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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit November 18, 2014

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The wonderful, relaxing world of spas
Caboolture News
Modern spas have their roots in ancient towns famed for the healing powers of their mineral waters and hot springs, but it wasn't until the 19th century that Europe's great spas became destinations for the wealthy and fashionable looking to "take the waters" with the aim of restoring their health. As a consequence of demanding careers, longer working hours and overstimulated and busy minds, there is a fast-growing number of consumers choosing to retreat to a spa resort, more often than not in suitably serene destinations.
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A youthful injection
American Spa
Though injectables can create a marked difference in a person's appearance, needle-phobic clients may shy away from the ouch factor. The Spa at Trump SoHo in New York City solves this problem with the Alternative to Injectables Facial.
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Love to lounge? Great airport lounges for business travelers
Yahoo Travel
For frequent business travelers, airport lounges can be a home away from home. They're oases of tranquility that offer sanctuary from the often cacophonous hustle and bustle of airport gates — quiet safe havens where you can either catch up on work or ignore it completely. What makes a good airport lounge for business travelers? "Plenty of space and modern amenities," says Jami Counter, senior director of TripAdvisor Flights and SeatGuru.
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"As an esthetics instructor I believe that continuing education is paramount to staying current in the diverse esthetics industry. I know the NCEA certification program will help to maintain the highest standards in the industry."

— Therese Cunningham, Phoenix


How is your small business managing millennials in the workplace?
The Huffington Post
One of the many challenges small businesses face today is integrating and managing millennial employees with other generations of their workforce. Millennials are the newest generation of workers, and when they enter the job market they have specific expectations that your other staff may not. It's important to remember that the millennial generation is the future of your company, so now's the time to learn how to manage this generation effectively to keep them performing at the highest levels within your company.
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Ho ho no! Steps to minimize holiday party misconduct
By D. Albert Brannen
Thirty-six percent of employers report employee misconduct at holiday parties. This misconduct includes excessive drinking, sexual advances, off-color jokes, vulgar language and gestures, arguments and even fistfights. Apart from being embarrassing, liability to the employer and to individuals can be substantial. Employers should take these risks seriously and consider taking the following precautions to reduce their potential risks.
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Here's why your business needs its own mobile app
If you think that mobile apps are solely for big name brands, like Wal-Mart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. In fact, these days you'll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown.
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No more like gates: Rethinking your Facebook marketing plans
By Jessica Taylor
Just as you were on the trend of increasing your "likes," now you have to start all over with your Facebook marketing tactics. Facebook is taking down the "like gate." The social media platform will no longer allow companies to require a user to like a Page to gain access to content, contests, apps or rewards. After an abundance of like gating, Facebook found that the likes were not authentic because the increased number of likes would diminish after a promotion had run its course. What does this mean for your business?
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Looking for similar articles? Search here, keywords BUSINESS MARKETING.

Botulinum toxin for facial wrinkles
The Cochrane Library
This is the protocol for a review and there is no abstract. The objectives are as follows: To assess the effects of all commercially available botulinum toxin type A products for the treatment of any type of facial wrinkles.

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How to get your customers to do the marketing for you
Times of San Diego
Customer-centric companies are trending in the world of business. What does this mean? Customer-centric companies rely on creating positive experiences at the point of the sale and after the sale. They also rely on their customers for validation purposes. This means if they launching a new business or marketing campaign then they will allow their customers to do all the work.

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Fill the shelves
American Spa
All year round you'll hear us shouting the praises of a good retail strategy and what an impact retail sales have on your spa's bottom line. That's never truer than around the holidays when spa-goers are already thinking about gifts for loved ones. If your spa's retail area is well-stocked and inviting, you're sure to help them mark a few gifts off the list while they destress.

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9 tips for smarter teaching with YouTube
Teach Thought
Let’s face it, times have changed. The way we learned in school by sitting at a desk with a book, notebook and pencil are no longer the norm. Textbooks and notebooks are being replaced with tablets. The pencil is being replaced by the stylus. Touchscreen technology and cloud computing are revolutionizing how, where and even when students learn and share information. Although this sounds like doom and gloom, it's actually a very good thing.
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Missed last week's issue? See which articles your colleagues read most.

    Is investing in IPL a good move for your spa? (Skin Inc.)
4 scientifically proven ways to get more customers (Inc.)
Understanding how hyaluronic acid dermal fillers work (
US consumer trends to influence beauty and skin care brands in 2015 ( USA)
Pumpkin seed oil creeping up on coconut in popularity (ABC News)

Don't be left behind. Click here to see what else you missed.


COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists

The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.

Botanicals in Dermatology: Understanding Herbal Medicine in Skin Care
Presented by Emily Fritchey

About the webinar:
Patients and consumers are asking for plant-based preparations and effective, natural alternatives to conventional drug therapy for common skin conditions. Effective botanical treatments do exist — and may be incorporated into your practice to meet patient demand and complement dermatologic treatments. Get the facts, and take your practice to the next level of health and wellness. 1.0 CE through March 8, 2017.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Understand inflammation and the pH connection: Environmental causes and nutritional solutions.
  2. Identify safe and effective botanical solutions for common skin disorders.
  3. Understand the actions and pharmacology of herbal extracts and their clinical applications.
  4. Understand herbal medicine and its application in skin care and wound healing.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


The use of ultrasound by skin care professionals
Did you know? …
In January of 2003, the NCEA issued a policy statement regarding the use of ultrasound equipment. That policy was based, in part, upon manufacturer supplied information as well as other industry data available to the NCEA at that time. The NCEA has now received additional manufacturer information that leads us to issue an advisory notice to state boards. There are three areas of concern.

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Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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