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SCWA NEWS


Karl Rove to Keynote SCWA 2015 Convention

SCWA is excited to announce Karl Rove will be the keynote speaker during the Monday morning session of the 2015 SCWA Convention & Car Wash EXPO.

Karl Rove — "The Architect" One of the World's Foremost Political and Communication Strategists
  • Deputy Chief of Staff & Senior Advisor to President George W. Bush
  • Credited with the 1994 & 1998 Texas gubernatorial victories of George W. Bush as well as Bush’s 2000 & 2004 successful Presidential Campaigns
  • Current Fox News Contributor & Wall Street Journal Columnist
  • Author of the New York Times Bestseller, "Courage & Consequence: My Life as a Conservative in the Fight".
  • Eye Witness to 9/11 and Other World Shaping Events
Remember you must be registered to attend Karl's keynote. Click for registration: SCWA 2015 Convention & EXPO Registration

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Don't Miss Out!

Reserve Your Booth Today: 2015 SCWA Booth Reservation

Register To Attend: Attendee Registration

Hotel Information: SCWA Hotel Reservations

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INDUSTRY NEWS


Starting a car wash: How to craft a memorable mission statement
Professional Carwashing & Detailing
Every company should have a mission statement that describes its purpose and lets customers and the public know what the business is selling. "A meaningful mission statement can also distinguish a company from its competitors, suggest potential directions for future growth and provide team members with a common goal to work toward," according to Chuck Cohn, CEO and founder of Varsity Tours, as well as contributor to Entrepreneur magazine. Cohn has found four techniques useful when developing a mission statement.
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Danny's Family Car Wash ex-owner gets 1 year in prison
The Arizona Republic
A federal judge sentenced the former owner of an Arizona car wash chain to 12 months and one day in prison and 12 months of home detention for illegal hiring.
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How underground sensors in Texas will help NASA predict drought and floods
KUT-FM via KWBU-FM
Dr. Todd Caldwell and his team have dug a pit and they’re connecting wires and setting up a tripod monitoring station, but they’ve run into some trouble. "You see the sensors have about a 15 centimeter-long tine that’s thin metal, and we have to push those into the clay when it’s dry. This is kind of set up like a concert," Caldwell says. "So, we have to push really hard to get them in, so we’re struggling a bit right now…" The tines measure the how much water is in the soil. That information travels on buried wires to the tripod. It gathers more data. The monitors will be used to reveal more about global weather patterns as well.
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GM recalls more than 300,000 SUVs, sedans for headlamps that go dark
Automotive News
General Motors is recalling 316,357 older-model SUVs and sedans for a problem with malfunctioning headlamps. The recall covers 2006-07 Chevrolet TrailBlazer and GMC Envoy SUVs; 2006 TrailBlazer EXT and Envoy XL; 2006-07 Buick Rainier SUVs; 2006-09 Buick LaCrosse sedans; 2006-08 Saab 9-7X SUVs; and 2006-08 Isuzu Ascender SUVs.
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Zwolle, Louisiana, rehab program changing lives 1 car wash at a time
KSLA-TV
A Zwolle, Louisiana, rehab program is changing people's lives one car wash at a time. Mark Rivers is the pastor and founder of New Creation Church. He runs the Holy Water Car Wash and the program that it's affiliated with. Rivers founded the rehab program, and he approaches his ministry with plenty of personal experience.
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The secret formula to better content ideas
Small Business Trends
Everyone knows that content is king. The U.K. consulting firm Content+ found that having a blog gives sites 434 percent more indexed pages and 97 percent more indexed links. Combined with the fact that the Pew Research Center reported in 2010 that 58 percent of U.S. Internet users research products and services online, it’s easy to see why having a branded content strategy is important. Unfortunately, a lot of the content being created today is — well, terrible. It’s being put out without targeting, without strategy, and without quality control.
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Police seek suspect in 2011 car wash killing
San Antonio Express-News
San Antonio police are searching for a suspected gunman who shot and killed a man in 2011 on the city's East Side. According to police, Faustino Alonso, 59, was washing his truck at a car wash in the 1000 block of Gibbs Street Dec. 16 when he was killed. Authorities said many people were in the area at the time of the shooting, and that they believe there are witnesses who have yet to come forward.
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SCWA Today
Colby Horton, Vice President of Publishing, 469.420.2601
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Ross Lancaster, Senior Content Editor, 469.420.2697  
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