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Skin Inc.
’Tis the season to be jolly, for sure—and an ideal time to generate goodwill while enticing new clients directly to your spa door. Typically, day spas offer promotions for gift cards, treatments and other perks during the holidays. It’s a time-honored tactic, but it can start to feel a little timeworn. Why not try a more imaginative approach, treating clients to something new and different? Here are four ways you can amp up your holiday promotion and stand out from the competition.
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Vogue
Long before wellness became an inescapable part of the pop culture lexicon, and farm-to-table ingredients were integrated into any respectable New York City restaurant menu, Lady Carole Bamford was slinging award-winning blocks of muslin-wrapped cheddar in the British countryside
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Helping Estheticians raise standards with national credentialing and continuing education accreditation.
NutraIngredients-usa.com
Daily supplementation with the pinkish-red pigment astaxanthin may improve facial skin health in middle-aged subjects, suggests a new study from scientists in the U.K. and Russia.
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Los Angeles Magazine
The Sonoran Desert is the thread that binds Tucson, Arizona, in all of its enchantment, together. Pops of color from cactus blooms, ingredients plucked from the desert, and clarity of vision from the crisp desert air: they're all part of the city's deeply felt sense of place. You can taste the land's richness in the cuisine — it's the only U.S. city that's a UNESCO World City of Gastronomy — and you can soak up its calm in spa treatments that pull from desert botanicals. It's a vacation paradise where you can feed your body and soul.
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"NCEA — a catalyst for the estheticians and skin care industry to band together for the common good of our profession and education standards nationally. It is a personal step forward for me and for the benefit of my clients."
— Debbie Safra, Maitland, Florida
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Inc.
Inc. 5000 honorees tell us how they would tackle a common business challenge. This month: How do you reward a top performer without harming team morale?
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The Huffington Post
Getting more brand awareness for your small business comes down to two factors: getting in front of your target audience and creating content they want to consume. Of course, acknowledging this is the easy part. Executing it, on the other hand, is a whole different beast. In today’s ever-connected world of short attention spans, using exciting, engaging videos on social media is one of the best tactics to build brand awareness.
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By Emma Fitzpatrick
 If you're like most businesses, Facebook plays an integral role in your marketing. It's the place you go to build and maintain relationships with followers. It's where you drive traffic to your newest blog post. It may even be your main platform for customer acquisition. But what if that all stopped? That's exactly what happened recently to businesses and news outlets in Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka.
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American Salon
“What are some tips to get more followers?” — It's a question we get over and over again, and I cringe every time. Not because it's redundant or a lot more work than a few tips could really cure, but because what the most common question should be is “How do I turn my social media energy into my clientele?”
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Zakład Farmakologii (Polska Akademia Nauk) via PubMed
The ultraviolet B from solar radiation increases the generation of reactive oxygen species, which mediate the production of matrix metalloproteinases, and acts mainly on the epidermis layer of the skin. This study was aimed at assessing the anti-photoaging effects of dehydroglyasperin C isolated from Glycyrrhiza uralensis Fisch on MMPs levels in HaCaT human keratinocytes and to elucidate the underlying mechanism.
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By Catherine Iste
 Leading for a long time has many benefits: calm composure, wide-ranging perspective and wisdom from handling diverse experiences. Unfortunately, it can often lead to complacency. We become set in our ways, sure that our tenure means we know best. To avoid stagnancy, adjust your leadership perspective with these two simple steps. Leaders are like navigators. We have our team, instruments and plan to get where we are going.
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MindShift
These days, statements of all stripes are bombarding us via broadcast and social media. The trick is classifying them correctly before we swallow them ourselves, much less before we hit "Like," "Share" or "Retweet."
And that's the goal of an educational initiative that will be adopted by 10 universities across the country this coming spring.
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| | COA-APPROVED CONTINUING EDUCATION |
SDSS
Whether it's for license renewal or NCEA Certified credential recertification, career development, or to increase job opportunities, the need for continuing education is a very real demand of every skin care professional. But while the benefits of continuing education are obvious, the cost is high: travel expenses; time away from home; and scheduling conflicts with work. SDSS now provides affordable, quality continuing education courses at your convenience, presented by experts in a variety of subject areas!
Start your continuing education now!
These COA Approved Webinars have been made possible by an
Unrestricted Education Grant from Universal Companies, Inc.
Webinar: Adding Private Label to Your Practice
Presented by Cheryl Whitman
Build your relationships based on trust by offering at-home skin care products — including Physician Branded Labels — create awareness of who you are and what services you offer. You are in the perfect position to take advantage of the benefits and this industry has to offer, which includes increased revenue and a stronger relationship of trust with your patients.
Follow these steps:
- Decide which webinar you would like to view and click on the Member or Non-member Fee.
Please note: If you are not a current SDSS member and would like to join/renew, click on the "Learn more about becoming a member." Membership payments are processed in real time and will allow you to purchase the webinars at the reduced Member Fee.
- Using a credit card, place your order with our secure shopping cart.
- When your order is processed successfully, an arrow will show you where to download the CE Registration Form for the webinar you just ordered.
- Once you have completed your download, please click the link at the bottom of the page to complete your order.
- A "Thank you for your order of the CE Webinar" page will confirm the webinar you just purchased. At the bottom of the page you will find the link "To view your CE Webinar, click here now."
Your CE Certificate will be emailed to you in 2-3 weeks. Neither the SDSS nor the COA assume responsibility for maintaining or replacing CE certificates.
Provider Accreditation
The NCEA Commission on Accreditation (COA) has approved these webinars. For more information on the Commission on Accreditation go to www.NCEACertified.org.
FIND more online CE Classes here.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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