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The Southwest Car Wash Association is 'On the Road Again - August 13'
SCWA
Join SCWA on Aug. 13 in Lubbock for the next Regional Meeting & Car Wash Tour. Click here to register for a day filled with round table discussions on subjects like water restrictions and marketing your car wash; along with a tour of several Lubbock car washes that will highlight the different business and operational models.
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INDUSTRY NEWS


Competitive edge: Keeping it requires more than producing a clean car
Auto Laundry News
Remember when washing cars was mainly about washing cars? What I mean is that if you delivered a good consistent service at a fair price you could go about your day reasonably certain that competitors would keep a fair distance. If you kept the facility clean and maintained and staff courteous, you could anticipate your business would grow and capture an increasing percentage of customers passing by. Advertise some coupons, and you’d expect to get a spike in volume. In the good old days, putting out a clean car and treating customers well was enough. Today's technology however is raising that bar fast.
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Economy of the squeegee: Carwasheros organizing across the country
Truthout
In major urban centers, car washing is an industry that relies on full-time labor. Like many other low-wage jobs in the American service economy, the workers who perform this labor are mainly adults with families to support, and they are often recent immigrants. Once considered unorganizable, the "carwasheros" (as the car wash employees call themselves) are now standing up. They are demanding to be taken seriously as employees who shouldn't be expected to survive on a teenager's summer salary.
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The most important employment documents
By D. Albert Brannen
Employment litigation can be expensive and time-consuming. An employer's success or failure in defending itself can turn on the law or the facts. Employers cannot do too much to change the law that applies to any given case. But, experience shows that employers can do a lot to shape the facts and to improve their position in employment litigation. Most of the time, this shaping of the facts depends on the documentation. Moreover, while the particular facts may be different from case to case, the same types of documents are at issue in nearly every employment law case.
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Industry Pulse: Does your company use these documents and procedures when dealing with employment issues?
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Previous Industry Pulse: Do you make sincere efforts to stay in touch with past clients?
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
5 tricks for making smarter decisions
American Express OPEN Forum
If you leave your decisions up to chance or make snap judgments you often regret, you are ruining your business. The good news is that we can learn to improve our decision-making skills.

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7 easy ways to increase your income with past clients
By Sydni Craig-Hart
Studies consistently show that clients who have purchased from you once are likely to do so again if they are given the opportunity to do so.

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The 4 keys to killer customer service
TIME
The secret to a loyal customer base is no secret at all: Great customer service will bring them back every time. Here's what you need to know.

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2 robberies at NLR car wash net 3 arrests
Arkansas Online
Two robberies at the same car wash in North Little Rock, Ark., resulted in the arrests of three Missouri men. The incidents occurred Sunday night and early Monday morning at Splash Time Car Wash, located at 3624 JFK Blvd., according to a statement from the North Little Rock Police Department.
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Voters to decide tapping Texas' rainy day fund
The Associated Press via Houston Chronicle
Voters are being asked to use money from the state rainy day fund for transportation projects in a new amendment going through the Legislature now. Once approved, this amendment would join another that would take money from the fund for water projects as well.
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The chicken or the egg?
Professional Carwashing & Detailing
Many topics for popular discussion are mindless, and should be ignored. Does anyone really care which came first, the chicken or the egg? Some might ask, for instance, which comes first, customers or marketing? To be sure, you can have one without the other. But do not become a sad and sorry victim to a once-popular but now outdated industry maxim: Build your wash and consumers will find it.
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Looking for similar articles? Search here, keyword: Marketing plan.




Why it's critical that you test your disaster recovery plans
Business 2 Community
As a rule of thumb, a small- or mid-sized business should test its disaster recovery plan at least yearly, or any time the business undergoes a major change. However, most businesses are unprepared for common disasters such as floods, hurricanes and cyberattacks. A recent survey suggests that 17 percent of businesses never test their disaster plans and one-third test only once a year. When they do test, 81 percent of respondents report problems, and 11 percent encounter major problems or "complete failure."
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Social media tips for your business
Fort Worth Star-Telegram
Not tweeting yet? If your small business doesn't have a social media presence, you may be missing out on building brand loyalty with your customers or attracting new ones. "Social media is where the eyeballs are and that's where you want to be," says Steve Strauss, a small business author. "You can build your brand and establish it." So which social media site should you use?
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The 4 keys to killer customer service (TIME)
Products change. What about consumer needs? (Professional Carwashing & Detailing)
7 easy ways to increase your income with past clients (By Sydni Craig-Hart)
5 car maintenance myths and the money-saving truth (Fox News)

Don't be left behind. Click here to see what else you missed.


 


SCWA Today
Colby Horton, Vice President of Publishing, 469.420.2601
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Lisa Smith, Senior Content Editor, 469.420.2644  
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