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WHAT'S THE LATEST
How beauty and wellness experts remain balanced during a chaotic year
NewBeauty
Mindful meditation has never been more necessary than during transitional times and moments of stress and unrest, and with the year we've had, there is no better time to start cleansing our minds than now. Here, members of our Brain Trust share what they've learned from personal practice and how they de-stress and gain mental clarity in a world of uncertainty.
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3 secrets from a stylist to present your best self online
Teaching Channel
Teaching online comes with lots of opportunities and challenges, most of which you've probably encountered this school year and are working through. But what about how you, yes, Educator You, actually show up online? In addition to lesson planning, navigating the vagaries of Zoom, and learning how to provide an enriching educational experience in an online space, there's also the matter of how you look and feel on camera.
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3 nonsurgical treatments to get video-conference ready
NewBeauty
A recent study published in Facial Plastic Surgery & Aesthetic Medicine found that the sudden flood of video conferencing meetings has sparked an increased interest in facial procedures. "When the pandemic hit, my patients were contacting me saying they were suddenly displeased with their appearance," says study co-author and Chicago facial plastic surgeon Steven Dayan, M.D. The study found that 40.6 percent of respondents who had never considered a facial cosmetic treatment before now planned to undergo a procedure.
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BUSINESS BRIEFS
Earn employees trust though effective communication
Forbes
The COVID-19 pandemic appears to be with us for the foreseeable future, creating a fog of uncertainty for much of the workforce. People have worries about their personal and family health and safety, their children's education and care, their parent's well-being, and a lot more. At the same time, work-related issues abound including how to return safely to the workplace, job security, difficulties with off-site work including missing human interactions and apprehensions about the company's very survival.
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MARKETING 101
Avoiding customer churn: How to secure repeat business for your brand as the pandemic continues
By Lisa Mulcahy
Customer churn is rampant throughout today's marketing landscape. Data from Search Engine Watch found that, since the pandemic began, 46% of surveyed marketers report they have lost customers, and just 12% of those surveyed report they were able to gain new customers during the quarantine. How does a brand start to combat customer churn? Here are five key steps marketers should take to keep buyers interested, satisfied and secure during the pandemic — and preserve their loyalty after COVID-19.
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MULTIBRIEFS EXCLUSIVE
Why phased-in marketing is the right way to resume a top-selling product message
By Lisa Mulcahy
As a marketer, you have no doubt needed to proceed with caution when it comes to product messaging during the pandemic. As the pandemic continues, however, consumers will want to refocus their attention on your top-selling items again out of need, the ability to spend a bit more, or for a much-needed impulse buy. How do you reposition these products in the marketplace delicately, fairly and appealingly? A phased-in marketing approach, in which you gradually reintroduce these products into your content across your platforms and on your website, is the smart way to go.
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TEACHING TIPS
8 science-based strategies for critical thinking
TeachThought
Scientific argumentation and critical thought are difficult to argue against.
However, as qualities and mindsets, they are often the hardest to teach to students. Einstein himself said, "Education is not the learning of facts, but the training of the mind to think."
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Applying task-based learning to extended reality
Language Magazine
Once technology enters the classroom, it rarely leaves. These days, as online learning emerges as the next technology to find a home inside the classroom, we have an opportunity to look further into the future. This is a great time to consider the next digital horizon for education — specifically the emerging fields of augmented reality and virtual reality. Both technologies are already being experimented with for learning in general and language learning in particular.
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MEMBER QUOTE
NCEA Certified: What it means to you ...
"Being NCEA Certified has given me the confidence, qualifications, and knowledge to advance my career in medical aesthetic treatments.
I am excited to a part of this elite group of Estheticians. Being NCEA Certified has given me the confidence, qualifications, and knowledge to advance my career in medical aesthetic treatments." ~ Jamie Lynn Page, Greensboro, NC
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Attaining the National Esthetician Certification is the highest voluntary credential in the United States — raising the standards of Estheticians beyond entry-level licensure. Based upon a 1,200-hour Job Task Analysis, the NCEA Certified credential is equivalent to the Master Esthetician license that is currently only available in four (4) states in the country (UT, WA, VA, DC).
The NCEA Certified credential signifies the value and credibility for consumers in determining the expertise and training of an Esthetician.
LEARN MORE
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COA-APPROVED CONTINUING EDUCATION
Skin Needling
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This educational activity has been approved for 1.0 CEs. Exp. 9/2022.
(Download articles and test).
LEARNING OBJECTIVES
After completion of this online course, the skin care professional will be able to:
- Understand the skin needling process.
- Understand the protocols and skin benefits of skin needling.
GET STARTED NOW ... Click here to download article and test.
Not a Member? Click Here
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