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Glossy
Call it the anti- anti-aging movement. Beauty brands are carving out niche products and corresponding marketing campaigns for pre- and post-menopausal women.
This year, the beauty industry has seen the development of hyper-niche categories such as skincare for Gen Z and sun care for women of color, and menopausal women represent a particularly large and lucrative category.
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Daily Herald
Tim Bradley spent 33 years as a firefighter and paramedic before retiring as a captain for the Aurora Fire Department in Chicago and becoming a small-business owner.
The stress level of his job now couldn't be more different.
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Spa Opportunities
A multidimensional digital immersive spa experience, created by Luxury Escapism, has opened in Brooklyn, New York.
Guests can sample over 10 relaxation stations including the Fuzzidarium — an immersive room, designed to remind participants of a purring cat, with fluffy interiors, virtual reality and vibrations at 50hz to match a cat's purr to promote relaxation.
Guests can also experience a vibrating strobe-light waterbed, sound baths and perception bending glasses.
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SELF
Glycolic acid is a skin care heavyweight, showing up in exfoliating cleansers, toners and masks. But what kinds of benefits can you get from a professional glycolic acid peel? If you've only ever used glycolic acid in your at-home skin care products, you might be wondering what these popular treatments can do for you.
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Associated Skin Care Professionals (ASCP) has more than 150 educational webinars! Whether you need a basic refresher course or want to further advance your knowledge, ASCP provides the education you need to be successful and take your career to the next level.
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KNBN News
Some signs of aging are easy to spot — crow's feet, skin discoloration, brown spots and drooping skin near the cheek and jawline. It may be easy to think that these things can be avoided with a good skin-care routine, but when it comes to preventing and treating the signs of ageing, beauty is not just skin deep.
Proper skin protection plays a huge role in preventing skin discoloration and minimizing wrinkles, producing healthier skin and a more youthful appearance.
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Healio
In a separate study that also used the North American Contact Dermatitis Group database, patients suspected of having allergic contact dermatitis with anogenital involvement should have reactions to preservatives, fragrances, topical anesthetics and topical corticosteroids evaluated.
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Lonely Planet
In Lermoos, Tyrol, set amidst the breath-taking mountains of west Austria is Mohr Life Resort, a hotel and wellness retreat that offers incredible, unspoilt views of the surrounding valleys, no matter what the season. It's just unveiled a stylish new spa built on a slope that is made of sleek cement with a modern glass front.
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CRYOTHERAPY exposes the body to extreme cold for a few minutes, which is touted to help with muscle pain, arthritis, and weight loss. Did you know that frequently patients are getting burned due to improper use and supervision of the machine? We cover that. For more info visit www.ppibcorp.com.
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The Drum
Pantene is working with the Dresscode Project to change how transgender people experience a visit to a hair salon.
According to research cited by the brand, 93% of U.K. trans people have been misgendered during a salon visit, with 27% saying it's happened more than once. On top of that, 29% of trans people report feeling stressed every time they visit a hair salon, with 24% feeling anxious about it.
With this in mind, and responding to a separate Yale study that found hair is critical for self-esteem, the P&G-owned brand is hoping to combat this secret stress by working with the Dresscode Project.
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LinkedIn & NCEA Certified University Alumni Page is LIVE!
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Small Business Trends
Burnout is something that every small business owner struggles with. It happens as they grow their company. I know that in the middle of my third start up, I reached my breaking point. And I suffered exhaustion, depression and anxiety. Small business owners know that pushing too hard is bad for their health. But keep doing it as a way to increase their chances of success.
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By Catherine Iste
 Holiday parties can range from black tie to alcohol-infused harbor cruises. From low-key shindigs to high-brow extravaganzas, holiday parties can be as fun as they are challenging. While it may seem like a great time, parties can be fraught with awkward decisions, especially when it comes to who is attending. Here are a few tips for handling the plus-one on the invite.
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Entrepreneur
Managers have to do many things to become the leader their teams deserve. But they're often skipping the very practice that could make the most impact. Contrary to popular belief, leaders can't make someone highly-engaged. But they can create the conditions for high engagement, in which people choose to bring their best. And the most effective and overlooked way to do that is holding regular 1-on-1s with their direct reports.
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Follow Us and Stay Connected!
Helping Estheticians raise standards with national credentialing and continuing education accreditation.
Customer Think
While the digital marketing industry has seen several new channels of communication, emails are still the linchpins, go-to, effective marketing tools for branding, generating leads, and driving sales conversions. In this article, we'll talk about some of the ways B2B organizations can utilize email marketing to build their growth and improve sales.
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Business 2 Community
Because 95% of the purchase decision is emotion-based, it makes sense that we'll see better marketing ROI if, as B2B marketers, we leverage emotion in ads and content marketing. It's important, however, to draw a distinction between the "influence of emotion" vs. "feeling emotional."
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"I am honored to be a NCEA Member and a NCEA Certified professional. I take pride in my work and the committment I have to the clients and skin care industry."
— Katherine A. MacDonald, Billerica, Massachusetts
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Edutopia
Have you ever walked into your classroom and realized that your students had no idea what to expect? Maybe they were unsure of the requirements for a class essay or project, or didn't really know where they were in terms of the necessary components of an activity. This can be a terrible feeling, and it's one that our students experience all too often.
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EdSurge (commentary)
Michael Bycraft, a contributor for EdSurge, writes: "'Mr. Bycraft, our robot goes backward!' my students informed me, running over after their latest test. 'Is it supposed to go that way?' I asked, smiling. 'No!' they said in unison, smiling back. 'Well, I guess you'd better go fix it then.' And off they went, to work on yet another version of their robot."
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Colby Horton, MultiView, Executive Vice-President, Publishing/Marketing, 469-420-2601 | Media kit
Rebecca Eberhardt, Senior Content Editor, CeM, 469-420-2608 | Contribute news
Susanne S. Warfield, NCEA Executive Director, 201-670-4100
National Coalition of Estheticians, Manufacturers/Distributors & Associations
484 Spring Avenue | Ridgewood, NJ 07450-4624 | 201-670-4100
For information | www.NCEACertified.org
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