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Facebook changes will require 'more' from marketers
In the spirit of New Year's resolutions so pervasive in January, Facebook CEO Mark Zuckerberg recently announced his big goal for 2018: Putting the "social" back into social media. To do so, a new algorithm will emphasize posts from friends and family over viral videos...
As you're reading this, the country is still in the midst of the COVID-19 pandemic. In May, unemployment was as high as it has been since the Great Depression. But many of the country's nonessential businesses have begun opening their doors to customers, and some activities...
With the changes going on in the world right now, you may be rethinking how you do business. Shops struggling with reduced car counts are rethinking their estimates, and I’ve heard of and seen shops asking or writing for items on estimates that were “taken for...
SCWA is proud to announce a new award recognition for 2021 - the SCWA President's Award. This award will...
Running a business requires being open to new concepts and ideas. Whether it's a new product or a new marketing strategy, entrepreneurs must always be prepared to learn and grow through the years. Here's some tips and ideas from...
Google announced this past week that — from now until the end of September — advertisers who utilize Google My Business will not need to pay for promoted pins, calls, clicks, or give up portions of any sales resulting from...
When a tire slides relative to the road surface, whether skidding or spinning, bad things can happen — like accidents and riveting dash-cam videos. The engineering community first tackled the skidding problem, with an initial...
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