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YouTube helping dermatologists connect directly with the public
YouTube is not just helping people watch latest football World Cup highlights, it also has become a popular ground for researchers, journals and health advocates to connect directly with the public on topics of skin cancer and prevention. A new study queried YouTube for search terms related to dermatology including "sun protection, skin cancer, skin cancer awareness and skin conditions."
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New genetic test can tell psoriasis apart from eczema
Psoriasis and eczema, two skin diseases with similar symptoms, now can be distinguished on a genetic level. Some forms of the inflammatory skin disorders appear so similar that even doctors find it hard to tell them apart. The genetic finding may save patients time, money and aggravation on the road to a final diagnosis, and will allow doctors to treat patients promptly with the right types of medication.
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Dramatic improvements seen in children with eczema after wet wrap therapy
Medical News Today
The number of children with atopic dermatitis, often referred to as eczema, is on the rise. Some estimate that 1 in 5 children in the U.S. now suffers from the painful, itchy skin condition. In an effort to control their symptoms, many children are prescribed powerful medications like immunosuppressants or topical steroids. 

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New eczema drug shows promise in early trials
HealthDay News via Doctors Lounge
A new drug that scientists hope will relieve the debilitating itching of chronic eczema has shown promising results in early trials.
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Novel antibody obliterates psoriasis
MedPage Today
Treatment of longstanding moderate-to-severe plaque psoriasis with the monoclonal antibody secukinumab was associated with rapid and dramatic improvements, two large phase III clinical trials found.
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Busted: 5 big Botox myths
Botox is one of the most popular treatments for a variety of reasons, but there still are a few misconceptions about what it does and doesn't do, and who are the best candidates for use. Only you and your doctor-of-choice know if Botox is a good idea for you, but before you get to that step, we can help dispel some of the myths. Here are five of them.
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  AVANI is the latest in advanced skin-care

Formulated from the very best ingredients that nature has to offer, AVANI's Dead Sea mineral-based products have been enriched with plant extracts, essential oils & vitamins to ensure healthy, radiant skin. AVANI's superb & innovative luxurious range of Dead Sea cosmetics offers you excellence in skin-care.

Boy with giant mole gives other sufferers hope
Doctors in London are hopeful that their treatment of a boy with a giant mole on his torso will help find a cure for the condition which afflicts dozens of newborn British babies. Eight-year-old Didier Moltavo suffers from a rare skin condition called Congenital Melanocytic Nevus. He was treated at Great Ormond Street Hospital for Children, where pediatric dermatologists first removed the "shell" from his back in 2012.
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Bio-inspiration transforming cosmetics: Consumer awareness rising
Industry and consumer awareness of biomimetics is on the rise as demand for naturals continues to climb, with the combination of science and nature increasingly appealing for skin care products.
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Missed last week's issue? See which articles your colleagues read most.

    Botox … really? (Time Out Dubai)
How to get people using sunscreen? Make them too scared not to ( USA)
Top 5 skin cancer stories reported in June (Healio)
Future treatments for psoriasis (STIXS Post)
Excessive sweating is embarrassing: 3 hyperhidrosis treatment options (Medical Daily)

Don't be left behind. Click here to see what else you missed.

Would you get Botox if kids thought you looked angry all the time?
Despite Botox's popularity and widened use among women of all demographics, you might be surprised to find out that treatments are on the rise among women who take care of kids all day. These days, it's easier than ever to get the star treatment thanks to simple procedures becoming more accessible — but it's one of the reasons why the treatment's so popular that we find particularly intriguing.
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Looking for similar articles? Search here, keywords SKIN CONDITIONS.

2 genes clear up psoriasis, eczema confusion
Science News
The two inflammatory skin disorders, often misdiagnosed, are distinguishable with a simple test.

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It's OK to be vain about varicose, spider veins
Morris Daily Herald
Not only can they be unsightly, if they're not taken care of they can lead to serious health problems, says Kathe Malinowski, lead esthetician and marketing manager for Eterna MedSpa & Laser Vein Center in Illinois.

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Should you worry about that mole? Here's how to tell
Business Insider
Skin cancer is the most common form of cancer in the U.S. According to the Centers for Disease Control, 20 percent of Americans will develop skin cancer at some point in their lives if current trends continue.

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 Continuing Education
COA-Approved Webinar

Getting Noticed: Using Special Events and Education to Attract Patients

Presented by Patti Biro, BS, MEd

About the webinar:
Well crafted and planned special events and educational forums can drive new patients, help retain current patients and promote referrals. These kinds of events take the mystery out of your services and provide a friendly and welcoming "low-risk" opportunity for potential patients to learn about you. This presentation will cover the seven keys to planning and promoting a successful event to build your esthetic practice. 1.0 CE through Feb. 7, 2017.

At the conclusion of this presentation the skin care specialist will be able to:
1) List the three "Ps" of a successful a special event/educational event.
2) Describe two reasons why potential patients resonate with educational seminars.
3) Identify at least two potential partners who can bring value to a special event/education.
4) Review the key benefits for staff when special events/educational events are part of the marketing mix.

Webinar cost: $19.95 member; $24.95 nonmember. To order this webinar as a member, click here. To order this webinar as a nonmember, click here.

Important! Once purchased, the webinar link will only be valid for 24 hours.

View other COA-Approved Continuing Education

The NCEA Commission on Accreditation has approved these webinars. For more information on the Commission on Accreditation go to NCEA Certified website.

NOT A MEMBER — Join Now!

Susanne S. Warfield, President/CEO of Paramedical Consultants, Inc. ( Official Publication of the Society of Dermatology SkinCare Specialists. Warfield has more than 33 years' experience, is a leading expert on business, legal and liability issues that affect physician and esthetician relationships. She has authored more than 450 articles and 15 books for the consumer, medical and skin care sectors. She is the recipient of the prestigious Crystal Award for Life Achievement by Les Nouvelles Esthétiques & Spa.More



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