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1 core principle of social media marketing
Linchi Kwok
A few days ago, I attended Social Media Marketing World 2014 in San Diego. According to the event's website, this is the world's largest social media marketing conference, where about 2,000 marketing professionals get together every year to network and share their best practices on social media marketing. I met with many thought leaders at the conference and was able to hear various cases of using social media in sales and marketing in a variety of industry sectors. But there was one core principle that can be applied to any business in social media marketing.
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Google checks in to the hotel business
The Wall Street Journal
Google Inc. is moving boldly to play a larger role in booking hotel rooms — at the risk of offending some of its most important advertisers. Google is adding more photos and reviews to its hotel listings, so they increasingly resemble those of travel search sites such as Priceline Group Inc., Expedia Inc. and TripAdvisor Inc. And it is more aggressively promoting its "hotel-price ads" that post room rates directly as travel-search sites do.
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With budget tightening, disputes over federal contracts increase
The Washington Post
Competition for government contracts is becoming more cutthroat as federal spending shrinks by billions of dollars, with big companies swooping in on smaller ones and bid protests on the rise. Routine contracts that in years past would have attracted just a handful of companies have become high-stakes bidding wars. Contractors are forced to make more aggressive offers, with slimmer margins. And industry officials say the gentleman's agreement that often prevented losing companies from filing bid protests against their rivals has given way to a more desperate mentality.
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20 must-read event industry blogs
Bizzabo
Though we do our fair share of bizzablogging, we still look to other helpful resources to stay on the ball. Event blogs are chock full of goodies to help organizers and attendees get the most out of their conference planning and event going experience. We've put together all the must-reads to stay informed and get inspired!
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It's not too late to register for the 2014 SGMP NEC & Expo in Portland ... May 6-8
SGMP
Register today for our 32nd annual National Education Conference to earn eight contact hours. Don't miss this great opportunity for great core competency education via six blocks of training at the year’s largest gathering of government meeting professionals.
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It's not too late to donate to the 2014 SGMP NEC online auction in Portland ... and across the country
SGMP
The online auction at the 2014 SGMP National Education Conference in Portland is our largest annual fundraising event, and we are asking for your help to raise funds for education scholarships to be provided by the Gilmer Institute of Learning. Thank you for your generosity regarding this NEW national online auction — open to attendees and non-attendees and to members and non-members — that will take place April 28-May 8, 2014.
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A guide for innovative public servants
Government Executive
A new report offers guidance to government executives and innovators and finds that they are already changing how agencies operate and deliver services. Released by the IBM Center for the Business of Government, the report mines data from the 28-year history of the Harvard University Kennedy School's Innovations in American Government Awards.
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Global Alliance venues recycled over 1,300 tons of event waste in 2013
Successful Meetings
In 2013, Global Alliance venues — including the Boston Convention & Exhibition Center and Hynes Convention Center — recycled over 1,300 tons of waste created from events in very different ways.
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Forget attendees — how do you engage colleagues when it comes to meeting planning?
MeetingsNet
"In every session I've ever been to on strategic meetings management, someone always raises the question of how to get people to buy into the idea," writes Sue Pelletier. Strategic meetings management consultant Shimon Avish has come up with a really interesting idea on what causes otherwise perfectly reasonable people to turn into stubborn mules when it comes to strategic meetings management programs adoption and, more to the point, a way to turn them into, if not evangelists, then at least relatively happy adopters.
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50 UN Plaza crowned champion of GSA's 2014 Federal Building Challenge
GSA
Three weeks of competition. Sixteen buildings. Thousands of votes. In the end, there was no stopping 50 UN Plaza, as it rolled over Hipolito F. Garcia Federal Building with 60 percent of nearly 10,000 votes cast.
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Infographic: QuickMobile's snapshot No. 3 of a day in the life of a meeting planner
MeetingsNet
MeetingsNet QuickMobile created a three-part infographic on a day in the life of an event planner. The SGMP Link completes its coverage here with part 3 — After an Event.
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Register now for SGMP Webinar on June 12 — 'Smart Meetings Management: How Today's Government Event Planners Succeed'
SGMP
Join James Brixius from Cvent and Amanda Yates from the U.S. Department of Education to learn different ways to maintain compliance with meeting policies and expectations, how to manage communication campaigns and facilitate registrations and effective ways to analyze events to demonstrate ROI for your event.
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Hug a volunteer: It's National Volunteer Week
Associations Now
April 6 marked the beginning of National Volunteer Week, a 40-year tradition of honoring the work and service of U.S. volunteers. Here's how several associations are both saluting their volunteers and fostering the volunteer spirit this week.
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