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SCWA NEWS


The Southwest Car Wash Association is 'On the Road Again - August 13'
SCWA
Join SCWA on Aug. 13 in Lubbock for the next Regional Meeting & Car Wash Tour. Click here to register for a day filled with round table discussions on subjects like water restrictions and marketing your car wash; along with a tour of several Lubbock car washes that will highlight the different business and operational models.
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INDUSTRY NEWS


Products change. What about consumer needs?
Professional Carwashing & Detailing
Be careful how you respond to this simple question. For many operators, your first answer may not be the best one, at least the best answer if your goal is to maximize your car wash revenues. "What business are you really in?" A good and acceptable answer, of course, is that you are in the car wash business. But that initial statement restricts your vision and mission, doesn't it? Wouldn't it be better to define your business, not in terms of your product, a physical, stand-alone car wash, but more accurately, define your business in terms of the variety of customers that you serve?
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Looking for similar articles? Search here, keyword: Consumer needs.


7 easy ways to increase your income with past clients
By Sydni Craig-Hart
Studies consistently show that clients who have purchased from you once are likely to do so again if they are given the opportunity to do so. In fact, Inc. magazine says that "Acquiring new customers is expensive (5 to 10 times the cost of retaining an existing one), and the average spend of a repeat customer is a whopping 67 percent more than a new one." If you take a moment to think back on your best client experiences, the ones that got best results and who you enjoyed working with the most, wouldn't it be great to have the opportunity to work with them again?
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Industry Pulse: Do you make sincere efforts to stay in touch with past clients?
ANSWER NOW

Previous Industry Pulse: Do you employ contract/freelance workers?
SEE RESULTS


Washing your car at home can do more harm than good
Idaho State Journal
Whether a Saturday morning ritual or a charity fundraiser, washing vehicles on driveways, parking lots and streets can do far more harm than good. That's because the dirty water entering storm drains from pavement washing does not undergo treatment before it is discharged. A study by the city of Federal Way, Wash., found that residential car washing led to numerous pollutants being released each year into the city's storm sewer system, including 190 gallons of gasoline, diesel and motor oil; 400 pounds of phosphorus and nitrogen; and 60 pounds of ammonia. With more than 300 million registered passenger vehicles in North America, the pollution is sizable. So is it possible to keep your vehicle clean and protect the environment at the same time?
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Lending is up, but loans are skimpier
The Wall Street Journal
Small-business lending activity is on the rise, but the size of loans is shrinking, new data show. The total number of small-business loans jumped up 10.4 percent last year, according to a recent report released by the U.S. Small Business Administration's Office of Advocacy. The new numbers suggest that small businesses are still cautious about taking on debt, and that many banks are still struggling to recover from the financial crisis.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
The 4 keys to killer customer service
TIME
The secret to a loyal customer base is no secret at all: Great customer service will bring them back every time. Here's what you need to know.

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Mister Car Wash acquires Bubbles Car Wash chain
Professional Carwashing & Detailing
Mister Car Wash has acquired the Bubbles Car Wash chain which operated 13 locations in Houston, Texas. According to the press release, Mister Car Wash now operates 122 car washes in the United States.

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How to actually empower customer service employees
Harvard Business Review
There is perhaps nothing as fundamental for organizations as customer service. Any company in a truly competitive market suffers an inevitable decline if it ignores this basic discipline for too long.

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Google Street View goes through car wash
Professional Carwashing & Detailing
Thanks to Google Maps people all over the world can see the inside of the Clean Freak car wash tunnel. Internet users recently discovered an Easter egg courtesy of Google, which the Google earth van takes its shots while getting cleaned at the Phoenix Arizona car wash.
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Climate change may intensify drought
Sci-Tech Today
In the Lone Star State, water has become such a Texas-size problem that some desperate residents do rain dances while others hope for tropical storms. Though drought has several causes, climate scientists say global warming is a long-term contributor that could be exacerbating conditions, especially in the already-arid Southwest.
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5 car maintenance myths and the money-saving truth
Fox News
There is no question that if you want your car to go the distance, you need to take care of it. But even with good intentions, you may be spending extra money on car care that isn't necessary. The following are five maintenance myths and the money-saving truth behind them.
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A quick guide to social customer service
Business 2 Community
The social media revolution has seen many businesses gladly embracing this culture of social customer service. However, not everyone is doing it right. It is well obvious that customers who resort to social media for customer service are likely to be more sophisticated than the traditional customer we have always known. As a result, it is best that social customer service be treated with care and efficiency to serve customers the best.
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Feasibility study: Supporting the decision making process
Auto Laundry News
In the way to making money in the car wash business, developers and investors take one of two paths: buy an existing business or start one from scratch. Starting from scratch is more difficult because there is no financial history to form the basis for financial projections to support external funding of the project. So to begin, the principals often prepare a concept study to arrive at a preliminary estimate of the total project cost. This estimate or budget would identify the assets and working capital needed to bring the project to a commercially viable state.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How to actually empower customer service employees (Harvard Business Review)
Reigniting the spark (Professional Carwashing & Detailing)
30 seconds for every customer service point of contact (Business 2 Community)
The 10 smartest things you can do every night (American Express OPEN Forum)
The 80/20 Rule: Apply it in your business (Auto Laundry News)

Don't be left behind. Click here to see what else you missed.


 


SCWA Today
Colby Horton, Vice President of Publishing, 469.420.2601
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Lisa Smith, Senior Content Editor, 469.420.2644  
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