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Forbes
An over-the-top spa experience might be the most appreciated, least-expected gift of the season. Even better if it comes with a pair of airline tickets and a hotel reservation. If you're thinking of ditching the digital shopping cart and instead opting for a day, or weekend of healthy decadence, here are some of the most excellent ways to splurge.
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Refinery29
If you walk into a nail salon for a manicure between now and Valentine's Day, chances are the red bottles on the shelf — like velvet burgundy, sparkling cranberry, and bright candy apple — will jump out at you more than they ever do in the spring, summer or fall.
But this season, rather than sticking to your usual OPI I'm Not Really A Waitress, consider upgrading your classic mani with trendy red nail art.
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Metro
Between kisses under the mistletoe and that midnight kiss on New Year's Eve, it may come as no surprise that beauty experts claim lip injectables are on the rise as the holidays approach. Metro spoke with Dr. Norman Rowe, a board-certified plastic surgeon with Rowe Plastic Surgery who said he has seen a dramatic spike in lip injections this holiday season, a trend attributed to holiday parties, visits with friends and family, and Christmas card photos.
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dezeen
A 1930s soda factory in Williamsburg, Brooklyn has been transformed into bathhouse with a subterranean spa influenced by Scandinavian saunas, Russian banyas and Turkish hammams. Founders Jason Goodman and Travis Talmadge collaborated with Manhattan firm Verona Carpenter Architects to reinvigorate the space to be a unique venue for social bathing called Bathhouse.
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Associated Skin Care Professionals (ASCP) has more than 150 educational webinars! Whether you need a basic refresher course or want to further advance your knowledge, ASCP provides the education you need to be successful and take your career to the next level.
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Allure
Allure's digital beauty reporter Devon Abelman shares her experience going to a bathhouse at her hotel in Tokyo, Japan. Having tattoos is typically prohibited at Japanese public baths, so she reveals what it was like covering up her body art with special seals and how she learned to accept unexpected parts of her body because of it.
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American Spa
As the year comes to a close, Square U.S. has determined the fastest growing beauty trends of 2019. Based on the responses from more the 8,000 small business owners, Square U.S. analyzed payment data, business owner and consumer sentiment in this #treatyourself era.
With the new prevalence of self-care, Square found overall that customers are spending more on beauty services. Square beauty sellers have especially seen an increase in male customers seeking beauty and grooming services and consumer desire for specialized techniques that result in low maintenance looks.
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7x7
Kristen Haney writes: "I adjust into my submarine-esque chamber, ready but largely unsure of what to expect. Aside from a thorough briefing from the person monitoring my "dive," I've never even heard of this contraption, much less experienced it firsthand.
I settle onto the comfy blankets and pillows as we begin to 'descend' — and I embark on my first foray into hyperbaric oxygen therapy with Oakland's Holistic Hyperbarics."
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CRYOTHERAPY exposes the body to extreme cold for a few minutes, which is touted to help with muscle pain, arthritis, and weight loss. Did you know that frequently patients are getting burned due to improper use and supervision of the machine? We cover that. For more info visit www.ppibcorp.com.
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The Huffington Report
Nadine was 20 the first time she got lip fillers and "fell in love" with the plumped result. "It was important for me to maintain the look," Nadine, now 27, tells HuffPost UK. The Londoner, who works in marketing for a big makeup brand, has had her lip injected every six months since. When she was 24, she added Botox to her beauty regimen to erase the "frown lines" she saw forming on her forehead. Her routine may sound expensive, but Nadine is not alone in her use of nonsurgical cosmetic treatments — or "tweakments".
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By: Terri Williams (commentary)
It's the most wonderful time of the year, but apparently, it's also the most stressful. Some of that stress is related to holiday expenses, but it's also a result of trying to make everything perfect. Roughly half of the respondents in recent survey by Yelp say holidays are the single most stressful time of the year. Whether hosting a dinner, a party, or having guests spend the night, respondents are anxious because they don't have time to clean in advance, worried that they don't have enough time to prepare everything, concerned about preparing the actual holiday meals, and not looking forward to cleaning up later.
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Inc.
Recently, I was telling a client about our Meaningful Alignment program when I had an "aha" moment. She listened intently and then observed that she appreciated the impetus of the program because it incorporated "inclusiveness." I had never really considered that by learning to understand the ways in which we communicate with one another, as well as our own unique communication "signatures", we could also bolster the inclusive nature of our relationships.
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Small Business Trends
You're almost there. You have your blog up and running and you're publishing content consistently. You have the copywriting handled. You might have even set up your email list software. These are all essential components of a marketing effort. But it’s still missing one thing: Video.
While other forms of content sharing are still important, video has become the most often used marketing medium by both large and small businesses.
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By Lisa Mulcahy
Are you looking for ways to position your brand as powerfully as possible in the coming year? Of course, you are. You can do it most effectively by eliminating worries about points that don't pose a threat to your established reputation while making fresh choices that will surprise and engage your consumer base and new audiences more than ever. How do you do it? Try these tricks and tips.
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"It is a pleasure and a privilege to be NCEA Certified and a NCEA member. I will do my best to honor the esthetics industry by demonstrating leadership and delivering the highest quality of care and service."
— Jennifer Verdini, Holden, Massachusetts
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MiddleWeb (commentary)
Lauren S. Brown, a contributor for MiddleWeb, writes: "I have never met a teacher who enjoyed grading. It's the worst part of the job: the repetitiveness, the sheer amount of it, the cringing when so many students misunderstand the same thing... Grading is unavoidable, but there are things we can do to avoid the cringing. When you grade, keep a notepad handy. As you see some of the same errors, over and over again, jot down notes about how to change things for next year."
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Inc.
Giving efficient feedback to the entire team, whether positive or negative, can be quite a challenge for any business leader, as they have to find the best way to frame and deliver the information to ensure it is acted upon in the future, while also keeping it impersonal enough to avoid any backlash. If successful, effective feedback can motivate the team to learn from its mistakes and do a better job in the future, as well as to become stronger and more united.
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Colby Horton, MultiView, Executive Vice-President, Publishing/Marketing, 469-420-2601 | Media kit Rebecca Eberhardt, Senior Content Editor, CeM, 469-420-2608 | Contribute news
Susanne S. Warfield, NCEA Executive Director, 201-670-4100
National Coalition of Estheticians, Manufacturers/Distributors & Associations 484 Spring Avenue | Ridgewood, NJ 07450-4624 | 201-670-4100
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