This message was sent to ##Email##. To advertise in this publication please click here

WHAT'S THE LATEST

From virtual massages to antibacterial makeup, here's what the future of beauty and wellness looks like post-Coronavirus

Glamour

Given how tactile beauty is, from swatching products at makeup counters to skin on skin touch during a facial, it's unsurprising that the arrival of COVID-19 threw a spanner in the beautysphere and sent it off in an entirely new direction. Pre-pandemic, at the beginning of 2020, the beauty sector had an estimated global value of $707.3 billion, with the wellness industry coming in at $4.2 trillion, according to Euromonitor. Fast-forward to now and we're no less interested in beauty and wellness, but our changing needs globally have forced brands, formulators and tech labs to rethink the way they do things to better serve our "new normal".

Goodbye 'Instagram face' — natural beauty is making a comeback

Refinery29

Too Faced co-founder and chief creative officer Jerrod Blandino just shelved what may be one of his most innovative makeup products yet — something he calls "very, very dramatic" and boundary pushing in its ability to load pigment. It's hard to know whether the would-be launch might have served as an instant classic for the brand, like its Better Than Sex Mascara. But no matter: Now isn't the time for eye-popping pigment and major payoff, Blandino says. It's about "products that allow you to be the best version of yourself," he notes.

SPONSORED CONTENT

Promoted by DMK Danné Montague King Co.

•

Acne Can Be Cured

•

Revolutionary Skincare Range Can Achieve Dramatic Results

•

Quit Calming Down Rosacea

•

Pigmentation Can Be Erased

•

The Worst Mistake An Esthetician Can Make

Is your quarantine diet hurting your health?

U.S. News & World Report

When the pandemic and lockdowns hit the U.S., many Americans made comfort food a staple of their quarantine diet. Sales of ultra-processed foods, snacks and sweets soared in the spring and continue to surge today. "We're all under stress and looking for ways to cope. For some of us, that means eating comfort foods," says Dr. Rachel Franklin, vice chair and medical director in the department of family and preventive medicine at the University of Oklahoma College of Medicine. But if you've been eating a steady diet of comfort foods for months now, your body may be suffering some unhealthy side effects.

MULTIBRIEFS EXCLUSIVE

The 5 best practices COVID-19 has created for the spa industry

By Elizabeth Donat

It's important to see how adapting to the challenges of a pandemic has strengthened our industry in many ways. Pat yourself on the back if you have had to make serious changes to your business; it hasn't been easy, I know. However, as time goes on, we will become accustomed to these new and improved measures to keep our customers and staff safe. As a result, we should note the best practices that have evolved from this time.

Testimonial

The NCEA Certified credential is awarded to those who have met the advanced training standards equivalent to a Master Esthetician license. Attaining the National Esthetician Certification is the highest voluntary credential in the United States–raising the standards of our profession beyond entry-level licensure. The NCEA Certified credential signifies the value and credibility for consumers in determining the expertise and training of an Esthetician. LEARN MORE

"In my state, we don't have a Master Esthetician license...yet. Being NCEA Certified shows my dedication to my field and shows I maintain the highest standards in the United States. It also sets me apart!" ~ Nora Medina, Las Cruces, New Mexico

Is a new subscription box the answer to clean beauty product discovery?

CosmeticsDesign-usa

In July, MUA and podcaster Cassandra McClure launched the Clean Beauty Kit, a monthly subscription box for both pros and consumers looking to live the clean beauty lifestyle. Cosmetics Design checked in with the entrepreneur to learn about who she's reaching, what "clean" means to her and her community, why she's focused on women-owned brands, and more.

Future travel: This new jungle spa is the post-lockdown retreat we all need

Forbes

Wa Ale, an extraordinary luxury eco-resort tucked into a private island of Myanmar's Myeik Archipelago, has announced the creation of its enticing new Ayurvedic Jungle Spa. Characterized by its remarkably remote location, sustainability and barefoot luxury aesthetic, Wa Ale is the ultimate island escape for conscious travelers. Now, the private island resort is set to become an even greater draw with the 2021 reveal of its Ayurvedic Jungle Spa.

BUSINESS BRIEFS

5 ways to bounce back from a bad business reputation

Business 2 Community

Your business's reputation is a powerful thing. It can either be one of your greatest assets or one of your biggest liabilities. As a business owner, you're probably well aware that reputations can take years to build, but only seconds to tarnish. And, rebuilding your business reputation can be difficult — but it's not impossible. Here's where to start.

MULTIBRIEFS EXCLUSIVE

Uncertainty is one thing you can count on

By Lloyd Princeton

One of the oft-repeated truisms in business circles is that the only constant is change. It’s not hard to see why. Rapid acceleration in technological innovation, communications, global commerce, and mass customization have forced businesses to be constantly on the watch for the next big or new thing and retool quickly to embrace it. Now, add to that not knowing when or whether you can operate your business or to what extent or with which staff.

MARKETING 101

Your customers have changed. Here's how to engage them again.

Forbes

The coronavirus shock has disrupted more than jobs, supply chains, and financial markets. Your customer has changed fundamentally, too. The number one task for many companies now is discovering where their B2C and B2B customers have moved to and re-engaging with them.

MULTIBRIEFS EXCLUSIVE

The virtual lunch: A new marketing tool to help boost your brand during COVID-19

By Lisa Mulcahy

As a digital marketer attempting to make the wisest pivots and adjustments possible in this pandemic age, you need to think outside the box. What's an original way to network, keep in touch with your existing customer base, and introduce a new demographic to your products and services? The virtual lunch. The concept is simple, so read on to find out how it can give your brand a boost.

TEACHING TIPS

How to improve teacher training for more successful remote learning

EdTech Magazine

When K–12 leaders implement expanded remote learning — whether at the start of the school year or as needed throughout the semester — teacher training will be crucial. The quick-fix tech training many schools offered in the spring will not provide the quality online teaching students need. The scramble to implement remote learning in March left many educators with no option but to learn, apply and teach with unfamiliar virtual tools. Now, educators must be able to navigate remote learning and be skilled in technology tools.

Feflecting on social media spend: When to shake up the marketing mix

AdAge

This year has ushered in a period of upheaval and recalibration. As consumers explore the societal issues surrounding them, a social reckoning has begun. Consumers are setting new standards for employers, brands and public figures and are closely watching who adheres to these expectations. Simply sharing a statement is not enough. Instead, brands must promote change by putting their money where their mouth is.

COA-APPROVED CONTINUING EDUCATION

EXAMINING YOUR CAREER OPTIONS IN A MEDICAL SETTING

This educational activity has been approved for 1.0 CEs. Exp. 9/2022. (Download articles and test).

LEARNING OBJECTIVES
After completion of this online course, the skin care professional will be able to:

Understand the skin needling process.
Understand the protocols and skin benefits of skin needling.

GET STARTED NOW ... Click here to download article and test.

Not a Member? Click Here

NCEA News

Connect with NCEA

Dennis Hall, Director of Publishing, 469-420-2656 | Download media kit
Rebecca Eberhardt, Senior Content Editor, CeM, 469-420-2608 | Contribute news

Susanne S. Warfield, NCEA Executive Director, 201-670-4100

National Coalition of Estheticians Association
484 Spring Avenue | Ridgewood, NJ 07450-4624 | 201-670-4100
For information | www.NCEACertified.org

Click here to unsubscribe.

Learn how to add us to your safe sender list so our emails get to your inbox.

ADVERTISE

PAST ISSUES

7701 Las Colinas Ridge, Ste. 800, Irving, TX, 75063