

Missed an issue of NCEA News? Click here to visit NCEA News archive page.

QUOTABLE

"This is the Certification Program I have been looking for! It is designed for today's professional, ensuring that those who are certified are up-to-date on all modern procedures and ingredients."

— Maureen C. Thacker, Kissimmee, Florida

BUSINESS BRIEFS

Take a 'long' look at your customer relationships
By Fred Berns

What's it take to develop long-term customer relationships? How can you turn contacts into ongoing contracts? How can you convert current clients into continuing ones? Those are critical questions, and the best way to answer them is to put aside the binoculars you use to seek out new prospects. Reach instead for your microscope, so you can dissect your current client relationships and determine ways to expand those connections.

Share this article:

Spas are in danger of being left behind
Spa Opportunities
Dr. Franz Linser, managing partner of Linser Hospitality, delivered a compelling keynote at the recent Piscina & Wellness Barcelona conference. Linser spoke about new trends in wellness, suggesting that the ways in which consumers approach wellness is changing, and said the spa industry needs to react at a faster pace.

Share this article:

MARKETING 101

Customer experience is the future of marketing
Forbes
Contributing writer on the science of marketing Daniel Newman writes: As someone who works in the trenches with brands across the business landscape, I can confidently say that nearly every time I speak with clients, partners, colleagues and industry peers, a debate about “the future of marketing” occurs. However, even if you’re not knee deep in marketing, a quick Google search would reveal to you that emerging marketing trends and predictions are seriously hot topics.

Share this article:

Building relationships: The speed dating world of online marketing
By Ryan Clark

In the speed dating atmosphere that is online digital display advertising, a landing page is your company's representation. You only have a few moments to forge the closest thing you can to a relationship with the objects of your desire. Plus, never forget: This is a competition — there are other suitors — so your landing page can be your greatest asset. It must be clear, and it must be concise. What are the best ways to lead your user from "click to customer"?

Share this article:

SPA CLINICALS

MOST POPULAR ARTICLE

Diagnostic accuracy of tuberculin skin test self-reading by HIV patients in a low-resource setting
The International Journal of Tuberculosis and Lung Disease via PubMed
The World Health Organization recommends tuberculin skin tests where feasible to identify individuals most likely to benefit from isoniazid preventive therapy. The requirement for TST reading after 48-72 h by a trained nurse is a barrier to implementation and increases loss to follow-up.

The No. 1 skin care treatment more men are asking for
RealSelf
While women have access to countless skin care products, new survey research suggests more men are seeking in-office treatments to keep their skin looking good. In particular, they're interested in getting rid of acne scars.

Can your skin build resistance to products?
Yahoo News
That feeling of discovering a new skin care product that's so complexion brightening, it's become "the one?" So when we look in the mirror a few months and half-a-jar later, and notice that those once glow-inducing results have faded, it's easy to think that our skin has acclimated and somehow, caught on to its tricks.

TEACHING TIPS

COA-APPROVED CONTINUING EDUCATION

NETT Teacher Training Philadelphia — Oct. 24 — Registration Now Open

The International Congress of Esthetics and Spa
National Esthetic Teacher Training
Saturday, October 24
10 a.m. – 5 p.m.
Room 306 at the Pennsylvania Convention Center

Click here to for further details about member status and to register.

To receive registration information, text "NCEA" to 2

Share this article:

'The Art of Teaching Business'
by Lora Condon, a.k.a. 'The Beauty Buster'

National Esthetic Teacher Training
Saturday, October 24
1-1:50 p.m.

At the conclusion of the presentation the teacher will be able to:
1. Explain the steps to becoming a go-to business.
2. Show the students how to put together a marketing plan.
3. Differentiate between high and low cost marketing tips.
4. Help students create a moneymaking event.

Lora "The Beauty Buster," is known for her no holds barred approach to the beauty industry. Acquiring national awards for Best Facial in the Country, Best Eyebrow Shaper and from InStyle Magazine, she appeared on Dr. Oz to share her expertise and book "Spa Wars." Beauty Buster Skin Care is her newest venture.

Share this article: