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SCWA 2015 Convention & Car Wash EXPO — REGISTER TODAY
Don’t miss the ENERGY – the EXPO and the EDUCATION of SCWA 2015 — Happening in Three Weeks!
We look forward to seeing you in Arlington!
Register To Attend: Attendee Registration
Hotel Information: SCWA Hotel Reservations
Karl Rove to Keynote SCWA 2015 Convention
SCWA is excited to announce Karl Rove will be the keynote speaker during the Monday morning session of the 2015 SCWA Convention & Car Wash EXPO.
Karl Rove — "The Architect" — One of the World's Foremost Political and Communication Strategists
Remember you must be registered to attend Karl's keynote. Click for registration: SCWA 2015 Convention & EXPO Registration
- Deputy Chief of Staff & Senior Advisor to President George W. Bush
- Credited with the 1994 & 1998 Texas gubernatorial victories of George W. Bush as well as Bush’s 2000 & 2004 successful Presidential Campaigns
- Current Fox News Contributor & Wall Street Journal Columnist
- Author of the New York Times Bestseller, "Courage & Consequence: My Life as a Conservative in the Fight".
- Eye Witness to 9/11 and Other World Shaping Events
Ten Top Reasons to EXPERIENCE the 2015 SCWA Convention & EXPO
Click the link below to see the Top 10 reasons why you have to be there at the 2015 SCWA Convention & EXPO!
Miss an issue of SCWA Today? Click here to visit the SCWA Today archive page.
Media mixology — Crafting the perfect publicity cocktail
Auto Laundry News
The hand-crafted cocktail has skyrocketed in popularity. From the bar room to the boardroom, a different brand of mixology is taking place: the meticulously designed publicity campaign. All beneficial and lucrative PR strategies are devised like a classic cocktail, with an emphasis on industry standards, creative execution, and an array of unique approaches that parallel the goals — or tastes — of the business or individual. There are many different options to consider when concocting the perfect publicity campaign, but it is paramount to remember that in order to achieve the desired result, the mix of media must be just right.
Danny's Family Car Wash is now called Jacksons
The Arizona Republic
Jacksons Food Stores has purchased 13 car washes, 11 convenience stores and other assets of Danny's Family Car Wash. The locations, all in the Phoenix area, have changed their name to Jacksons, the Idaho-based Jacksons states on its website, jacksonsfoodstores.com. The embattled Danny's car wash company has made headlines for several years.
From rags to riches with towels
Professional Carwashing & Detailing
A specific task such as selecting the type of towel for a detailing job can mean the difference between a job well done and a job gone wrong. "Just like other skill trades, detailing requires the perfect tool for every task," explains Byron Gartland, president of Beautiful Rags. "The primary tool in this case tends to be a premium body towel." Although purchasing towels in general is normally a lower expense in the detailing business compared to other equipment and technologies, there are high quality and low quality towels. And regardless of overall affordability, detailers must know the difference and be willing to pay a little more for better value and efficiency.
Missed last week's issue? See which articles your colleagues read most.
Texas drought persists through rainy winter
The Texas drought continues, reports The Eagle newspaper. A rainy winter failed to bring full reprieve, and about 40 percent of the Lone Star State remains in drought. What's worse: El Niño, the global weather phenomenon that just last summer promised to refill statewide reservoirs come winter, doesn't appear to be coming at all.
Automakers recall 2.1 million vehicles for faulty air bags
The auto industry's troubles with air bags deepened Jan. 31 when federal regulators said three major carmakers will recall 2.1 million older vehicles. Toyota, Chrysler and Honda vehicles are being recalled for a second fix for faulty air bags that may inadvertently inflate while the car is running. The recall includes some Acura MDX, Dodge Viper, Jeep Grand Cherokee, Honda Odyssey, Pontiac Vibe, Toyota Corolla and Toyota Avalon models made from 2002 to 2004.
Looking to get published this year?
In an effort to enhance the overall content of SCWA Today, we'd like to include peer-written articles in future editions. As a member of SCWA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this experience with your peers through well-written commentary. Make 2015 the year you get published as an expert in your field! Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
Labor audit: Guilty until proven innocent
Labor Audits will be a topic at the 2015 SCWA Convention
Auto Laundry News
Ask nearly any car wash owner the top three things they fear most. Death and disease rarely make the list. Most, even while tripping over themselves to do things by the book, maintain a stronger fear of government inspections and audits than they do their own mortality. Anthony Analetto recently got a call from one such operator after receiving an ominous letter from the U.S. Department of Labor. Less than two years ago he and some partners bought an old full serve and converted it to an express exterior with free vacuums. The dilemma facing any business owner in this situation is that it’s entirely possible to be doing something punishable without meaning to.
Working with OSHA in the new year
Professional Carwashing & Detailing
Safety hazards are almost inevitable in a carwash environment. Wet surfaces and mechanical equipment present a constant need for employee training and awareness while on the job. Insurance, security cameras and other safeguards can help keep employees safe and aid in dealing with accidents when they occur. The Occupational Safety Hazard Administration is another piece of the puzzle when it comes to safety. Rules and regulations can change from year to year, and OSHA protocol is no different. Professional Carwashing & Detailing has compiled information to help you navigate changes for 2015 as well as avoid workplace accidents, unsafe working conditions and hefty OSHA fines levied for violations.
How to make a great first impression on new employees
By Mel Kleiman
Does your company have an new-hire orientation program? Does your department? Have you reviewed it for content and effectiveness? If you're not in charge of orientation, drop in on what goes on there. There are lots of good reasons why you should. First impressions are lasting and, because of this, the key to employee retention is new-employee orientation. A new hire will never be more enthusiastic, hopeful and energetic than during the first few days on the job.
Colby Horton, Vice President of Publishing, 469.420.2601
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Ross Lancaster, Senior Content Editor, 469.420.2697
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