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WHAT'S THE LATEST
Finishing Touch — water cure
Spa Business
Spa and wellness businesses have a long history of using hydrotherapy to deliver curative benefits to customers and there are more than 34,000 thermal/mineral spring establishments worldwide, according to the Global Wellness Economy Monitor. Now, a research review has shown why being immersed in water has so many unexpected health benefits.
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10 weird beauty and wellness products that are strangely useful
Hypebae
There's no beauty dilemma too niche for the wonderful world of consumer products. Producing creative solutions for skincare, makeup and wellness complaints ranging from thin lips to tired eyes, brands are constantly coming up with bizarre — yet strangely useful — gadgets for the curious shopper in all of us.
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BUSINESS BRIEFS
6 ways to finish strong at your spa in 2020
By Elizabeth Donat
With Thanksgiving and the holiday season just days away, it's time to make a plan to finish your year strong at your spa or medspa. We've experienced a year of ups and downs, and it has certainly shown us that with planning, tenacity and a lot of patience we can continue to do the work that we love. Follow my six tips in this article to finish 2020 on top and start the new year off right with some fun and festive ideas.
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How AI tools at Mailchimp could help market smaller businesses
Adweek
A new pair of marketing tools from Mailchimp aims to make machine learning capabilities more accessible to companies that don't necessarily have the resources for a big data science division or expensive tech.
For example, one, called Creative Assistant, will scan the design elements of a business website, then automatically produce pieces of marketing content for everything from social ads to Zoom backgrounds that match what the algorithm perceives to be the company's branding.
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MARKETING 101
Plan for 2021 looking on the bright side
By Lloyd Princeton
Mostly sunny with intermittent clouds and showers. That’s my forecast for 2021. It may seem overly optimistic at the moment, what with talk of more shutdowns in the weeks ahead and the standoff in Washington. I am confident, however, that this too shall pass, the ship will get righted, and we will enter calmer waters as the new year gets underway. Having gone through so many months of uncertainty and reversals this year, why should I expect the situation will improve in the next? Despite the recent resurgence of COVID-19 cases in many countries, we are making progress on preventing and treating the virus as well as on producing an effective and safe vaccine.
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TEACHING TIPS
5 best practices for managing virtual breakout rooms
EdTech Magazine
Small group learning is absolutely essential today. In a virtual classroom, the instructor typically does most of the talking when leading a synchronous lesson. Students may find it more difficult to participate or think out loud in this environment. But with breakout rooms, educators can improve student engagement, differentiate instruction and give students more voice and choice in their learning outside of a traditional classroom. This key videoconferencing feature helps students learn and collaborate with each other in smaller groups during online or hybrid learning.
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MEMBER QUOTE
NCEA Certified: What it means to you ...
"Becoming a NCEA Certified professional is a dream come true. When I saw this certification I knew I wanted it. I have been in the beauty industry for 40 years. I have my Oklahoma state license and now my National Certification. I would like to educate and mentor other Estheticians so they could reach their goals and dreams." ~ Melyn Bellatti, Bartlesville, OK
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Attaining the National Esthetician Certification is the highest voluntary credential in the United States — raising the standards of Estheticians beyond entry-level licensure. Based upon a 1,200-hour Job Task Analysis, the NCEA Certified credential is equivalent to the Master Esthetician license that is currently only available in four (4) states in the country (UT, WA, VA, DC).
The NCEA Certified credential signifies the value and credibility for consumers in determining the expertise and training of an Esthetician.
LEARN MORE
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COA-APPROVED CONTINUING EDUCATION
Melanoma
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This educational activity has been approved for 1.0 CEs. Exp. 11/2022.
(Download articles and test).
LEARNING OBJECTIVES
After completion of this online course, the skin care professional will be able to:
- Understand the cause of Melanoma cancer and how to reduce risk.
- Understand the treatment options currently available.
GET STARTED NOW ... Click here to download article and test.
Not a Member? Click Here
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