9th Annual Meeting
Society of Dermatology SkinCare Specialists
Inn on Bourbon Hotel in New Orleans, La.
Meet the Faculty
Patti Biro, BS, MEd
Getting Noticed: Using Special Events and Education to Attract Patients
Well crafted and planned special events and educational forums can drive new patients, help retain current patients and promote referrals. These kinds of events take the mystery out of your services, and provide a friendly and welcoming "low risk" opportunity for potential patients to learn about you. This presentation will cover the seven keys to planning and promoting a successful event to build your esthetic practice.
At the end of the presentation the SkinCare Specialist will be able to:
1) List the three "Ps" of a successful a special event/educational event.
2) Describe two reasons why potential patients resonate with educational seminars.
3) Identify at least two potential partners who can bring value to a special event/education.
4) Review the key benefits for staff when special events/educational events are part of the marketing mix.
ONLINE REGISTRATION NOW OPEN
Meeting Registration Fees:
Meeting registration fee is for Monday & Tuesday only - Post-conference classes require additional registration. SDSS Members need to register for the Certification Prep Class on Wednesday. (see below)
Prior to Jan. 15 After Jan. 15
SDSS $250 $395
(add'l member same office) $180 N/A
Non-Member $350 $495
Post-Conference Class Fees:
Wednesday, Feb. 9 - 9:00 a.m. - 3:00 p.m.
Note: Attendees of post-conference classes do not have to attend Monday and Tuesday conference.
Class 1: Laser & Light Therapies - What You Need to Know Before Performing Procedures
Class 2: NCEA Certification Prep Class *Includes FREE Records Verification
This class is an interactive study group that prepares the NCEA Certified Candidate to "brush-up" on their skills and prepares them to sit for the National Certification Examination.
Fee: $99.00 (This class is FREE to SDSS Members, click here to save your space at no charge)
Training Manual Fee: $109.00
*Class Prerequisites: Attendees must have completed the NCEA Certification Training Manual Knowledge Reviews. Go to www.NCEACertified.tv for more information.
Registration Cancellation Policy: A written notice of cancellation must be received to the SDSS Executive Office , 484 Spring Avenue, Ridgewood, N.J. 07450, no later than Jan. 7, 2011. We will issue your refund less a $100 administrative fee, after the annual meeting.
Hotel Room Rate: $169
*Rooms MUST be booked through the SDSS Executive office. Download Hotel Registration Form here.
SDSS members able to 'brush-up' skills for FREE
The Society of Dermatology SkinCare Specialists has arranged to have members attending the 9th Annual Meeting, Feb. 7-9, 2011, to proctor the National Certification Prep Class—for FREE! This joint collaboration between the National Coalition of Estheticians, Manufacturers/Distributors & Associations (NCEA) is in an ongoing effort to raise the standards for skin care licensure in this country. All current SDSS members attending the annual meeting can bring their completed Candidate Application to the Prep Class and be given their Authorization-to-Test (ATT) to sit for their national exam within 90 days. "This is a great opportunity for the membership and will show that estheticians working in dermatology practices want to achieve the highest standards available for their profession," stated Susanne S. Warfield, executive director. For more information on the NCEA Certified credential, visit www.NCEACertified.tv More
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