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SCWA NEWS


SCWA On the Road Again — Denver Car Wash Tour
Join us Aug. 19 in Denver, Colorado, at the Sheraton Denver West for a full day of car wash touring - round table discussions and reception.

Click here to REGISTER TODAY!

Interested in Sponsorships? Call SCWA Today 800-440-0644

Group rate deadline: July 31

Hotel reservation link

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INDUSTRY NEWS


Buying from small businesses is important
Small Business Trends
You may be happy to know that the majority of people think it's important to frequent and buy from small businesses. An annual survey conducted by The UPS Store found that 94 percent of Americans believe shopping at small businesses is important. And 90 percent of the people responding to The UPS Store survey believe that small businesses are important to the economy. In addition to those numbers, The UPS Store found that more Americans are willing to spend more and go further to support small businesses in their communities.
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A wave of technology will soon crash upon the auto industry
By Ryan Clark
The Obama administration recently pledged that all new automobiles would soon be required to have vehicle-to-vehicle communication technology that allows cars to "talk" to each other. Google has also been making serious advances toward the development of a "self-driving" car. The closer these science fiction-borne concepts come to reality, the more individuals within the car industry — from collision and repair technicians to automotive salespeople — will need to be aware of the numerous changes to every aspect of the automotive world.
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How personal credit affects small business borrowing
Small Business Trends
Unlike the CEOs of major public companies, whose personal financial situation has little effect on their companies' borrowing, if you are a small business owner, your personal credit is a major factor influencing your company's access to capital. The power of personal credit scores to predict small business loan repayment, the legal structure of many small businesses, and small business owners' use of personal guarantees and personal borrowing to finance business operations, all link small business owners' personal credit to their companies' access to capital.
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Looking for similar articles? Search here, keyword(s): Small business loans.


RFID and the new car wash equation
Professional Carwashing & Detailing
Technology never takes place in a vacuum. Sooner or later, every new breakthrough has a ripple effect that changes things in ways that few imagined when that innovation was introduced. Close to home, some believe that a new technology is rapidly reshaping the way car wash operators evaluate their own businesses and interact with customers. This new technology is Radio Frequency Identification or RFID for short. For those of you who aren't 100 percent familiar with it, RFID is a technology that, in the case of the car wash industry, uses radio waves and tags placed on vehicle windshields to identify customers as they approach a self-pay station.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Clean cars make us happy
BT
A clean car makes us feel happier and 3 out of 4 drivers say a spotless car makes them feel better about themselves. In a survey by car wash specialists IMO, 74 percent of drivers reported a shiny car was a quick way to make themselves happier.

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Building a loyalty program that works
Business 2 Community
Loyalty programs should, and really must, go beyond a "get the 10th free" punch card or another piece of cheap plastic cluttering up a wallet. Luckily, establishing a loyalty program that's effective for your business and customers both doesn't have to be that complicated if you keep a few things in mind.

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Wichita Falls' car washes shutdown 2 days
KFDX-TV
Stage 5 is now in effect as lakes hit 25 percent this past week. The new restrictions will not affect residents as much as stage 3 and 4 but could have an impact on some businesses as pools cannot be filled with city water and car washes must shut down two days a week.

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10 mobile credit card processing myths busted
Business News Daily
Although mobile payment adoption has been slow, consumers are steadily shifting their preferences as an increasing number of merchants implement mobile payment technologies (made easier and more accessible by major mobile payment players such as Square and PayPal). To stay competitive, it's more important than ever for small businesses to stay current and understand where mobile payment technology is headed.
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Eco-columnist finds professional car washing is the environmentally friendly way to go
Central Kentucky News via Professional Carwashing & Detailing
Professional car washing is the environmentally friendly way to wash your vehicle, as one eco-columnist recently discovered, according to Central Kentucky News. "What I found out really surprised me," wrote Amanda Wheeler in her column. "In order to limit how much water you use and other environmental impacts from washing your car, the best option isn't to wash it at home, it's to take it to a commercial car wash." Professional car washes, Wheeler goes onto write, maximize water efficiency to not hurt their bottom line.
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Be loyal to customers, and they will be loyal to you
Business 2 Community
Many companies constantly wonder how they can instill loyalty in their customers … how customers can be encouraged to come back to their business time and time again. Is it in the quality of products supplied? The speed of the service? But it's actually very simple: if you express loyalty towards your customers, they will be loyal in return. It doesn't have to involve a complex strategy — just a simple intention to make the first move.
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Want more revenue? Try impulse sales items
Professional Carwashing & Detailing
Once you have a customer at your car wash, there are numerous things that can be done to generate added revenue and leave them satisfied with additional purchases. The impulse buys market is always evolving, and there are also many standard practices that can be used to optimize the customer experience, and make them want to come back for more.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Washes lose energy costs, gain savings with LED lighting
(Professional Carwashing & Detailing)
Check out the hottest cars you've never seen (USA Today)

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SCWA Today
Colby Horton, Vice President of Publishing, 469.420.2601
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Lisa Smith, Senior Content Editor, 469.420.2644  
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