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One week until tee time!
SCWA 2014 Wade Welch Memorial Golf Classic
May 21, 2014
La Cantera Golf Resort – Palmer Course
San Antonio, Texas
Register Today!

Don't Miss a Day of Golf, Fun, Food and Great Prizes with Your Car Wash Friends!

2014 SCWA Golf Classic Registration

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INDUSTRY NEWS relaunching under new ownership
By Ryan Carlson and Perry Powell
Years ago I created a podcast and a blog all about the car wash industry, customer loyalty, marketing, and brought together each week a panel of experts from within the wash industry to discuss news, events, and best practices that owners and operators could benefit from. In an effort to continue the work I began in the car wash industry, I am pleased to announce the transfer of the WashIdeas site into the knowledgeable hands (and brain) of Perry Powell.

As many of you know, Perry has worked for many years in the car wash industry helping business owners truly understand how their business works. Perry was the first sign consultant that I'd ever met that used neurological science to create menu signs to influence human behavior and buying habits. His career has taken him through a variety of sign, sales, marketing, and business matters pertinent to the car wash industry. I learned a lot from Perry and others like him as a result of my work on WashIdeas.

On Monday, June 2, 2014 Perry will launch an entirely new WashIdeas website reflecting his vision and expertise within the wash industry.

I encourage you to participate in this new venture as I am sure that Perry will provide very useful information for you all.

Thank you again for the time we shared, it was truly a highpoint in my career in the wash industry - to this day I still slow down and rubberneck when driving by a car wash facility.


Ryan Carlson

To all my car wash colleagues, I am grateful for the time I have spent in the industry and the friends I have made through the years, not the least of which, is Ryan Carlson. Our industry is not the better for his absence!

I look forward to advancing the concept, first conceived by Ryan, and placing my own fingerprints on the effort!

Those interested are able to visit the current site and sign up for the upcoming announcements and be notified of the launch on the current site,

Please stay tuned for the June 2 launch and if you will share this news with others.

Thank You,

Perry Powell

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Leveraging a daily deal promotion in your business
Small Business Trends
You can grow a business through daily deal sites such as Living Social and Groupon, but you should not participate on a deal site unless you know you can reach a target customer that will return and buy again. The following are four things to consider when leveraging a daily deal promotion in your small business.
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Dryers: Choosing the right equipment for you and your customers
Auto Laundry
The drying system is considered by many to be one of the most vital parts of any successful car wash. When customers exit the wash, they not only expect to see a clean vehicle, but one that is also dried thoroughly. On the other hand, operators need to keep costs down while still fulfilling customer expectations. The majority of energy consumption in most car wash operations will be through the use of this vital drying system. Between the horsepower of the blower motors, constant starts and stops, and even the age of the dryer system there are many issues that factor into the energy cost. Making use of the right dryer system now, will keep customers coming back and can help save you money for years to come.
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Looking for similar articles? Search here, keyword(s): Car wash equipment.

Is it time to re-sign?
By Perry Powell
Are your business signs keeping up with the times? What does it take to make a good sign great? These are two important questions to keep at the fore frontier of strategic planning, for remaining relevant as markets change and new competitors with new business models enter your community. Retrofitting your signs is a great way to remain relevant in your consumers' minds. Updating your old signs will breathe new life into your location.
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Car wash burglaries perhaps not committed by same person, police now say
VideoBrief New video has surfaced of East Texas car wash burglaries, which police now say may not have all been committed by the same person. A burglar, or burglars, have hit a dozen times at selected businesses in Longview over the past month. Several times two car washes on Pine Tree Rd. were hit, as was another one on Gilmer Road. In two cases now, the suspect has been caught on tape, and some are questioning whether it is the same person, or possibly a ring.
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Automotive lightweighting applications — the path ahead
By Don Rosato
Innovative materials together with new production methods and reinforcing structures will play an important role in reducing vehicle weight. Lower vehicle weight not only improves fuel efficiency but also reduces the load on the brakes and suspension systems.

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Deduct or capitalize: Newer new rules for repair costs
Auto Laundry
Since the inception of the Internal Revenue Code, the IRS and car wash operators and other business owners have been at odds over whether expenditures are currently deductible or whether they must be capitalized and recovered through depreciation over time.

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Car wash business booming in spring weather
Tree pollen levels are high in the Brazos Valley and they're horrible for us allergy sufferers, but there's one business that loves pollen season and that's car washes. It's probably obvious their business goes up in the spring, but just how much it does may surprise you.

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Share your expertise with others
In an effort to enhance the overall content of SCWA Today, we'd like to include peer-written articles in future editions. As a member of SCWA, your knowledge and experience in the industry can be of great help to your fellow members. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit, and our group of talented editors can help with final edits. The only true stipulation we have is that you don't promote a specific product or service. It's not to say that you can't mention new technology or a new procedure associated with a specific company, but the article can't be an advertorial. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Car wash helps water shortage problem
VideoBriefWorthington, Minnesota continues to restrict all non-essential uses of water. One popular Worthington car wash is doing its part to save water before the well runs dry. Jesse Raudenbush, the general manager of Bob and Steve's Shell gas station and car wash, has been following stories in the news about the water shortage in Worthington and decided he wanted to do his part to conserve by removing the top two washes. Now he's saving water, but losing money. When water is at a premium, getting the works at this car wash is not an option.
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See related story: What's the magic number on Texas' water needs? (The Texas Tribune)

Dr. Joseph Enning, car wash innovator, has passed away
Professional Carwashing & Detailing
Dr. Joseph Enning's son, Richard Enning, sent out a message to those within the car wash industry about his father's passing on May 8:

"On behalf of our whole family I have to inform you that my father passed away last night at the age of 85.

After a long fight against prostate cancer he finally slept away in peace. He was the center of our business and family life.

We will miss him desperately.

Richard with Beate,
Raoul and Annette"

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Car-sharing, GPS data changing transportation patterns
Contra Costa Times
Why drive a car when you can tap out a ride on your smartphone and get picked up in minutes. Need to drive? Rent a car by the hour and then leave it on the street when you're done with it. It seems the internal combustion engine is going the way of the horse and buggy these days as automakers are currently working on affordable, battery-powered models that travels hundreds of miles on a single charge. These innovative transportation models are part of what one UCLA urban transportation expert calls "a brave new world" that puts traditional transportation thinking on its ear.
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Ordering food at the gas pump
Professional Carwashing & Detailing
With six in 10 fuel customers paying at the pump, and only four in 10 fuel customers making a purchase at a c-store, gas stations are looking for new ways to engage customers, according to Zarco USA has begun offering a service for made-to-order sandwiches at the pump to increase customer interest in entering the c-store. The company uses "ruggedized tablets" that allow customers to interact with an application to order food. Future versions of the software will allow customers to pay for food services at the pump. The company also has bigger plans for the application, notes the article, including selling oil-changes and possibly even clothing at the pump.
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Missed last week's issue? See which articles your colleagues read most.

    Trio of thieves hit car wash (KZTV-TV)
7 musts of customer service on social media (Entrepreneur)
Stop making horrible digital marketing mistakes (Memeburn)

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Colby Horton, Vice President of Publishing, 469.420.2601
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