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Home   Training Calendar   Convention   Products   RV Learning Center   November 12, 2014


 



Society of Certified RV Professionals launches at RVDA convention
RVDA
RVDA’s new Society of Certified RV Professionals officially launched to a standing-room-only crowd at the 2014 RV Dealers International Convention/Expo on Nov. 10. Society chairman Rick Horsey detailed the organization’s goal of improving customer service through increased certification of RV professionals and its program for helping individuals achieve and retain certification. Horsey also recognized five employees who have kept their certifications for up to 21 years. More details about the society’s benefits and opportunities will be released later this week.
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Former Disney trainer Doug Lipp describes the Disney service mantra at RVDA convention
RVDA
Former Disney training guru Doug Lipp told RVDA convention attendees that customer satisfaction has to be earned every day by each company employee. He recounted how Walt Disney himself would ride the Jungle River Ride boats to monitor the crews and ensure that they gave a convincingly upbeat and enthusiastic performance on each trip — no matter how many times they’d done it before. Lipp was the keynote speaker during Tuesday’s general session at the 2014 RV Dealers International Convention/Expo in Las Vegas.
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RV industry helps makes 2015 economic outlook better than 2014
Bloomberg Businessweek
Yes, these are dangerous times, but there are good things happening, too. Like strong sales of recreational vehicles made in northern Indiana. "We're in the recovery — we're recovered," says Derald Bontrager, chairman of RVIA. "Obama visited this area three times. We were referred to as the 'white-hot center of the economy.’'" Bontrager, chief executive officer of family-owned Jayco in Middlebury, IN, predicts the industry will tie unit sales records in 2015 and break them in 2016, thanks to rising U.S. employment and continued low interest rates.
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Trailer home trend: Reporter's notebook
The New York Times
Steven Kurutz identifies a new trend in the Home section: People are investing in vintage travel trailers and transforming them in all kinds of ways. The trailer owners he spoke with talked about how economical they are — you're towing your hotel room — and how bonding it is for families to spend time together sleeping in a trailer.
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PRODUCT SHOWCASE
  RVLocksAndMore.Com

RVLOCKSANDMORE.COM introduces the Dealer Program! Join today for discounts on keys, locks , and RV related hardware. Let us supply your parts store needs.

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Winnebago motorhomes receive MotorHome Magazine Readers' Choice Awards
CNN Money
Winnebago Industries Inc., a leading U.S. RV manufacturer, will receive MotorHome Magazine's Readers' Choice Awards in all three motorhome classes. Winnebago is the top-selling brand in North America. According to MotorHome Magazine, Winnebago's Class C motorhomes were named as this year's Gold winner, while the Class A received Silver status, and the Class B received Bronze status in the publication’s third annual Readers' Choice Awards.
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Ford CEO kicks off production of new F-150
Fox Business
Ford Motor Co.'s redesigned F-150 began rolling off the assembly line Tuesday, putting the aluminum-bodied pickup trucks on pace to hit showrooms in December. Chief Executive Mark Fields says the nation’s second largest automaker by sales expects initial demand to be high. More than 225,000 people have submitted their contact info to receive updates about the 2015 F-150. More than 250,000 customers have built and priced their own F-150 online, the best early showing through 13 generations of the truck.
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Coast Distribution System has lowest price to sales ratio
Financial News Network
Coast Distribution System, which supplies accessories for recreational vehicles and pleasure boats in the United States and Canada, has the lowest price to sales per share ratio in the distributors industry. Over the past year, Coast has traded in a range of $1.65 to $4.56 and is now at $3.01, or 82 percent above that low. Often companies with the lowest ratio present the greatest value to investors.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

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As gas prices slide, U.S. car buyers go for size
Reuters
It's the automotive equivalent of Pavlov's bell: When gas is expensive, U.S. car owners try to downsize, but once pump prices ring down, they salivate over big pickups and SUVs. With gas prices dipping below $3 a gallon last month for the first time since December 2010, size is back in vogue."The migration to trucks will turn into a stampede if these gas prices go lower or stay low," says Mike Jackson, chief executive of AutoNation Inc, leading U.S. auto retailer. "Americans just love big."
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StoryCorps' tricked-out Airstream rolls into Dallas to record memories for posterity
CultureMap Dallas
If you've ever dreamed of telling your life story but never had anyone to listen, your wish has come true. StoryCorps, a national nonprofit organization dedicated to recording, preserving and sharing the stories of Americans, will do the job in its converted Airstream trailer outfitted with a recording studio. StoryCorps' interviews are designed to be conducted between two people who know and care about each other, with a little help from a trained facilitator.
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PRODUCT SHOWCASE
  HOSSPAD -Jack, Park, Level it!

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How to execute the 80/20 of your social media marketing
Business 2 Community
As a small business owner, you need to be ruthless with how you spend your time. Ditch marketing efforts that aren't paying off and adopt the Pareto principle — 20 percent of your effort leads to 80 percent of your results. Here's how to exponentially multiply your visibility, leads, revenue, and profit.
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Satisfied vs. delighted: Raising the customer experience bar
Fox Business
A customer experience rating of 4.8 out of 5 sounds pretty good, but recent findings show that customers who think their experience rates a full 5 are six times more likely to return and buy more. Similarly, another report says that customers whom you delight are five times more likely to give you repeat business than customers you simply satisfy. And customer loyalty compounds the customer delight factor significantly.
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Overcoming price objections: How to turn bellyachers into believers
By Fred Berns
When customers say the price is too high, too many sales professionals assume they have to start lowering the number. In fact, estimates are that 90 percent at some point offer to lower their price before they're asked to do so. Objections may simply be the prospect’s signal that he or she wants to keep talking. If your product is correctly priced, you should expect 15 to 20 percent of prospects to resist.
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Colby Horton, Vice President of Publishing, 469.420.2601
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