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Special Invitation

SCWA Colorado Car Wash Meeting
December 4, 2014 at 7 pm
Cinzzettis Italian Restaurant

281 W. 104th Avenue
Northglenn, CO
(303) 451-7300

Cinzzettis in Denver

We will be joined by Rick Alvarado from Denver Water who will announce the completion of the SCWA — Denver Water partnership. Come learn how you can become a partner; be recognized on the Denver Water and SCWA websites; save water — plus other benefits.

SCWA Executive Director Chuck Space will join us to highlight the 2015 SCWA Convention & Car Wash EXPO, February 22-24, 2015 plus discuss the location of the August 2015 Car Wash Tour in Colorado.

To register please call the SCWA Headquarters 800-440-0644.

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INDUSTRY NEWS


Create new opportunities with cross-marketing
Professional Carwashing & Detailing
Signage, coupons and loyalty programs can be effective ways to increase customer traffic, but other opportunities exist that can expand a car wash’s customer base even more. Cross-marketing allows a car wash or detail business to team up "with other compatible businesses to share promotional expenses or develop promotional programs," says Jeff Dyson, vice president of Kooler Ice. Secondary income streams also allow other products to be marketed with a car wash business, he says.
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Colorado conservation board approves draft water plan
The Aspen Times
The Colorado Water Conservation Board approved a draft Colorado water plan Nov. 19 and, after minor revisions, will send it to Gov. John Hickenlooper by Dec. 10. "Now there is a product for Colorado to talk about, where we got it right, where we didn’t get it right," said James Eklund, the director of the Water Conservation Board, which is a state agency charged with drought planning, water-supply planning and water-project financing.
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Can new, complex cars survive the car wash?
MarketWatch
Once, the hardest part to get right was lining up the driver's side wheel with the conveyor track. Nowadays, the difficulties of getting a car cleaned at the local automatic car wash are increasing, varied and of a far more complex — and sometimes perplexing — nature. The proliferation of automotive technology features has thrown a wrench into the mix, with push-button ignitions, keyless entry, smart transmissions, active safety systems and anti-theft features causing headaches for an industry more accustomed to trying not to snap off antennas or mangle your wipers.
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Looking to share your expertise?
MultiBriefs
In an effort to enhance the overall content of SCWA Today, we'd like to include peer-written articles in future editions. As a member of SCWA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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5 strategies to ensure family business success
Professional Carwashing & Detailing
Nonfamily businesses can learn a lot from family businesses, says Henry Hutcheson, a certified Family Business Advisor and founder of Family Business USA consultancy. "Family businesses outperformed nonfamily businesses during the boom years leading up to the 2008 recession, and during the 2001 and 2008 recession years," according to a recent Harvard Business Review Study. Hutcheson notes that family businesses were less likely to lay off workers during lean times, and they were more likely to maintain an emphasis on socially responsible programs.
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Web design tips for beginners to drive traffic to your website
Small Business Trends
These days, your business needs an online presence. It is an important component in the process of marketing your business to an online audience. The primary objective when building a website is to market your products and services. And for that, it is essential to ensure a maximum number of people visit your website.
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US auto regulator seeks nationwide recall of Takata air bags
Reuters
The U.S. auto safety regulator has told Japanese supplier Takata Corp. and five automakers to expand nationwide a regional recall of potentially lethal air bags, increasing pressure on the industry to move faster in a growing scandal. The National Highway Traffic Safety Administration also scolded Takata for what it called "an unwillingness to move forward" on a nationwide recall, and said the company needs to be open with the U.S. public about the risks of its air bags.
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Report: EPA Power Plan would save Texas water
The Texas Tribune
As state regulators fret about how President Obama’s effort to combat climate change would affect the Texas power grid, a new study says the rules would be simpler to adopt than those regulators suggest — and that it would save the state billions of gallons of water annually. In an analysis released Nov. 19, CNA Corporation, a nonprofit research group based in Arlington, Virginia, said the federal proposal — which requires states to shift from coal power to cut carbon emissions — would slash water use in the Texas power sector by 21 percent.
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SCWA Today
Colby Horton, Vice President of Publishing, 469.420.2601
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