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Save the date!
Mark your calendars NOW for the next SCWA Car Wash Tour on Oct. 29, in North Texas.
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INDUSTRY NEWS


Dallas car wash owner frustrated as city's road work scares off customers
WFAA-TV via KHOU-TV
VideoBriefPeople go to White Star Car Wash to rinse their cars of grit and grime, but once they've paid their money and are ready to leave, what they encounter is gravel and dust. "Who's going to wash their car and then have to go back over that? It doesn't make sense," said Les Spears, who works at the car wash. Spears also said it doesn’t make sense to him that it has taken the city more than a year to finish this road work.
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Influence is the new TV ad: Marketing your brand through thought leadership
By Mitchell Levy
Television ad effectiveness isn't what it used to be. While market research has allowed for more accurate ad placement, businesses are not getting the returns they need without dumping millions of dollars on primetime spots. Marketers didn't have a choice 20 years ago. But now, the marketing landscape has changed enough to give the most forward-thinking companies a fighting chance. The answer? Thought leadership.
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Big improvements — small investments: Making the most of your site on a budget
Auto Laundry News
Consumer confidence is at a five-year high, unemployment is at its lowest since 2008, and businesses are investing again — in employees, site improvements, capital equipment, new and improved products, and more expansive marketing efforts. For existing car wash operators, the time to attract these newly confident customers is now.
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Looking for similar articles? Search here, keyword(s): Business investing.


Excessive water consumption puts American businesses at risk
Earth Techling
Waste is the mortal enemy of a successful business. Many "pro-business" politicians like to complain about how regulations meant to conserve natural resources is bad for the economy, but smart business owners know that using resources wisely is a short-cut to bigger profits.
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FEATURED ARTICLE
TRENDING ARTICLE
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4 changes to work-life balance with the highest ROI
American Express OPEN Forum
It's probably the most common lie of modern time management: "I wish I could find the time to get enough exercise/sleep/get organized." Let's calculate the return-on-investment of a few of the things you'd love to have more time for. Do they really pay off?

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Former Danny's car wash worker confirms allegations
KSAZ-TV
More than 200 people are being told by federal investigators that their identities may have been stolen and used by Danny's Family Car Washes in that alleged immigration fraud scheme.

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National Pride acquires Car Wash Superstore
Professional Carwashing & Detailing
National Pride Equipment, which is based in Ashland, Ohio, has acquired the assets of Internet and catalog car wash parts distributor Car Wash Superstore, according to an annoucement made exclusively to PC&D.

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Louisiana car wash burglar leaves empty-handed
The Advocate
A would-be thief armed with a backpack full of tools, including an acetylene torch and hydraulic jack, recently fled a car wash in Central with nothing to show for it after spending more than three hours on the premises. Stuart Carter, owner of the Geaux Clean Car Wash on Wax Road, said nothing was missing, but the burglar caused about $1,600 in damage to the business.
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Car culture and driving on the decline in America
The Associated Press via The Day
Though it was on the rise for years, vehicle use in America peaked in 2007. Despite a growing population and an economy on the mend, the Federal Highway Administration recently reported that travel in the first half of 2013 was down a little, showing that the trend is continuing.
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Mighty Max Express car, dog wash opens
Journal Gazette & Times-Courier
Brothers Mark and Matthew Jackson certainly aren't strangers to working with family. So when they decided to open Mighty Max Express Car Wash and Dog Wash in Mattoon, Ill., it seemed to be a fitting business move. The automated tunnel car wash is the only one of its kind in Coles County, said Mark Jackson.
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IRS hikes small business tax breaks under health reform
TheStreet
There's little doubt that many business owners are confused about health reform. A recent survey by the U.S. Chamber of Commerce indicated that about a quarter of employers didn't fully know their responsibilities under the Patient Protection and Affordable Care Act. To that end, the IRS in late August issued new ACA regulations affecting smaller businesses, those with fewer than 25 employees who make an average wage of less than $50,000 a year, clarifying which employers would qualify for tax credits.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    National Pride acquires Car Wash Superstore (Professional Carwashing & Detailing)
Car wash polishes off 2nd location (Denton Record-Chronicle)
Handling bad online reviews for your small business (Small Business Trends)
5 ways to manage your time more effectively (By Karen Childress)
Good, better, or best? — intuitive wash package naming (Auto Laundry News)

Don't be left behind. Click here to see what else you missed.


 


SCWA Today
Colby Horton, Vice President of Publishing, 469.420.2601
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