ppam Weekly Update MultiBriefs

How to build a buyer persona: A recipe for success

Successful businesses all have one thing in common: a deep understanding of their customers. But knowing who your customers are and knowing why they buy from you are two different things. One of the best ways to gain a deeper understanding of your customers is through...

source: By Reuben Yonatan
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The Specialty Graphic Imaging Association of Fairfax, Virginia, announced that Towel Specialties won the Gold Award for Excellence in Digital Decorating on Textiles. The winning entry was for beach towels that promoted “Froster Beverages”...

source: Towel Specialties

SAGE announces its 2017 supplier rating award winners. Each year, SAGE presents industry suppliers with A+ and A rating awards based on distributor ratings collected in SAGE Online, SAGE Web and SAGE Mobile, the industry’s most popular product research and business...

source: SAGE

Remember those mobile phone carrier commercials that used colored balls to represent the four big carriers? It was red for Verizon, blue for AT&T, yellow for Sprint, and pink for T-Mobile. Consumers didn't need explanations about...

source: MarketingProfs

While pumpkins may still be nestled on your doorstep, the rest of...

source: By Emma Fitzpatrick

If you're like most businesses, Facebook plays an integral role in your marketing. It's the place you...

source: By Emma Fitzpatrick

Whether you are just starting your business or you're 20 years in, cutting business expenses can go a long way in helping you become profitable. When you only look at the biggest costs to your company, the task can seem overwhelming. But the places where you can really...

source: American Express OPEN Forum


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