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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit November 25, 2014

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Soothe launches massage on-demand mobile app, service
Haute Living
Spa-loving, wellness-oriented clients can finally relax. Introducing Soothe, a revolutionary on-demand service, that could be considered the Uber of massage services. It's no longer necessary to book an in-home massage days or weeks in advance. With Soothe, you can get top-notch massage therapy on a same-day request basis in Los Angeles, Orange County, California, Phoenix, Scottsdale, Arizona, Miami, Boca Raton, Ft. Lauderdale and Palm Beach, Florida. The best part is services are by not only certified, but highly trained therapists who will travel to you and deliver relaxation on demand.
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Investing in spas and the pampering lifestyle for fun and profit
Seeking Alpha
Forbes and others watchful of the rich and superrich agree these folks are growing in sheer numbers, as is the size of their wealth. In 2014, Forbes added 27 newcomers to its Forbes 400 list. The phenomenon is creating investment opportunities in a burgeoning industry, "pampering of body and soul," or as a mother may say, "gussy-up."
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Do vitamins actually work?
New Beauty
In research published at the end of last year by the Annals of Medicine, the efficacy of multivitamins was put on trial. The report described them as "a waste" and "ineffective," stating that there is no real evidence that proves they provide any sort of benefit or ward off any sicknesses and disease. But since then, many experts have come to their defense, saying they do still recommend them, and, considering it's a $30 billion business in the U.S., it's doubtful they will disappear anytime soon.
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7 blunders that cause early aging
The Express Tribune
Sun damage wreaks havoc on skin. So does smoking. But what else could you be doing to impair your looks and don't know about? It's impossible to look youthful forever, but you can thwart time from marching across your face, by not ignoring these possible skin-aging culprits.
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"As as educator and skin care professional, the NCEA Certification will ensure a position of high excellence and standards of patient skin care. "

— Janine Hutchens, Peoria, Arizona


Want to be a successful business? Focus on your customers
Business News Daily
The difference between successful businesses and underperforming ones often lies in the way they treat their customers, new research finds. In fact, companies that fail to focus their cultures, strategies and employees on pleasing customers are encouraging failure, according to a study from the Institute for Corporate Productivity and the American Management Association.
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Loyalty programs and client retention
Les Nouvelles Esthetiques & Spa
In the early 1980s, American Airlines' goal was to increase retention and provide their clients with something extra special. The airline created the first frequent flyer program that allowed travelers to accrue miles and gain benefits as long as they were flying with American. American Airlines was one of the first companies to offer a customer loyalty program in the country. It set the standards for the entire industry. Since then, loyalty programs have gained significant popularity.
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Powerful ways to engage customers on social media
American Express OPEN Forum
Even the smallest business can reap big rewards from social media. Use these seven strategies to make an impact on your customers' lives.
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5 evergreen posts that pull readers in
American Spa
As any experienced business blogger will tell you, one of the toughest parts of the job is thinking of a steady stream of interesting topics. Whether you're on your fifth or 55th post, it's equally important to offer value — and to some degree, entertainment — to your readers.
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Looking for similar articles? Search here, keywords BUSINESS MARKETING.

The aesthetic unit principle of facial aging
American Medical Association via PubMed
In youth, facial aesthetic units flow together without perceptible division. As one ages, facial aesthetic units slowly become distinct. This process may be a consequence of many differences of the skin. Although the impact of aesthetic unit separation is clinically apparent, its fundamental role in perceived facial aging has not yet been defined empirically.

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How to get your customers to do the marketing for you
Times of San Diego
Customer-centric companies are trending in the world of business. What does this mean? Customer-centric companies rely on creating positive experiences at the point of the sale and after the sale. They also rely on their customers for validation purposes. This means if they launching a new business or marketing campaign then they will allow their customers to do all the work.

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Fill the shelves
American Spa
All year round you'll hear us shouting the praises of a good retail strategy and what an impact retail sales have on your spa's bottom line. That's never truer than around the holidays when spa-goers are already thinking about gifts for loved ones. If your spa's retail area is well-stocked and inviting, you're sure to help them mark a few gifts off the list while they destress.

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How to train, retain great staff
Dermatology Times
A solid staff is not forged overnight. The process involves foundational practices, significant orientation and an environment of proper mentorship and coaching. Dr. Jody Comstock, director of Skin Spectrum in Tucson, Arizona, provides detailed training manuals, employment handbooks and job descriptions tailored to the new hire.
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Missed last week's issue? See which articles your colleagues read most.

    A youthful injection (American Spa)
No more like gates: Rethinking your Facebook marketing plans (By Jessica Taylor)
The wonderful, relaxing world of spas (Caboolture News)
Here's why your business needs its own mobile app (Forbes)
How is your small business managing millennials in the workplace? (The Huffington Post)

Don't be left behind. Click here to see what else you missed.


COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists

The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.

Let the Light Shine On! Entering the Light Therapy Market
Presented by Kate Riley

About the webinar:
This presentation will provide an introduction into phototherapy for the skin care specialist who is not presently offering this procedure. We will discuss the underlying theory of light-based therapy; the differences in how light is generated and the benefits and limitations of each type of modality. 1.0 CE through March 8, 2017.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Summarize basic phototherapy theory.
  2. Discuss the differences in light-based modalities.
  3. Compare laser, Intense Pulsed Light (IPL) and Light Emitting Diodes (LED).
  4. Evaluate if phototherapy can work in their practice.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


Use of esthetician titles
Did you know? … It is the position of the NCEA that:
  • Estheticians represent themselves according to their licensed title, as designated by their state licensing board or regulatory agency.
  • Estheticians must not promote themselves or allow any employer to market them otherwise.

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Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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NCEA Certified & Commission on Accreditation

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