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Skip the sales pitch: How destinations can leverage content marketing
Associations Now
Content marketing isn't just a buzz-phrase. According to a new report, it's a way for convention and visitor bureaus to reach meeting planners and convince them to hold meetings in their destinations.
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How to improve ROI for sponsors and exhibitors
Successful Meetings
If you're like most meeting planners, your events live and die by the revenue that's generated from exhibit and sponsorship sales. Unfortunately, many meetings are suffering from a decline in both. The reason, according to Tom Myers, vice president of sales services at SmithBucklin Corp., is low return on investment (ROI).
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Report: Your government is getting more male; percentage of women hired is falling
The Washington Post
The federal government in recent years has been hiring significantly more men than women than it did previously, according to recent data. Women accounted for 43 percent of federal hires in 2000 but by 2012 that percentage had fallen by six points to 37 percent, the Merit Systems Protection Board said in a quarterly publication.
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Survey: 63 percent of planners using event apps
Meetings & Conventions
Almost two-thirds of planners (63 percent) use mobile apps to organize and run their events, according to a survey of 382 meeting planners. According to the findings, app use is expected to grow rapidly: Within the next six to 12 months, the research indicates, there could be an 85 percent or greater mobile-app adoption rate among event professionals, in a variety of different industries.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Goodbyes are hard: How to end a conversation on the tradeshow floor (Associations Now)
Trends in meetings (aftermarketNews News)
Building a better meeting budget (Meetings & Conventions)
Big cities, small meetings (Connect)
Government meetings training available now via recorded sessions and CGMP (SGMP)

Don't be left behind. Click here to see what else you missed.


SGMP social media webinar series concludes on Oct. 9 with 'Twitter 101'
SGMP
"The Basics of Getting Started in Twitter and How it Plays an Imperative Role in Conference Attendee Engagement," is the last installment in our Social Media webinar series with very popular NEC speaker Valarie Sparks. The webinar will be one week from today at 2 p.m. EST and is available to members for just $25. Register now.
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3 myths about millennials get busted
Associations Now
You've read a lot this week about the work that young professionals are doing throughout the association industry, the different perspectives we bring to the workplace and what issues are important to us. Forget the studies you've read about the mindset of millennials. If you really want to know what we're thinking about, just ask — and, please, don't clump us all together.
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Study: Business travel mishaps cost travelers big bucks
Successful Meetings
Mishaps. Annoyances. Inconveniences. Setbacks. Complications. Glitches. Hiccups. Whatever you call them, they cause travelers a lot of headaches, and also cost them a lot of money, according to the GBTA Foundation, which recently published the results of a new study on the impacts of business-travel disruptions, such as delayed flights, cancelled flights and missed connections.
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Economic pain of Chicago flight disruptions: $110 million
CBS News
The fire at a Federal Aviation Administration air traffic control facility in Chicago wasn't just a headache for thousands of travelers — it also had a major economic impact, to the tune of at least $110 million. That's according an estimate provided to CBS MoneyWatch by the U.S. Travel Association. The economic losses stem from canceled flights and ancillary business, such as lost rental car and hotel bookings, as well as from lost productivity for travelers suffering through delays and cancellations.
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Transforming from a reluctant leader into a smart leader
By Betty Boyd
Leaders are role models to the workforce. Have you ever had a leader who could never make a decision no matter how much information was at his disposal? Did you ever know a leader who took too long in her decision-making process? There are always trade-offs when making a decision. If you decide too quickly or hastily, mistakes can be made. But being risk averse can often be a bigger issue for organizations. If you are too slow, then you may miss an opportunity. When a leader becomes reluctant, the organization can become ineffective.
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